Skip to content
  1. Online
  2. Business
  3. Business studies
  4. Business development
Business Marketing Strategy Training cover image

Business Marketing Strategy Training
Learndrive

Get Certified in 2.8 Hours | Include Free Certificate & Tutor Support

Summary

Price
£19 inc VAT
Study method
Online, On Demand 
Course format
Video with subtitles and transcript
Duration
2.9 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Accredited Certificate from LearnDrive - Free
  • Reed courses certificate of completion - Free
  • Learndrive Official Transcript - £4.99
Additional info
  • Tutor is available to students
5 students purchased this course

Add to basket or enquire

Overview

Invest your time and money into developing your skills so that you can be a better version of yourself, both personally and professionally. This on-demand course on Business Marketing will surely provide you with a great learning experience. A series of engaging, informative videos and intuitive multiple-choice exercises form the basis of this Business MarketingTraining.

What Will You Learn from this Business Marketing Course?

  • Understand how to position a business for success
  • Find and segment your target market
  • Identify the unique value that a business can offer that no one else can
  • Discover how to craft a compelling company story
  • Develop business attributes that set it apart from the competitors

Certificates

Curriculum

This course contains

Format: 51 Videos (with subtitles and transcripts), 4 PDFs and 4 Quizzes

Duration: 2h and 55m

    • 1: Business Marketing : Unique Competitive Advantage Explained 04:54
    • 2: Business Marketing : Unique Competitive Advantage - Company Examples 02:57
    • 3: Business Marketing : How to Determine Your Unique Competitive Advantage 00:23
    • 4: Business Marketing : Step 1 - Evaluate Your Strengths 01:38
    • 5: Business Marketing : Step 2 - Evaluate Your Competitive Landscape 02:34
    • 6: Business Marketing : Step 3 - Identify Your Unique Competitive Advantage 04:01
    • 7: Business Marketing : Step 4 - Test Your Unique Competitive Advantage 01:59
    • 8: Business Marketing : Common Mistakes 01:35
    • 9: Business Marketing : Workshop - Unique Competitive Advantage In Action 02:55
    • 10: Business Marketing : Section 1 MCQ 02:00

    • 11: Business Marketing : Positioning is about Your Customer's Point of View 08:06
    • 12: Business Marketing : What Investors are Looking For 01:33
    • 13: Business Marketing : Ben and Jerry's Case Study 02:03
    • 14: Business Marketing : Keys to Success 02:49
    • 15: Business Marketing : The Positioning Framework Overview 05:33
    • 16: Business Marketing : Step 1 - Create Meaningful Attributes - Part 1 04:35
    • 17: Business Marketing : Step 1 - Create Meaningful Attributes - Part 2 05:30
    • 18: Business Marketing : Step 1 - Create Meaningful Attributes - Part 3 04:41
    • 19: Business Marketing : Viking Cruises - Case Study 01:52
    • 20: Business Marketing : Step 2 - Custom Attributes 04:07
    • 21: Business Marketing : Step 3- Evaluate Rank Attributes 04:11
    • 22: Business Marketing : Step 4 - Evaluating Positioning Rankings 03:17
    • 23: Business Marketing : Step 5 - Positioning of Your Attributes 02:10
    • 24: Business Marketing : Step 6 - Your Positioning Statement 03:57
    • 25: Business Marketing : Common Mistakes 01:47
    • 26: Business Marketing : Workshop - Position Your Product or Service in Action 03:14
    • 27: Business Marketing : Section 2 MCQ 02:00
    • 28: Care for a Feedback? 01:00

    • 29: Way to GO! 00:10

    • 30: Business Marketing : Target Market Essentials 04:57
    • 31: Business Marketing : Why is Your Target Market So Important 05:06
    • 32: Business Marketing : Define Your Target Market 01:48
    • 33: Business Marketing : Step 1 - Define Standard Attributes - Demographics 05:34
    • 34: Step 1 (con't) - Define Standard Attributes - More Demographics 04:36
    • 35: Step 1 (con't) - Define Standard Attributes - Psychographics 05:53
    • 36: Business Marketing : Step 2 - Develop Custom Attributes 09:59
    • 37: Business Marketing : Step 3 - Validation 00:43
    • 38: Business Marketing : Step 4 - Adjust Your Strategy 02:08
    • 39: Business Marketing : Workshop - Developing Your Target Market 02:23
    • 40: Business Marketing : Section 3 MCQ 02:00
    • 41: Care for a Feedback? 01:00

    • 42: Business Marketing : Characteristics of Unique Value Propositions 01:51
    • 43: Business Marketing : Types of Customer Benefits UVPs Express 03:48
    • 44: Business Marketing : Examples of Unique Value Propositions 00:46
    • 45: Business Marketing : What Investors Are Looking For 00:47
    • 46: Business Marketing : Value Proposition vs. Competitive Advantage 01:49
    • 47: Business Marketing : Understand Your Competitor's Unique Value Proposition 03:22
    • 48: Business Marketing : Streaming Services Example 01:52
    • 49: Business Marketing : The Value Proposition Framework 00:45
    • 50: Business Marketing : Step 1 - Brainstorming 06:59
    • 51: Business Marketing : Step 2 - Create a Value Proposition List 01:08
    • 52: Business Marketing : Step 3 - Determine Uniqueness 02:49
    • 53: Business Marketing : Step 4 - Prioritise Top Value Propositions 01:40
    • 54: Business Marketing : Step 5 - Tell a Story 04:01
    • 55: Business Marketing : Common Mistakes 01:21
    • 56: Business Marketing : Workshop - Build Your Unique Value Proposition 03:40
    • 57: Business Marketing : Section 4 MCQ 02:00
    • 58: Thank You ! 01:00

    • 59: Claim Your Free Accredited Certificate 01:00

Description

Is there anything else included in this package?

✸ You'll instantly receive a PDF Certificate* after completing the Business Marketing Course.

✸ You can receive another free PDF Certificate from Learndrive after course completion

✸ Tutor support is available if you need it.

✸ The Business Marketing Course is self-paced, so you can finish it whenever you want.

✸ The MCQ Exams for this Business Marketing Course are designed to consolidate your understanding of this course.

*How to Download Reed PDF Certificate?

You must watch 95% of the Business Marketing Course content to receive a free course certificate. Upon completion of the module, you'll see a green tick sign on the left side of the lesson title. Scroll down a little after completing 95% of the lessons with green ticks. There is a portion on the lower right titled 'Claim Your Certificate'. Click on it to download your certificate.

Who is this course for?

  • Business Sales And Business Marketing Specialist
  • Business Marketing Manager
  • Business development and business marketing manager
  • Business Marketing & Business Development Executive

Requirements

This Business Marketing Training does not have any prerequisites or formal requirements.

Career path

With this Business Marketing Course, you will be able to command respect and dignity over your competitors. Let's look at some possible career paths and the potential annual salary you may earn:

  • Business Development Manager (£38,420 per year)
  • Marketing Manager (£32,950 per year)
  • Business Development Executive (£27,873 per year)
  • Marketing Executive (£29,029 per year)

Questions and answers

There are currently no Q&As for this course. Be the first to ask a question.

Ask a question

Reviews

Currently there are no reviews for this course. Be the first to leave a review.

Leave a review

Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
View all
Related searches: Sales courses, Online courses

Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2026. All rights reserved.