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Certificate in SEO Content Writing - CPD Accredited

CPD Accredited Certificate in SEO Content Writing Course | Full Tutor Support | Instant Result | No hidden fees

One Education


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£19 inc VAT (was £425)
Offer ends 12 December 2019
Study method
Online, self-paced
5 Hours
Access to content
12 Months
5 CPD points / hours
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

44 students purchased this course

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Becoming an SEO writing expert takes adequate preparation, education and time.

This course reveals the secrets of writing high-quality contents that help to drive traffic to the websites and boost earnings.

With this Certificate in SEO Content Writing course, you will discover some of the easiest ways of finding out which keywords and phrases that people are searching for and benefits of making a keyword spreadsheet.

You will also explore plenty of ideas for writing contents that are unique, with an emphasis on placing keyword throughout your article.

In addition to all of that, know the basics of technical SEO and have a good understanding of how your article/blog is structured.

Highlights of the Certificate in SEO Content Writing:

  • Gain sufficient knowledge of keyword research and SEO content writing, and develop the professional skills required for such roles
  • Learn how to write saleable content that appeals to your target audience
  • Understand the importance of SEO-based content writing and how it boosts business
  • Learn the basics of SEO and develop essential SEO skills for optimising content
  • Learn how to write an eye-catching headline and effective intro to engage your target readers
  • Get a deeper understanding of the search engine optimization process
  • Understand the importance of keyword research and keyword strategy
  • Learn how to make all content SEO-friendly
  • Understand the process of content marketing and how to proofread, edit and rewrite an article/blog

Course media


Why Choose this Certificate in SEO Content Writing Course:

  • This best ever Certificate in SEO Content Writing course is suitable for anyone interested in working in this sector or who simply wants to learn more about the topic. If you’re an individual looking to excel within this field then Certificate in SEO Content Writing is for you.
  • We’ve taken this comprehensive Certificate in SEO Content Writing course and broken it down into several manageable modules which we believe will assist you to easily grasp each concept – from the fundamental to the most advanced aspects of the Certificate in SEO Content Writing course. It really is a sure pathway to success.
  • All our courses offer 12 months access and are designed to be studied at your own pace so you can take as much or as little time as you need to complete and gain the qualification.
  • We pride ourselves on having friendly and experienced instructors who provide full weekday support and are ready to help with any of your queries. So, if you need help, just drop them an email and await a speedy response.

Course Design

This Certificate in SEO Content Writing is designed with the following modules:

Certificate in SEO Content Writing

Module 1: Content Writing

  • Content writers
  • SEO content writing
  • What is content writing?
  • Why is attractive writing that important?
  • Differences between web texts and ‘normal’ texts
  • Legibility of web texts
  • Keyword research and content writing
  • The pitfall of blogging
  • Why is quality content important?

Module 2: How To Write Saleable Content

  • Two Common Mistakes Made By Rookie Content Writers:
  1. Writing as you think
  2. Using Big Words
  • How to make your words work?
  • Content Writing Jargon:
  1. Backlinks
  2. Fixed Price Jobs and Hourly Jobs
  3. SEO (Search engine optimization
  4. Indexing:
  5. Article Spinning:
  6. Copyscape clean
  7. Article Marketing

How To Write Saleable Content Worksheet

Module 3: The importance of SEO based content writing

Search engine optimization is essential because:

  • Organic Search Is Most Often the Primary Source of Website Traffic.
  • SEO is good for the social promotion of your website.
  • SEO Impacts the Buying Cycle.
  • SEO is important for the efficient running of a website.
  • SEO can put you in the first position.
  • Good SEO also means better user experience.
  • Users trust search engines.

How does SEO help Your Business?

  • Improve Search Engine Ranking
  • Better Conversion Rate
  • Brand Awareness
  • Engage with Your Customers

Digital Marketing Services

Module 4: Basics of SEO

  • How Search Engines Work
  • Rank
  • Authority
  • Relevance
  • Long-Tail Concept & Theory
  • Content is King
  • Write content for your audience and everything else will follow.

Module 5: Essential SEO Skills For Content Writers

Key SEO Terms You Must Know

  • Keyword
  • Keyword Research
  • Long tail keywords vs. single word keyword
  • Keyword Density

Module 6: How To Engage The Reader?

How To Write An Eye-Catching Headline?

  • Raise a Valid Question
  • Make it Witty
  • The Direct Approach

How To Write An Effective Intro?

  • Empathy:
  • Humour:
  • Challenging:
  • Story Telling:

How To Keep Your Readers Engaged?

