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Business Storytelling
Hemsley Fraser

Blended virtual classroom course

Summary

Price
£750 inc VAT
Study method
Online + live classes
Duration
3 hours · Part-time
Qualification
No formal qualification
Certificates
  • Certificate of Completion - Free
Additional info
  • Tutor is available to students

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Dates

Start date
End date
16/07/2026
16/07/2026
12/10/2026
12/10/2026

Overview

Storytelling is a powerful way to share business communications, bring data to life and share ideas. Storytelling can enhance the understanding and retention of information. Your story needs to appeal to the heart as well as the head so that it impacts people in multiple ways simultaneously. With so much ‘data’ readily available our story needs to cut through and have a physical, mental, emotional and spiritual.

Certificates

Description

Transform dull facts and information into compelling and persuasive content through the power of storytelling. You will learn how stories connect people with each other and with the information that‘s being presented, enabling you to make a strong impression on any audience and inspire them to action. Using typical business examples, you will have the opportunity to craft a meaningful narrative and consider how visuals can strengthen the message.

Who is this course for?

What will it cover?

  • What is business storytelling?
  • Clarifying what your story is about
  • Appealing to the head and the heart
  • Three ingredients for successful storytelling
  • Seven plot structures to a good story

What will I learn?

By the end of the course, you will be able to:

  • Explain how storytelling enhances understanding and retention of information
  • Describe how to create a compelling story, merging three key elements
  • Develop narrative and visual examples to reinforce a message

Career path

You may also like:

Storytelling with Data

Questions and answers

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Personal development
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