Business Marketing - Course

Business Marketing Level 5 | ABC Awards, CPD Accredited |130 CPD Credits | Tutor Support, Study Material & Exam included

Staff Training Solutions


Save 98%
£10 inc VAT (was £760)
Offer ends 18 August 2020
Study method
Online, self-paced
320 Hours
No formal qualification
130 CPD hours / points
Endorsed by ABC Awards
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

16 students purchased this course

Add to basket or enquire


Business Marketing - Course

Certificate of achievement in Business Marketing Level 5. Additional CPD Accredited Certificate with 130 CPD points available with no extra study.

Business Marketing Level 5. Take the first step towards becoming the next leading marketing guru, with our exclusive Marketing. Discover what it takes to succeed in this competitive yet incredibly enjoyable specialist field. Capitalise on your creativity and work towards a rewarding marketing career, with this advanced Marketing from Staff Training Solutions!

Businesses worldwide rely on effective and efficient marketing strategies to remain viable. With such enormous competition spanning all sectors, the effectiveness of any brand’s marketing strategy will ultimately determine its success. Consequently, qualified and capable marketing managers who know exactly how to deliver the right message represent invaluable business assets. Marketing plays a key role in determining which businesses gain a competitive edge, along with which brands struggle to survive. As a marketing expert, it’s your job to present the company’s products and services in a way that’s irresistible to its target audience.

Get it right and you could be looking at the most incredibly lucrative and satisfying marketing career for life!

If interested in joining the contemporary marketing sector, our exclusive Marketing represents a great starting point. Find out what powerful and influential marketing is all about, develop the skills and knowledge it takes to succeed in marketing and build the confidence to take your career to the highest possible level. Join a marketing firm, work within the marketing department of an established business or build your own marketing agency from the ground up.

Whatever it takes to breathe life into your marketing career aspirations, you can count on Staff Training Solutions to make it!


Endorsed by ABC Awards


130 CPD hours / points
Accredited by The CPD Standards Office

Course media


Business Marketing

Business Marketing - Course Benefits

Study with Staff Training Solutions for an advanced Business Marketing and gain access to a series of exclusive benefits, which include:

  1. An insightful, comprehensive introduction to contemporary marketing, delivered by leading academics and industry veterans.
  2. Freedom from deadlines and time restrictions, allowing every candidate to study at their own pace and create their own study schedule.
  3. Comprehensive access to our dynamic online learning platform from anywhere in the world with no geographical restrictions.
  4. The committed support of your own personally-assigned tutor, alongside the wider STS student support team.
  5. Provision of all learning resources, study materials and digital textbooks required to successfully complete the course.

Learning Objectives

Our highest-level BusinessMarketing has been designed to lay the strongest possible foundation, upon which to build an extraordinary marketing career. The primary objective of the course is to familiarise candidates with the mechanics of contemporary marketing, the responsibilities of marketing professionals and how to step confidently into a marketing role for the first time. Suitable for existing and prospective marketers alike, the course introduces every essential aspect of the marketing profession in a structured and digestible manner.

A series of 13 modules gradually guide candidates through the planning, implementation, monitoring and optimisation of professional-quality marketing campaigns. Course content includes a breakdown and examination of the marketing mix, an introduction to audience research and market analysis, an overview of the product life cycle, how branding and packaging can affect marketing effectiveness, how advertising differs from marketing and various other key concepts.

Candidates who successfully complete our advanced Business Marketing take away countless new skills and competencies, which include:

  • A comprehensive understanding of the role and value of marketing
  • The responsibilities and daily duties of the professional marketer
  • Advanced audience research and market analysis skills
  • How to create effective and influential marketing messages
  • The mechanics and value of strategic market segmentation
  • Identification of audience behaviours and trends
  • The ability to plan and execute high-quality marketing strategies
  • An understanding of the difference between marketing and advertising
  • Significantly improved personal selling skills
  • The opportunity to pursue a marketing career at an advanced level

Course Outline

The content of this high-level Business Marketing is distributed over 13 concise units, which conclude with an assessment to be completed online. You’lll be provided with full support from your personally-assigned tutor along the way, along with the rest of the STS student support team whenever you need us.

Unit 1 - What is a Marketing Environment?

This unit covers the following topics:

  • The External Environment
  • Situation Analysis
  • The Micro-Environment
  • Demographic Factors
  • Economic Factors
  • Socio-Cultural Factors
  • Ecological and Geographical Factors
  • The Internal Environment
  • Plus more

Unit 2 - Consumer Behaviour

This unit covers the following topics:

  • Meaning of Consumer Behaviour
  • Importance of Understanding Consumer Behaviour
  • Types of Consumers
  • Factors Influencing Consumer Behaviour
  • Demographic Factors and Life-Cycle Stage
  • Cultural Factors
  • Consumer Buying Process
  • Plus more

Unit 3 - Market Research

This unit covers the following key topics:

  • The Research Process
  • Approaching Respondents
  • Interview Technique
  • Quantitative Data Analysis
  • Plus more

Unit 4 - Marketing Planning

This unit covers the following key topics:

