Business Marketing Level 4 Diploma

Marketing in Business endorsed by ABC Awards Assignment Based Course

Brentwood Open learning College


Save 96%
£20 inc VAT (was £560)
Offer ends 29 October 2019
Study method
Online, self-paced
260 Hours
Level 4 Diploma Business Marketing (Certificate of Achievement)
Professional What's this?
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

21 students purchased this course

Add to basket or enquire


Business Marketing Level 4 Diploma

Endorsed Certificate from Certificate of Achievement.The Business Marketing Diploma has been designed to help you expand your knowledge and skills in the Marketing Diploma course diploma of products/ services for the customer, industrial and service sector. Marketing course Level 4 is a comprehensive programme designed to give students a competitive edge in this exciting field.

You will gain an insight into the latest marketing trends and techniques, and will develop marketing skills that will help you for your exceptional career in the field.

This self-paced programme is available 24/7 providing you with the flexibility to train at the pace, location and time of your choosing. Endorsed certificate from a registered awarding body can be claimed on course completion. College registration, tutor support, course materials and additional supporting material are all included in the course fee.


Level 4 Diploma Business Marketing (Certificate of Achievement)
Endorsed by ABC Awards

Course media


Business Marketing Level 4 Diploma

Business Marketing Course Benefits

  • Full Tutor Support
  • Self Paced, No Fixed Schedules
  • Available to Students anywhere in the World

Business Marketing Diploma Course Syllabus

This course consists of following units:

Unit 1 - Introduction to Marketing

This unit covers the following key topics:

  • Marketing Concept
  • Production Concept
  • The Marketing Mix
  • The Difference Between Selling and Marketing
  • Importance of Marketing
  • Plus more

Unit 2 - Marketing Environment

This unit covers the following key topics:

  • The External Environment
  • Situation Analysis
  • The Micro-Environment
  • Demographic Factors
  • Economic Factors
  • Socio-Cultural Factors
  • Ecological and Geographical Factors
  • The Internal Environment
  • Plus more

Unit 3 - Markets and Market Segmentations

This unit covers the following key topics:

  • Market Types and Characteristics
  • Consumer Markets
  • Organisational Markets
  • The Main Features of Organisational Markets
  • Requirements for Segmenting a Market
  • Bases of Segmenting Organisational Markets
  • Types of Buying Situations
  • Plus more

Unit 4 - Consumer Behaviour

This unit covers the following key topics:

  • Meaning of Consumer Behaviour
  • Importance of Understanding Consumer Behaviour
  • Types of Consumers
  • Factors Influencing Consumer Behaviour
  • Demographic Factors and Life-Cycle Stage
  • Cultural Factors
  • Consumer Buying Process
  • Plus more

Unit 5 - Market Research

This unit covers the following key topics:

  • The Research Process
  • Approaching Respondents
  • Interview Technique
  • Quantitative Data Analysis
  • Plus more

Unit 6 - Marketing Planning

This unit covers the following key topics:

  • The Marketing Planning Process
  • The Marketing Audit
  • Corporate Objectives
  • Promotional Strategies
  • Monitoring and Evaluating Marketing Performance
  • Feedback Systems
  • Plus more

Unit 7 - Product Development and Product Lifecycle

This unit covers the following key topics:

  • Value of Product Innovation
  • New Product Development
  • Idea Vetting
  • Concept Development and Testing
  • Product Development and Marketing Strategy Development
  • Market Testing
  • Product Life Cycle (PLC)
  • The Marketing Strategies at Different Stages of PLC
  • Plus more

Unit 8 -Product Pricing Strategies

This module covers the following key topics:

  • The Function and Value of Price
  • Pricing Objective
  • Profit- Oriented Objectives
  • Sales Volume-Oriented Objectives
  • Types of Costs
  • Other Elements of Marketing
  • The Basic Methods of Price Determination
  • Break-Even Analysis and Target-Profit Pricing
  • Plus more

Unit 9 - Branding and Packaging

This unit covers the following key topics:

  • Branding
  • The Meaning and Importance of Branding
  • The Brand Name versus Trade Mark
  • Societal View:
  • Branding Decisions
  • Selecting a Good Brand Name
  • Packaging
  • Functions of Packaging
  • Cost Effectiveness
  • Criticisms of Packaging
  • Plus more

Unit 10 - Channels of Distribution

This unit covers the following key topics:

  • Functions of Channels of Distribution
  • Factors Influencing the Choice of Channel
  • Market Considerations
  • Plus more

Unit 11 - Promotion Mix

This unit covers the following key topics:

  • The Meaning and Importance of Promotion
  • The Communication Process
  • Steps in the Communication Process
  • Identifying the Target Audience
  • The Concept of Promotion Mix
  • Factors which Affect the Promotion Mix
  • Marketing Channel and Promotion Strategy
  • Plus more

Unit 12 - Personal Selling and Sales Promotion

This unit covers the following key topics:

  • What is Personal Selling
  • How Personal Selling Differs from Sales Promotion
  • The Importance of Personal Selling
  • Selling Theories
  • The AIDA Theory
  • The Personal Selling Process
  • Types of Personal Selling
  • Limitations of Sales Promotion
  • Major Sales Promotion Tools
  • Plus more

Unit 13 - Advertising and Publicity

This unit covers the following key topics:

  • What is Advertising
  • The Objectives of Advertising
  • Communication Objectives of Advertising:
  • The Benefits of Advertising
  • What is Publicity
  • Advertising Media Decisions
  • Plus more

Business Marketing Diploma Course Benefits:

  • Full Tutor Support
  • Self paced, no fixed schedules
  • Available to students anywhere in the world
  • 24/7 Access to the LMS ( Learning Management System )
  • Easy to understand quality e-learning study materials.

Business Marketing Diploma Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

  • Online course materials
  • Question papers
  • Additional Supporting Material
  • Useful Links

Business Marketing Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on this course you are assigned a personal expert tutor, to guide and encourage you throughout your studies with the College. Your tutor is your personal learning coach. He or she will be available throughout your distance learning course to give you help with specific issues, and help you through difficult topics. He or she will also provide you with detailed feedback on your distance learning assignments. Your tutor will keep in touch with you on a regular basis throughout your distance learning course to check on your progress and give you encouragement and advice.

You will also have access to our team of friendly Student Advisers who ensure that your distance learning course runs smoothly and are always ready to answer any questions or concerns you might have.

You may also choose to become a freelance marketing consultant or set up your own consultancy.


You will be continually assessed throughout the course. Assessment will vary through question papers and projects. You will complete 10 modules on this course. After each lesson you will be required to complete a question paper, which you can either submit online or can send by post to your tutor. It is recommended that you submit it online as you receive your results more quickly in this way.


Business Marketing Level 4 Diploma

  • A strong working knowledge of the English language
  • Aged at least 16-years
  • Access to a reliable computer and Internet connection

Endorsed Certificate of Achievement

At the end of the course, learner can claim an endorsed certificate by paying £95 accreditation fee.There are £9 postal charges for the UK students and £15 for the non UK students.

Certificate of Completion from BOLC

Certificate of Completion from BOLC (soft copy) can be claimed for £10. If you need hard copy of this certificate you will pay £25 + postal charges (£9 for UK students, £15 for outside UK)

Career path

Business Marketing Level 4 Diploma

You could be employed by a Business Marketing Diploma agency or consultancy, or you could work for an in-house marketing department in all kinds of businesses or public sector organisations.

Questions and answers

Currently there are no Q&As for this course.Be the first to ask a question.

Rating and reviews

There haven't been any reviews for this course yet.

Leave a review