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CBIT Advanced Certificate in Digital Marketing (Level 7)
Centre for Business and Information Technology

Online learning | Self Paced Course | Study Materials |Tutor Support | Flexible Payment Plan | All Inclusive Fees

Summary

Price
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£520 inc VAT (was £1,300)
Offer ends 10 December 2025
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We offer our learners flexible monthly interest-free payment plans for all our programmes.
The fee...

Study method
Online
Course format
Reading material - PDF/e-book
Duration
8 months · Self-paced
Access to content
10 months
Qualification
No formal qualification
Certificates
  • CBIT - Free
Assessment details
  • CBIT (included in price)

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Overview

Master Omnichannel Strategies. Leverage Analytics. Drive Sustainable Growth.

The CBIT Advanced Certificate in Digital Marketing (Level 7) is an intensive, career-focused programme designed for professionals seeking advanced expertise in strategic and tactical digital marketing. This high-impact certificate delivers focused training across four carefully selected modules (320 hours Total Programme Time), enabling learners to gain specialist knowledge in 6 to 8 months while maintaining both academic depth and industry relevance.

Learners tailor their pathway by selecting modules aligned with their career goals—whether mastering AI-driven campaigns, optimising e-commerce funnels, or leading omnichannel strategies. The curriculum integrates core marketing principles with advanced channel execution, equipping participants to critically evaluate digital initiatives, respond to consumer behaviour dynamics, and implement ROI-driven strategies.

This programme is ideal for marketing executives progressing into leadership roles, small business owners scaling digital presence, agency specialists advancing to campaign management, career switchers entering digital marketing from adjacent fields, and consultants refining tactical execution. Whether aiming to deepen expertise in analytics, enhance campaign orchestration, or lead digital transformation initiatives, the CBIT Advanced Certificate in Digital Marketing provides a structured, efficient route to advancement.

Why Choose CBIT?

  • Study flexibly at your own pace with a responsive support team ready when you need them.
  • Dedicated tutor support from industry-experienced business management professionals.
  • Practitioner-based assessments (written assignments and reflective reports) – no exams.
  • Practice-driven curriculum focused on real-world projects, use-case simulations, and problem-solving assignments – no theory-only content.
  • Receive a CBIT Certificate of Completion, verifying your learning and skills – valuable for resumes, LinkedIn profiles, and freelance portfolios
  • Diagnostic tools help assess your strengths and build a personalised development plan.
  • Apply what you learn immediately, bringing value to your role even before you graduate.
  • Develop real leadership insights through workplace-relevant case studies and scenario-based tasks.
  • Start anytime – rolling admissions and multiple intakes let you begin when it suits you.
  • No hidden barriers to access – flexible payment plans available to make study more affordable.
  • Strengthen your career agility and open doors to new opportunities, even if you're transitioning from a non-technical background.
  • Ideal for career changers, fresh graduates, and self-taught professionals.

What You Will Learn - Based on the modules you choose

  • Omnichannel Marketing – design and orchestrate campaigns across SEO, paid media, social, and email.
  • Analytics & Insights – transform performance data into actionable strategies.
  • E-commerce Optimisation – build and refine online sales funnels.
  • AI-Powered Campaigns – apply automation and personalisation in marketing workflows.
  • CX & CRO – create customer journeys optimised for measurable growth.
  • Agile Leadership – adapt strategies to algorithm changes and digital disruptions.

Build the expertise to design targeted strategies, lead channel execution, and optimise customer experiences. Whether you are advancing within your current role or preparing for career progression, this certificate validates your ability to deliver measurable impact in today’s competitive digital landscape.

Certificates

CBIT

Digital certificate - Included

Assessment details

CBIT

Included in course price

Assessments consist of a written assignment and a reflective report for each module, offering an excellent opportunity for in-depth learning. There are no exams involved.

To achieve a ' Pass ' for each module, learners must satisfactorily meet all the requirements specified for the assessment criteria and fulfil all the learning outcomes.

Description

The CBIT Advanced Certificate in Digital Marketing (Level 7) is a targeted programme offering professionals a structured route to acquiring advanced digital marketing expertise. Learners select four modules aligned with their goals, gaining focused knowledge in social media, search, e-commerce, and digital selling. Designed for professionals balancing upskilling with active careers, the programme blends theoretical rigour with practical application to prepare learners for the demands of competitive digital landscapes. Completed over 6 to 8 months (4 modules – 320 hours TPT), it is ideal for those seeking specialist development or progression into leadership roles. Learners receive a CBIT Certificate upon completion to validate their achievement and skills acquisition.