  • Use subheads wherever you can:
  • Make use of bullet points instead of long paragraphs:
  • Use lots of examples to illustrate your point:
  • Provide Sources:

Module 7: Search Engine Optimization Process

Technical SEO

Off-site SEO

On-site SEO:

  • Website Content
  • URL Structure
  • Pictures
  • Title Tags & Meta Tags
  • Headline Tags
  • Internal Linking

Module 8: Off Page SEO

  • Who's Linking to You?
  • How are they Linking to You?
  • Using Social Media to Spread Content
  • Using Email to Spread Content

Module 9: Meta Tags Optimization

  • Meta Tags
  • What are Meta Tags?
  • Why are Meta Tags used?
  • Types of Meta Tags
  • The Title Tag
  • Useful Tips for Writing the Title Tag
  • The Meta Description Tag
  • The syntax for the Meta Description Tag is:
  • Useful Tips for Writing Meta Description Tag

The Meta Keywords Tag

  • Meta Robots Tag
  • Meta Refresh Tag
  • Meta Author Tag
  • Meta-Distribution Tag
  • Meta Revisit Tag

Module 10: The importance of keyword research

  • What is keyword research?
  • Why is keyword research important?
  • Keywords and keyphrases
  • Long tail keywords
  • Focusing a Keyword
  • Keyword Phrases
  • Keyword Length
  • Keyword Value Pyramid
  • Where On the Pyramid Do I Start?
  • Keyword Density (KD)
  • Why Focusing on Keyword Density is a Waste of Time
  • Internal-Speak
  • Finding Keywords
  • Keyword Selection Tips
  • Overlapping Keyword Phrases.
  • Only Use a Few Keyword Phrases per Page
  • Misspelt Keywords
  • Plural Keyword Versions
  • Capitalized Keywords
  • Hyphenated Keywords
  • Localized Keyword

Module 11: Keyword Strategy

Step 1: What is your mission?

Step 2: Making a list of keywords

  • Tools you can use
  • Google Adwords Keyword Planner
  • Yoast suggests
  • Google Trends
  • Your internal search engine

Step 3:Construct landing pages

  • Long term keyword strategy
  • Keyword research and keyword strategy
  • How many keywords?
  • Head or tail?
  • Adapting your keyword strategy
  • Ad hoc keyword strategies

Module 12: How to Make Any Content SEO-Friendly

Step 1: Choose Your Keywords

  • How do search engines determine which results are served for which keywords?
  • The Keyword Brainstorm
  • Write a thesis statement-
  • Imagine some questions that your thesis statement could answer-
  • Proper Keyword Research

Step 2: Refine your choices

  • Cutting Out the Obvious Nonstarters
  • The ones that don’t sound like a naturally occurring English phrase
  • The ones that sound like adspeak.
  • The ones that mention a competing brand by name.
  • Determining Your Primary Keyword
  • Determining Your Supporting Keywords
  • “Do not assign the same primary keyword to more than one page.”

Step 3: Optimize

  • The 5 Most Valuable Page Locations for Your Keywords
  • Body Copy
  • Headings and Subheadings
  • Page Title
  • Meta Description
  • URL
  • 5 Mistakes You Really Don’t Want to Make

Module 13: The process of good writing

Step 1: Preparing

  • What is the purpose?
  • What is the message?
  • Who are your readers?
  • What information do you need?
  • What will be the structure?

Step 2: Actual writing

Step 3: Correcting

  • Re-reading
  • Ask for feedback

Module 14: Text objectives

  • Three main text objectives
  • Long term business aims and text objectives
  • Content objectives, relation objectives and link objectives
  • Tips to use when focussing on one of the three main text objectives
  • Informative Texts
  • Persuasive Texts
  • Amusing Texts

Module 15: How to rewrite an article

  • Before You Start Rewriting
  • Related Content
  • Where to get this content?
  • Quick Rewrites
  • 10 Step Article Rewrite Walkthrough

How is the Certificate in SEO Content Writing course assessed?

To successfully complete the Certificate in SEO Content Writing course you must pass an automated, multiple-choice assessment. The assessment is delivered through our online learning platform. You will receive the results of your assessment immediately upon completion.

Will I receive a certificate of completion?

Upon successful course completion, you will qualify for a CPD certificate from One Education as proof of your new skills. Certification is available in PDF format, at the cost of £9, or a hard copy can be sent to you via post, at the cost of £15.

Who is this course for?

Whether you’re an existing practitioner or aspiring professional, this Certificate in SEO Content Writing course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.

The Certificate in SEO Content Writing is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.


This Certificate in SEO Content Writingis compatible with all kinds of devices and the age requirement for this Certificate in SEO Content Writing is 16. So, basically, everyone can take this course to acquire Certificate in SEO Content Writingskills that are necessary.

Questions and answers

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