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Business marketing skills
Laser Learning

Continuous professional development (CPD) online course for marketers

Summary

Price
£25 inc VAT
Study method
Online
Duration
2 hours · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free

Overview

You will be introduced to the four P’s of marketing: Product, Place, Price, and Promotion, as well as the marketing mix, market research, and segmentation, among other aspects of marketing.

Certificates

Description

Learning outcomes

  • The learner will understand the importance of marketing to an organisation, especially when introducing new products and services
  • A marketing plan is an essential part of achieving an organisations’ goals and objectives, this short course provides learner’s with a guide to creating their own plan
  • Learners will be encouraged to think about who the target audience is for a particular product or service, and how companies reach and engage with new and existing customers

Advantages of this course

  • Marketers need to create the perfect marketing mix for each product or service while being consistent with the wider brand of the business. The marketing mix needs to be right for the moment and this course will help learners to create a marketing mix that makes the most of advantages at the right time for a particular product or service.
  • This short course includes two reading texts written by a marketing professional on marketing research and planning and targeting customer groups
  • Website and video resources are utilised to explore the subject further and real examples of how companies market their products and services are included in this course
  • There is also suggested extra reading that gives both practical information and links to websites to expand knowledge

On successful completion of this course, you will receive a Laser e-Certificate (included in the course price).

After purchasing this course on Reed, a customer service representative from Laser Learning will email you with instructions on how to access your course on the Laser Short Course website.

If the purchase was made within business hours, you should expect your email within 1-2 hours. If your purchase was made outside of business hours, you should expect your email the next working day.

Who is this course for?

This short course is aimed at new marketing professionals, those who are planning on taking on responsibility for marketing, or are interested in an overview of how organisations market their products and services.

Requirements

A computer, mobile, or tablet and an internet connection

Questions and answers

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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