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Campaign Planning


The IDM

Summary

Price
£718.80 inc VAT
Payment options

Invoice and Credit Card

Between jobs discount - 25%

Charity discount - 15%

Study method
Classroom
Duration
1 Day, Full-time
Qualification
7 CPD points / hours
Additional info
  • Tutor is available to students

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Location & dates

Location
Address
DMA House
70 Margaret Street
London
London
W1W8SS

Overview

Learn the key steps to planning a successful marketing campaign. You’ll be guided through each stage of devising and developing a campaign using online and offline media.

You will learn to:

  • Set suitable targets for what the campaign should achieve
  • Define the right target audience for your campaign
  • Decide what media and channels to use and how to combine them
  • Put together a creative brief for all the elements of the campaign
  • Set a budget and put in place how to measure the success of the campaign
  • Plan the execution of each part of the campaign

Description

Understanding what you are promoting

  • Defining the campaign
  • Thinking about everything that can affect what you do
  • Positioning your company and product in the market place

What you want to achieve

  • Setting objectives that are SMART
  • Working out how to measure the targets you set
  • What are the stages to reaching your goals?

Who do you want to reach?

  • Describing who your audience is
  • Using profiling and segmentation tools to understand them better
  • Painting a picture of what your ideal customers are like

How to reach your target audience

  • Selecting the most appropriate media
  • What works online, when to go offline
  • Combining media together, both online and offline
  • Creating a quick campaign plan

How to attract interest

  • Matching features and benefits to wants and needs
  • Writing a proposition that works
  • Everything you need to brief a designer

Working within a budget

  • How to allocate costs to each element
  • Measuring where you get the best return on your spend
  • Predicting results and payback

Creating a project plan

  • Templates for planning a campaign
  • What you need to allow for

How to measure how well it goes

  • What you should analyse
  • Setting suitable targets for each element of your campaign

Who is this course for?

  • Aimed at people new to setting up and running marketing campaigns, either in large or small businesses.
  • This course will give you the tools and confidence to set up and run a campaign both online and offline.
  • Campaigns work best when they are targeted at the right people with messages that are relevant to them. This course shows how best to achieve this

Questions and answers

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