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Campaign Planning (Virtual Classroom) - 50% off*

This 1-day course will guide you through each stage of a campaign plan, from market positioning to measuring how it goes



£540 inc VAT
Finance options

Invoice and Credit Card

Between jobs discount - 25%

Charity discount - 15%

Study method
Online with live classes
1 day, Full-time
No formal qualification
7 CPD hours / points
Additional info
  • Tutor is available to students

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Omnichannel campaigns are the pinnacle of effective marketing. In this course, you will gain a comprehensive understanding of how to unite your customer data and campaign insights to create one unified, seamless experience for your customers.

You will learn to:

  • Use campaign planning techniques to ensure your campaign stands out
  • Learn how to unite your channels to create one harmonious omnichannel campaign
  • Delight your audience
  • Integrate your campaign performance data in a clear, consistent and coherent format
  • Use your campaign data to generate actionable insights
  • Implement effective customer relationship management techniques such as journey planning, personas and segmentation.
  • Plan your budget to make the most of 'always on' channel activity alongside your big campaigns.
  • Write an effective brief that gets results
  • Refine your skills in reviewing creative assets

All of the learnings in the course are underpinned with activities and processes you can implement in your role.

*Upskill, boost your performance & grow your career with IDM. Get the marketing tools you need to succeed with up to 50% off all Learning – only for the first 500 IDM Members who apply for this subsidy.


7 CPD hours / points
Accredited by The IDM


Integrated planning for omnichannel campaigns

  • The power of omnichannel campaigns
  • Implementing the integrated planning process

Profitable CRM techniques to meet your customer's needs

  • Create a customer centric communications plan
  • Know your customers
  • Building a communications strategy

Measuring and optimising your omnichannel marketing

  • Analysing your omnichannel campaign
  • Transform data into insights for continuous improvement
  • Using insights to influence marketing strategy

Building a comprehensive budget

Focus is on annual budgeting, rather than campaign

  • Setting the budget
  • Managing the budget
  • Measuring the ROI

Creating briefs that instruct and inspire

  • Strategic campaign briefing
  • Developing a proposition
  • Evaluating creativity

Who is this course for?

This course is aimed at market managers and campaign managers who are responsible for planning and briefing communications campaigns. Whether you are looking to branch into this area or brush up on your skills there is something here for you.

Enrol onto ‘Campaign Marketing’ course and receive the ‘DMA Data Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Questions and answers


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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.