Why Study CBIT Advanced Certificate in Digital Marketing (Level 7)

  • Omnichannel Campaign Skills – master SEO, paid media, social, and email execution.
  • Analytics-Driven Capability – convert data into actionable insights.
  • Customer Experience Expertise – design optimised journeys with CX and CRO techniques.
  • AI Integration – develop personalised and automated marketing strategies.
  • Agile Responsiveness – build adaptive strategies for evolving platforms and market disruptions.

Modules Covered

Learners complete any four of the following modules, contributing to a total of 320 hours of guided and self-directed study:

  1. Strategic Marketing (CBIT-ADM-701):
    Gain advanced knowledge of creating and implementing marketing strategies aligned with business objectives, including planning, execution, and performance analysis.

  2. Understanding the Value of Digital Selling (CBIT-ADM-702):
    Understand how digital selling drives growth. Learn sales processes, online payment methods, and revenue strategies aligned with organisational goals.

  3. Social Media Marketing (CBIT-ADM-703):
    Develop knowledge of social media strategy, content creation, targeting, and campaign measurement, including emerging trends and evolving platforms.

  4. Search and Digital Channels (CBIT-ADM-704):
    Explore SEO, SEM, and digital advertising. Learn to design and execute channel strategies aligned with organisational objectives.

  5. Understanding Consumer, Company, and Competitor Context (CBIT-ADM-705):
    Analyse consumer behaviour, company strategies, and competitor dynamics to design effective digital marketing plans and build strong digital brands.

  6. Digital Enterprises (CBIT-ADM-706):
    Understand digital transformation, including the role of technology, data, and innovation in sustaining competitiveness.

  7. Essential Skills for Digital Marketers (CBIT-ADM-707):
    Learn to create integrated strategies by combining customer behaviour analysis, marketing mix integration, and performance tracking.

  8. Developing Organisational Strategy (CBIT-ADM-708):
    Apply strategic frameworks to align digital marketing with organisational goals. Learn to formulate, implement, and evaluate digital strategies.

Key Highlights

  • Choose any four modules tailored to your professional goals; 320 hours Total Programme Time (TPT), typically completed over 6–8 months.
  • Expert tutor support from industry practitioners with years of hands-on experience
  • Practice-driven curriculum focused on real-world projects, use-case simulations, and problem-solving assignments
  • Build applicable skills in high-growth IT domains.
  • 100% online learning
  • Dedicated tutor support and a responsive support team.
  • Diagnostic tools for strengths analysis and personalised development.
  • CBIT Certificate of Completion upon successful programme completion – ideal for CVs, LinkedIn, and freelance profiles.
  • Practitioner based assessments (practical assignments, project reports, and skill demonstrations); no exams.
  • Affordably priced programmes with interest-free monthly instalment plans to make your upskilling journey manageable.

Learning Outcomes

  • Design targeted strategies aligned with organisational objectives.
  • Launch revenue-generating campaigns across social and search.
  • Apply analytics and insights to refine channel performance.
  • Implement emerging tools and technologies for competitive advantage.
  • Adapt strategies to consumer behaviour changes and platform shifts.

Who is this course for?

The CBIT Advanced Certificate in Digital Marketing caters to a diverse range of professionals looking to elevate their skills and expertise. It empowers professionals seeking targeted expertise for career advancement:

  • Marketing Executive transitioning into channel leadership (social, search, e-commerce)
  • Small Business Owners scaling digital presence and revenue streams
  • Agency Specialists advancing to ROI-driven campaign management
  • Career Switchers entering digital marketing from adjacent fields
  • Consultants refining tactical execution for client growth

Requirements

There are no formal entry requirements to enrol in the CBIT Advanced Certificate in Digital Marketing. However, CBIT expect learners to meet the following criteria.

  • Learners should be 18 years of age or over.
  • The CBIT Advanced Certificate is level 5 equivalent, and hence the learners must be able to complete the programme at this level.
  • Learners should have considerable competency in English.

Career path

Learners who successfully complete CBIT Advanced Certificate in Digital Marketing may pursue various career paths, including but not limited to:

  • Digital Marketing Manager: Lead multi-channel campaign execution
  • E-Commerce Specialist: Optimise online sales funnels
  • Social Media Strategist: Drive engagement and conversion
  • Digital Transformation Associate: Support tech integration initiatives

Questions and answers

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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