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CBIT Advanced Diploma in Digital Marketing (Level 7)
Centre for Business and Information Technology

Online learning | Self Paced Course | Study Materials |Tutor Support | Flexible Payment Plan | All Inclusive Fees

Summary

Price
Save 60%
£640 inc VAT (was £1,600)
Offer ends 10 December 2025
Finance options

Pay for your course(s) with our flexible payment plan. Spread the cost by making monthly payments...

Study method
Online
Course format
Reading material - PDF/e-book
Duration
12 months · Self-paced
Access to content
14 months
Qualification
No formal qualification
Certificates
  • CBIT - Free
Assessment details
  • CBIT (included in price)
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Overview

Lead Digital Transformation. Harness AI. Build Strategic Impact.

The CBIT Advanced Diploma in Digital Marketing (Level 7) is a strategic, career-focused programme designed for professionals seeking mastery in leadership across the digital marketing landscape. This advanced diploma delivers training across six carefully selected modules (480 hours Total Programme Time), enabling learners to gain comprehensive expertise in 8 to 12 months while maintaining academic rigour and industry relevance.

Learners tailor their pathway by choosing modules aligned with their career objectives—whether focusing on social media leadership, e-commerce optimisation, or strategic planning. The curriculum blends theory with applied practice, equipping participants to drive innovation, high-impact campaigns, and digital transformation in rapidly evolving markets.

This programme is ideal for marketing managers scaling digital initiatives, digital strategists specialising in SEO, SEM, or social leadership, entrepreneurs building revenue through integrated campaigns, senior consultants shaping customer acquisition/retention, and professionals progressing into strategic leadership roles. The CBIT Advanced Diploma in Digital Marketing provides a robust and structured route to advanced expertise.

Why Choose CBIT?

  • Study flexibly at your own pace with a responsive support team ready when you need them.
  • Dedicated tutor support from industry-experienced business management professionals.
  • Practitioner-based assessments (written assignments and reflective reports) – no exams.
  • Practice-driven curriculum focused on real-world projects, use-case simulations, and problem-solving assignments – no theory-only content.
  • Receive a CBIT Certificate of Completion, verifying your learning and skills – valuable for resumes, LinkedIn profiles, and freelance portfolios
  • Diagnostic tools help assess your strengths and build a personalised development plan.
  • Apply what you learn immediately, bringing value to your role even before you graduate.
  • Develop real leadership insights through workplace-relevant case studies and scenario-based tasks.
  • Start anytime – rolling admissions and multiple intakes let you begin when it suits you.
  • No hidden barriers to access – flexible payment plans available to make study more affordable.
  • Strengthen your career agility and open doors to new opportunities, even if you're transitioning from a non-technical background.
  • Ideal for career changers, fresh graduates, and self-taught professionals.

What You Will Learn - Based on the modules you choose

  • Omnichannel Strategy – orchestrate campaigns across SEO, paid media, social, and email.
  • AI-Driven Marketing – integrate automation and personalisation into campaigns.
  • E-commerce Optimisation – design and scale online sales funnels effectively.
  • Data & Analytics – refine SEO, SEM, and multi-channel performance through insights.
  • CX & CRO – create measurable, customer-centric digital journeys.
  • Digital Transformation – lead organisations through AI and technology-driven change.

Build the expertise to create strategic plans, lead digital transformation, and future-proof businesses in competitive digital landscapes. Whether you’re enhancing your current role or aiming for executive leadership, this diploma equips you with mastery-level skills to deliver measurable organisational impact.

Certificates

CBIT

Digital certificate - Included

Assessment details

CBIT

Included in course price

Assessments consist of a written assignment and a reflective report for each module, offering an excellent opportunity for in-depth learning. There are no exams involved.

To achieve a ' Pass ' for each module, learners must satisfactorily meet all the requirements specified for the assessment criteria and fulfil all the learning outcomes.

Description

The CBIT Advanced Diploma in Digital Marketing (Level 7) is a targeted programme offering professionals a comprehensive route to acquiring strategic and leadership-level digital marketing expertise. Learners select six modules aligned with their goals, gaining focused knowledge in areas such as AI-driven marketing, omnichannel strategy, data analytics, and digital transformation. Designed for professionals advancing into strategic roles, the programme blends theoretical knowledge with practical application to prepare learners for evolving challenges in the digital economy. Completed over 8 to 12 months (6 modules – 480 hours TPT), it is ideal for those seeking in-depth expertise and leadership preparation. On completion, learners receive a CBIT Certificate to validate their achievement and skill acquisition.

