Business Planning for Entrepreneurs

Strategic business planning is important because it provides clarity, direction and focus for the organization and therefore allows organizations to be proactive rather than reactive. It improves the organization’s management process and decision-making processes by enhancing allocative, operational, information and dynamic efficiency, including achieving a sustainable competitive advantage. Other benefits include an increase in market share, profitability and business longevity. Therefore, it is imperative that decision makers understand the key concepts of Strategic Business Planning and be able to apply this knowledge effectively to create solutions to consumer, market, environmental and social problems.
These course aims to provide students with the opportunity to develop and enhance their skills and knowledge in the field of Strategic Business Planning. The unit includes the following topics: Vision and Mission Statements, Strategy Formulation, Strategy Implementation and Strategy Evaluation.

Reed courses certificate of completion

Digital certificate - Included

Certificate of completion

Digital certificate - £3

• Course Text 2:22:00

  • 1: Course Text 2:22:00

• Unit 1: Concept Profile - Strategic Business Planning 33:53

  • 2: Lecture 1.1: Strategic Business Planning Preview 04:18
  • 3: Lecture 1.2: Theories of Business Strategy Preview 04:38
  • 4: Lecture 1.3: Game Theory for Business Preview 10:47
  • 5: Lecture 1.4: Theories of Competitive Advantage 06:24
  • 6: Lecture 1.5: Strategic Business Planning Process 01:46
  • 7: Knowledge Quiz 1 06:00

• Unit 2: Preliminary Vision & Mission Statements (Interim Targets & Goals) 09:52

  • 8: Lecture 2.1: Preliminary Vision & Mission Statements (Interim Targets & Goals) 03:54
  • 9: Lecture 2.2: Relationship Between Vision, Mission and the Business Strategy 02:58
  • 10: Knowledge Quiz 2 03:00

• Unit 3: Strategy Formulation 27:10

  • 11: Lecture 3.1: Strategy Formulation 01:27
  • 12: Lecture 3.2: Strategy Formulation (Continued) 02:32
  • 13: Lecture 3.3: Steps: Strategy Formulation 01:25
  • 14: Lecture 3.4: PESTLE Analysis 01:15
  • 15: Lecture 3.5: Michael Porter - 5-Forces & Competitor Analysis 01:02
  • 16: Lecture 3.6: Internal Resource & Capability Analysis 01:37
  • 17: Lecture 3.7: Risk Analysis & Mitigation Tactics 03:00
  • 18: Lecture 3.8: Marketing Plan (USP, Segmentation & Positioning) 06:00
  • 19: Lecture 3.9: Segmentation 06:52
  • 20: Knowledge Quiz 3 02:00

• Unit 4: Strategy Implementation 11:30

  • 21: Lecture 4.1: Strategy Implementation 02:22
  • 22: Lecture 4.2: General Operation Planning 01:02
  • 23: Lecture 4.3: Routine Actions (Processes, Procedures & Communication) 04:29
  • 24: Lecture 4.4: External Prospects & Internal Resources Gap Comparison 01:37
  • 25: Knowledge Quiz 4 02:00

• Unit 5: Strategic Evaluation 22:32

  • 26: Lecture 5.1: Strategy Evaluation 02:26
  • 27: Lecture 5.2: Principles of Strategy Evaluation 04:06
  • 28: Lecture 5.3: Financial Plan, Capital Structure & Valuation 07:17
  • 29: Lecture 5.4: Scenarios in Strategic Decision Making: Case Sensitivity 02:11
  • 30: Lecture 5.5: Revised Vision & Mission Statements (Confirm Target & Goals) 03:06
  • 31: Lecture 5.6: Strategy Evaluation & Feedback 01:26
  • 32: Knowledge Quiz 5: 02:00

Upon the completion of this course, users will be able to:
• Understand the theoretical and practical knowledge of strategic business planning to generate solutions to improve current practice.
• Understand problem-solving and decision-making abilities to achieve a competitive advantage.
• Critically analyze information from a wide range of sources to demonstrate research skills, and demonstrate the capacity to document the outcomes with sound analysis and recommendations.
• Examine the key challenges faced by strategic business planners and conceptualize a strategic response to overcome these challenges.

• Business Managers
• Students
• Self Employed Individuals
• Start-up Companies
• Executives
• Entrepreneurs

• No prerequisites.
• No materials distributed.
• No formal assessments required.

• Business Development Officer
• Consultant
• Business Owner
• Manager
• Operations Manager
• Project Manager

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