HR (Human Resources) and Marketing

HR and Marketing

HR and Marketing Advanced Diploma QLS Level 7. Diploma of achievement in HR and Marketing. Additional Diploma in HR and Marketing Level 7. CPD Accredited Certificate with 120 CPD points. This HR and Marketing comes with easy to understand e-learning study materials.

This HR and Marketing Diploma is a unique and well designed course in HR and Marketing . Today’s business is defined by the quality of its workforce. It’s often said that even the biggest organisation is only as strong as its weakest link. Worldwide, forward-thinking businesses are becoming increasingly selective with their recruitment and hiring strategies. For the human resource manager, the challenge lies in building a capable and committed workforce with finite resources available. HR personnel assume responsibility for attracting, hiring, training and retaining candidates of quality and value to the business. They’re also relied on to detect and address performance issues, handle grievances, control absenteeism and ensure workplace health and safety regulations are met. In return, those who thrive in HR and Marketing gain access to a broad and dynamic job market - both at home and on a global basis.

This advanced Level 7 HR Management Diploma is ideal for anyone looking to reach the very top of the ladder in an HR setting. Along with the basic functions and objectives of human resource management, this accredited course examines the recruitment and selection process, the importance of quality training for staff members, how to conduct employee appraisals and managing workforce attendance. Helpful tips and guidelines for improving employee relations are provided, along with the art of effectively motivating a workforce and the benefits of championing diversity and equal opportunities in the workplace. With no time restrictions or deadlines imposed, you’re free to study at a time and pace to suit your lifestyle. All with expert tutor support available on demand, included in the initial fee for unbeatable value for money.

Course Benefits:

When you must have successfully completed this Level 7, you will be given a certificate of achievement. With this Diploma, you can go ahead to pursue other higher level courses in Human Resource field or you can even get employment opportunities in organizations and serving as a human resource entry level expert.

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

• Online course materials
• Question papers
• Additional Supporting Material
• Useful Links

Tutor Support

When you register for this course, be rest assured that your tutor will attend to all your needs with professional finesse. You will experience peace of mind, knowing that from start to finish, someone is there to guide you at every step.

HR and Marketing

This HR and Marketing Diploma is a course that has the capacity to take your career to the next level of excellence. Feel free to register for it whether you have any prior knowledge of HR and Marketing or not. You will also gain great insights in various multidisciplinary areas like staff motivation and strategies, managing conflict analysis among the workforce, remuneration strategies and so on. All these principles are geared towards enhancing the organizational excellent performance.

This Diploma course in HR and Marketing field is a veritable resource material for those that wants to make a transformational sustainable impact in this field. It is ideal for you whether you are a novice or professional in this niche. You will gain creative, innovative and efficient strategies that will make you a transformational leader in Human Resource field.Registration for this open for all learners regardless of their age, background or experience. Your one-off payment for this course covers college registration, comprehensive tutor support, supporting documents, high quality e-learning materials and lots more.

Learning Outcomes

Among other things, you will learn the following tips global human resource principles, different work cultures and ethics, recruitment and selection, general requirements of a human resource management practitioner, managing employee organizational change, hiring and retaining the right talent for organizations, maximizing employee productivity and creativity etc.

• Understand the importance of human resources and their management within organisations;
• Recognise the importance of good employee relations;
• Discuss mutual value and benefit of providing the workforce with the highest quality training on an ongoing basis,
• Explore professional strategies for measuring the effectiveness of employee training
• Explain the need to understand consumer behaviour
• Explore various types of consumer behaviours.
• Identify the need for market research and explain various forms of market research
• Define terms related to social media branding
• Create a strategy for your social media brand
• Describe various social media platforms and identify what platforms fit your brand

Course Syllabus:

Module 1 – Introduction To Human Resources Management

This HR and Marketing module covers the following topics:

• The Objectives of HRM
• Primary Objectives
• What is Strategic Human Resources Management?
• The Scope of HRM
• Functions of Human Resources Management (HRM)

Module 2 – Importance Of Training And Development In The Workplace

This HR and Marketing module covers the following topics:

• Objectives of Training
• Benefits of Employee Training and Development
• Assessment of Training Needs
• Identifying Training Needs
• The Training Process

Module 3 – Conducting Effective Performance Reviews

This HR and Marketing module covers the following topics:

• Performance Appraisals Done Well
• Errors We Make
• Types of Performance Reviews
• The Performance Management Process
• Goals with SPIRIT
• The Performance Management Cycle

Module 4 – Performance Management Of The Workers

This HR and Marketing module covers the following topics:

• Performance Counselling
• Features of 360 Degree Appraisal
• The Potential Review/Career-Development Interview
• Career Development

Module 5 – Motivating And Rewarding Employees

This HR and Marketing module covers the following topics:

• Motivational Aspects
• What is Motivation?
• The Influence of Motivation Theory
• Types of Incentives and Rewards
• Competence-Related Pay

Module 6 – Fostering Innovation

This HR and Marketing module covers the following topics:

• Creating an Innovative Environment
• Who Is Doing It Well?
• A Leader’s Role in Innovation
• Systems and Processes for Innovation

Module 7 – Encouraging Creativity In A Team

This HR and Marketing module covers the following topics:

• Brainstorming
• The Stepladder Technique
• The Slip Writing Technique

Module 8 – Understanding Customer Behavior

This HR and Marketing module covers the following topics:

• Meaning of Consumer Behaviour
• Importance of Understanding Consumer Behaviour
• Types of Consumers

Module 9 – Market Research

This HR and Marketing module covers the following topics:

• The Need for Market Research
• The Research Process
• Approaching Respondents
• Qualitative Research

Module 10 – Marketing Strategy And Planning

This HR and Marketing module covers the following topics:

• Introduction to Marketing
• Consumer and Market Analysis
• Analyzing the Competition and Yourself

Module 11 – Building A Brand On Social Media

This HR and Marketing module covers the following topics:

• What is Branding?
• What is a Brand?
• What is Social Media?
• The Rise of Social Media

Module 12 – Creating Successful Global Business Strategies

This HR and Marketing module covers the following topics:

• Understanding the Global Business Environment
• The Global Trade Market
• Products and Services
• E-Commerce on the Global Stage
• Working in the Global Context
• The Economics of Global Business
• The Logistics of Global Business
• Rules and Regulations
• Beyond the Rules – Ethical Concerns
• Choosing Your Growth Strategy
• Building Your Growth Plan
• Implementing Your Growth Plan

HR and Marketing

• Candidates interested in a basic introduction to HR
• Individuals planning to continue studying at a higher level
• Existing HR workers looking to enhance their knowledge and skills
• Business owners interested in enhancing HR skills
• Anyone looking to enhance their CV and career prospects

HR and Marketing

No particular entry requirement.

Option 1

Advanced Diploma in HR and Marketing QLS Level 7 endorsed by Quality Licence Scheme

Certificate Fee: £170 + postal charges

Option 2

Advanced Diploma in HR and Marketing issued by CPD

PDF Certificate - FREE

Hard copy - £25 + postal charges

Option 3

CPD Accredited Certificate

(PDF format)=£30

(Hard copy)=£150 + postal charges

*Postage Charges: National £9, International £15

HR and Marketing

This HR and Marketing Diploma course primarily helps learners to lead on to further studies at a higher level. However, it can also prove useful for those already working in HR capacities with no formal training.