Why Study Advanced Diploma in Digital Marketing (Level 7)

  • Strategic Mastery – gain expertise in omnichannel campaign orchestration, SEO, paid media, social, and email.
  • Data-Driven Decisions – use advanced analytics to refine performance across channels.
  • Customer-Centric Skills – design and optimise journeys using CX and CRO techniques.
  • AI-Enhanced Campaigns – develop personalisation and automation strategies.
  • Leadership Development – prepare to lead digital transformation initiatives and future-proof organisations.

Modules Covered

Learners complete any six of the following modules, contributing to a total of 480 hours of guided and self-directed study:

  1. Strategic Marketing (CBIT-ADM-701):
    Gain advanced knowledge of creating and implementing marketing strategies aligned with business objectives, including planning, execution, and performance analysis.

  2. Understanding the Value of Digital Selling (CBIT-ADM-702):
    Understand how digital selling drives growth. Learn sales processes, online payment methods, and revenue strategies aligned with organisational goals.

  3. Social Media Marketing (CBIT-ADM-703):
    Develop knowledge of social media strategy, content creation, targeting, and campaign measurement, including emerging trends and evolving platforms.

  4. Search and Digital Channels (CBIT-ADM-704):
    Explore SEO, SEM, and digital advertising. Learn to design and execute channel strategies aligned with organisational objectives.

  5. Understanding Consumer, Company, and Competitor Context (CBIT-ADM-705):
    Analyse consumer behaviour, company strategies, and competitor dynamics to design effective digital marketing plans and build strong digital brands.

  6. Digital Enterprises (CBIT-ADM-706):
    Understand digital transformation, including the role of technology, data, and innovation in sustaining competitiveness.

  7. Essential Skills for Digital Marketers (CBIT-ADM-707):
    Learn to create integrated strategies by combining customer behaviour analysis, marketing mix integration, and performance tracking.

  8. Developing Organisational Strategy (CBIT-ADM-708):
    Apply strategic frameworks to align digital marketing with organisational goals. Learn to formulate, implement, and evaluate digital strategies.

Key Highlights

  • Learners complete six modules, which total480 hours of Total Programme Time (TPT) and are typically completed over 8–12 months.
  • Expert tutor support from industry practitioners with years of hands-on experience
  • Practice-driven curriculum focused on real-world projects, use-case simulations, and problem-solving assignments
  • Build applicable skills in high-growth IT domains.
  • 100% online learning
  • Dedicated tutor support and a responsive support team.
  • Diagnostic tools for strengths analysis and personalised development.
  • CBIT Certificate of Completion upon successful programme completion – ideal for CVs, LinkedIn, and freelance profiles.
  • Practitioner based assessments (practical assignments, project reports, and skill demonstrations); no exams.
  • Affordably priced programmes with interest-free monthly instalment plans to make your upskilling journey manageable.

Learning Outcomes

  • Create robust, data-backed marketing plans aligned with business objectives.
  • Implement digital selling and social campaigns that generate measurable engagement and revenue.
  • Use advanced analytics to refine SEO, SEM, and multichannel strategies.
  • Lead organisations through digital transformation initiatives using AI and emerging tools.
  • Design cohesive, omnichannel strategies balancing acquisition and retention.
  • Adapt to industry shifts by applying the latest trends and technologies.

Who is this course for?

The CBIT Advanced Diploma in Digital Marketing caters to a diverse range of professionals looking to elevate their skills and expertise. This programme empowers professionals advancing into strategic roles:

  • Marketing Managers scaling digital initiatives across global markets
  • Digital Strategists specialising in SEO, SEM, or social media leadership
  • Entrepreneurs/Business Owners driving revenue through integrated digital tactics
  • Senior Consultants offering high-value solutions in customer acquisition/retention
  • Career-advancers transitioning from operational to strategic roles in tech, retail, or finance

Requirements

There are no formal entry requirements to enrol in the CBIT Advanced Diploma in Digital Marketing. However, CBIT expect learners to meet the following criteria.

  • Learners should be 18 years of age or over.
  • The CBIT Advanced Diploma is level 5 equivalent, and hence the learners must be able to complete the programme at this level.
  • Learners should have considerable competency in English.

Career path

  • Digital Marketing Director: Oversee integrated campaigns
  • AI Marketing Lead: Implement automation
  • E-commerce Strategist: Optimise conversion funnels for enterprise retailers
  • Digital Transformation Consultant: Redesign legacy systems for Omnichannel UX
  • Senior Performance Marketer: Manage ROI-driven budgets in agencies

Questions and answers

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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