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Certificate in Sales Management: Leadership, Strategy, and CRM
Online Training Academy

Level 3 | CPD approved | Lifetime Access | No Hidden Fees | 10 CPD Points

Summary

Price
Save 21%
£15 inc VAT (was £19)
Offer ends 31 January 2027
Study method
Online, On Demand 
Course format
5 Videos (with subtitles and transcripts) and 1 PDF
Duration
1.2 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • CPD Certificate - Free
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students
2 students purchased this course

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Overview

Strong sales leadership drives business success — and this course helps you master it. The Certificate in Sales Management: Leadership, Strategy, and CRM gives you the essential skills to lead a sales team, build effective strategies, and manage customer relationships confidently. Learners will gain a deep understanding of sales operations, leadership techniques, and CRM systems used by successful businesses.

In Canada, Sales Managers earn an average of $43.50 per hour or about $90,000 per year, depending on experience and industry.

Course Curriculum

  • Module 01: Introduction to Sales Management
  • Module 02: Building a Sales Team
  • Module 03: Sales Techniques and Strategies
  • Module 04: Customer Relationship Management (CRM)
  • Module 05: Leadership in Sales Management

Key Features:

  • CPD Accredited
  • 10 CPD Points
  • Free Digital Certificate from Provider
  • Developed by Specialist
  • Lifetime Access

Certificates

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

This course contains

Format: 5 Videos (with subtitles and transcripts) and 1 PDF

Duration: 1h and 15m

Course media

Description

This course begins with Module 01: Introduction to Sales Management, explaining the role, purpose, and importance of effective sales management. Module 02: Building a Sales Team covers recruitment, training, motivation, and performance monitoring. Module 03: Sales Techniques and Strategies explores selling methods, negotiation skills, and developing sales plans. Module 04: Customer Relationship Management (CRM) introduces CRM systems and how to use them to maintain long-term customer loyalty. Finally, Module 05: Leadership in Sales Management focuses on guiding teams, decision-making, and building a positive sales culture.

By completing the Certificate in Sales Management: Leadership, Strategy, and CRM, learners will gain a solid foundation in managing and leading sales operations. They will understand how to recruit and develop a high-performing sales team, set realistic targets, and monitor results effectively. Learners will also explore proven sales strategies, from prospecting and pitching to closing deals successfully. A key part of the course focuses on Customer Relationship Management (CRM), teaching how to use data and technology to strengthen customer engagement and retention. Finally, learners will develop leadership qualities such as communication, motivation, and decision-making — all essential for guiding a sales team toward meeting company goals and maintaining client satisfaction. This course provides both the knowledge and the confidence needed to lead with strategy, skill, and professionalism in today’s competitive sales environment.

Learning Outcomes

  • Understand core principles of sales management
  • Build and lead a successful sales team
  • Apply advanced sales techniques and strategies
  • Use CRM systems to manage customer relationships
  • Develop leadership skills in sales management
  • Create strategic sales and performance plans

Who is this course for?

  • Professionals aiming to become sales managers
  • Team leaders seeking better sales leadership skills
  • Business owners managing in-house sales teams
  • Marketing or sales executives advancing their careers
  • Anyone interested in CRM and strategic sales management

Career path

  • Sales Manager
  • Business Development Manager
  • Account Executive
  • Sales Team Leader
  • Customer Relationship Manager
  • Regional Sales Director

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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