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Campaign Manager Fundamentals

Plan, execute and measure your display campaigns



£718.80 inc VAT
Study method
Online with live classes
7 hours, Full-time
No formal qualification
Additional info
  • Tutor is available to students
  • Certificate of completion available and is included in the price

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DoubleClick Campaign Manager is now known as Campaign Manager. This one day course has been designed with new practitioners in mind, covering the topics that allow you to understand the basics of the platform. You'll gain hands-on experience of navigating the platform, setting up digital campaigns and gaining insightful reports to power future activations.

You'll learn about the core modules in Campaign Manager such as Admin and Trafficking and you'll also receive a high level overview of how reports will allow you to see how your campaigns have performed.

From creative uploads, placement strategies to understanding how floodlight configuration and implementation works, we will share with you general best practices in order for you to gain a general understanding of the main functionalities and benefits of Campaign Manager.

Our Campaign Manager Fundamentals course is available at our training centre in The Shard, London. We also offer private training and webinar sessions tailored to your business needs.


What will I learn?

Upon completion of this course you’ll have gained the skills to:

  • Understand the benefits of third party adserving
  • Implement centralised creative management
  • Identify the main modules in Campaign Manager
  • Set up an advertiser and a basic campaign
  • Create and manage conversion pixels
  • Manage performance reporting

Course Overview

      Ad Serving Principles
      • Concept
      • Benefits of using a centralised platform
        The Google Marketing Platform
        • Overview
        • Benefits
        Campaign Manager Campaign management

        General navigation points

        Admin tab
        • Account features
        • User roles intro
        • User profiles intro
        • Importing sites from Site Directory
        • Change log
        Advertiser tab
        • Concept
        • Network structure
        • Creatives
        • Create an Advertiser
        Campaign tab
      • Create a campaign
      • Create a placement
      • Upload a creative
      • Retrieve a creative from Studio
      • Create an ad
      • Ads overview
      • Default
      • Standard
      • Tracking
      • Generate ad tags

Trafficking document

  • What is a trafficking document
  • From media plan to TF doc

Campaign Manager Export / Import function

  • Concept
  • How to use it


  • How to identify Campaign Manager tags and floodlights tags

Tracking at Campaign level

  • 3rd party imp tracking
  • Event tag
  • Click string
  • URL append

Tracking at Advertiser level

Floodlight configuration tab

  • Sharing Floodlight configurations between different advertisers
  • Conversion pixels
  • Sales pixels
  • Floodlight activities
  • How to push floodlights to GTM
  • U-variables
  • CM macros
  • CM Audiences
  • Dynamic tags

Intro to Campaign Manager Reporting

  • Overview
  • Report Builder
  • The Summary Tab

Questions and answers


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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.