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Certificate in Consumer Behaviour
Course 4 U

Distance learning

Summary

Price
£60 inc VAT
Or £20.00/mo. for 3 months...
Study method
Distance learning
Duration
6 weeks · Self-paced
Qualification
No formal qualification
Certificates
  • Certificate in Consumer Behaviour - Free
Additional info
  • Exam(s) / assessment(s) is included in price

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Overview

Understanding Consumer Behaviour plays into the success of all businesses and services. Knowing what your consumers want is integral to your success and your relationship with your customers. In this course you will look at the different types of consumer, what they react to and how to engage with them best when marketing your product.This course does not involve any written exams. Students will be assessed by Multiple Choice Questions (MCQ) and achieve 50% marks.

Certificates

Certificate in Consumer Behaviour

Digital certificate - Included

The certificate will be sent once you have completed all the units and met the minimum required on the multiple choice questions.

Course media

Resources

Description

Modules

See below list of units learners must complete in order to achieve the certificate in consumer behaviour.

• What is meant by Consumer Behaviour?
• Types of Consumers
• Why Consumers Buy
• Importance of Consumer Behaviour
• Steps of Decision Making Processes
• How to Reduce Cognitive Dissonance
• Consumer Involvement in Buying Decisions
• Types of Consumer Buying Decisions
• Factors Influencing Consumer Behaviour
• Role of Consumer Behaviour and Satisfaction
• Role of Consumer Behaviour for Relationships
• Role of CRM in Consumer Behaviour
• Role of Consumer Behaviour and Value Drivers

Requirements

Entry Requirements
• There is no previous experience or qualifications required for enrolment.
• It is available to all students aged 18 or over, of all academic backgrounds.
• Basic understanding of English language is required to attend this course.
• You’ll need a smart device (PC/Mac/Tablet) with an Internet connection.

Career path

This course may lead to progression into or within employment in this field. It may be that you are running your own business and you are seeking to learn effectively engage with customers or it may be used to help you learn more about how these processes work within the business you are employed in.

Questions and answers

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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