  • The Marketing Planning Process
  • The Marketing Audit
  • Corporate Objectives
  • Promotional Strategies
  • Monitoring and Evaluating Marketing Performance
  • Feedback Systems
  • Plus more

Module 5 - Story Marketing for Small Business

This module covers the following topics:

  • Story Marketing Toolkit
  • Storytelling Essentials
  • Ingredients of a Good Story
  • Setting Goals
  • Positive vs. Negative.
  • Connecting with Customers
  • Connecting with Customers
  • Understanding Your Customers
  • Refining Your Brand
  • Refining Your Brand
  • Understanding Your Company
  • Inventory of Key company Facts
  • Strengthening Your Brand
  • Building Your Story
  • Plan for Success
  • Your Story Board
  • Writing Your Story
  • Polishing Your Story
  • Plus More

Unit 6 - Promoting a Marketing Webinar

This module covers the following key topics:

  • The Webinar
  • What is a Webinar? Why Use Webinars?
  • Webinar Marketing Objectives.
  • Marketing Webinars
  • The Nine-Step Ideal Participant Profile Process
  • What is a Lead Magnet?.
  • Creating a Lead Magnet.
  • What is Your Promotion Strategy?.
  • Webinar Marketing Calendar
  • Creating a Landing Page
  • Plus More

Unit 7 - Understanding Creativity & Innovation

This unit covers the following topics:

  • Creativity and Innovation
  • Individual Creativity
  • Developing the Right Environment for Creativity
  • Tips for Building Your Own Creative Environment

Unit 8 - Building Relationships and Getting the Sale

This unit covers the following topics:

  • Customer Focused Selling
  • Communication Skills for Relationship Selling
  • Plus more

Unit 9 - Creating a Powerful Sales Presentation

This unit covers the following topics:

  • Key Elements of Business Proposals
  • Preparing for a Presentation
  • Plus more

Unit 10 - Tactics for Overcoming Sales Objections

This unit covers the following topics:

  • Observation Skills
  • Handling Customer Complaints
  • Overcoming Objections
  • What are Objections?
  • Handling Objections
  • Universal Strategies
  • Specific Strategies
  • Pricing Issues
  • How Can Teamwork Help Me?
  • Buying Signals
  • Closing the Sale

Unit 11 - Understanding body language to make more sales

This unit covers the following topics:

  • Understanding Body Language
  • Understanding Facial Expressions
  • Creating Relationships
  • Voice Characteristics
  • Monitoring Your Posture
  • Dressing Up
  • Shaking Hands

Unit 12 - Using Social Media for Marketing

This unit covers the following topics:

  • What is Social Media?
  • Developing a Social Media Plan
  • Building Your Social Media Team
  • Using Social Media for Marketing Plans

Unit 13 - Brand Building Through Social Media

This unit covers the following topics:

  • An Introduction to Brand Building through Social Media
  • Creating Brand-Focused Messages
  • Plus more

Who is this course for?

Business Marketing

We’ve designed this Business Marketing to appeal to existing and prospective marketing professionals alike. Those already working in a marketing capacity could find this course useful in pursuit of promotions to higher-level positions. Likewise, anyone interested in securing their first marketing role could find targeted studies invaluable. From entrepreneurs to small business owners to marketing managers at all levels, studying the intricacies of contemporary marketing comes highly recommended.

Staff Training Solutions offers a comprehensive range of dynamic distance learning programs for ambitious candidates and professionals worldwide. We go the extra mile to ensure our marketing courses are as flexible and accessible as possible, with no deadlines or time restrictions to worry about. Enrolment is open 365 days a year and with no geographic restrictions, you’re free to study from anywhere in the world at a pace that suits you.

Capitalise on the committed support of the STS student support team and take that first important step to the rewarding marketing career you know you’re capable of!


Business Marketing

No particular entry requirement.

OPTION-I: Endorsed Certificate of Achievement from ABC Awards

On course completion, learner can claim endorsed certificate by paying £120 accreditation fee + postal charges.

Certificate of course Completion

Soft copy: £15.

Hard copy of this certificate you will pay £25

OPTION-II: CPD Certificate

CPD Standards Office Accredited Certificate can be claimed on course completion, which will be issued in association with CPD Courses (PDF format or hard copy)

CPD Accredited Diploma (PDF format) =£30

CPD Accredited Diploma (Hard copy) =£95

Postage Charges:

National £9

International £15

Career path

Business Marketing

Candidates who successfully complete this advanced Marketing and Advertising may choose to pursue a variety of positions within the industry. Consider establishing your own marketing agency from scratch, explore a range of popular marketing job titles including:

  • Market Research Assistant
  • Marketing Assistant
  • Marketing Associate
  • Marketing Consultant
  • Marketing Coordinator

Questions and answers

No questions or answers found containing ''.

Lorrily asked:

On average, how long would this course take if you work full time?


Dear Lorrily, All our courses are fully flexible for maximum convenience. You can complete our Business Marketing course in around 3 to 12 months’ time. It all depends on your existing knowledge and how much time you invest in your studies. There are no specific time restrictions or deadlines – you’re in complete control.

This was helpful. Thank you for your feedback.


Currently there are no reviews for this course. Be the first to leave a review.


What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


Mobile Navigation