Business Marketing : Marketing

Business Marketing

Diploma in Marketing QLS Level 4. Additional Business Marketing CPD Accredited Certificate with 130 CPD points available with no extra study. The course comes with easy to understand e-learning study materials.

Business Marketing Diploma Level-4 Endorsed Certificate of achievement. The Business Marketing Diploma has been designed to help you expand your knowledge and skills in the Marketing Diploma course diploma of products/ services for the customer, industrial and service sector. Marketing course Level 4 is a comprehensive programme designed to give students a competitive edge in this exciting field.

You will gain an insight into the latest marketing trends and techniques, and will develop marketing skills that will help you for your exceptional career in the field.

This self-paced programme is available 24/7 providing you with the flexibility to train at the pace, location and time of your choosing. Certificate of achievement can be claimed on course completion. College registration, tutor support, course materials and additional supporting material are all included in the course fee.

Quality Licence Scheme

This course is endorsed by the Quality Licence Scheme. The Quality Licence Scheme, endorses high-quality, non-regulated provision and training programmes.

Business Marketing

Business Marketing Course Benefits

• Full Tutor Support
• Self Paced, No Fixed Schedules
• Available to Students anywhere in the World

Business Marketing Diploma Course Syllabus

This course consists of following units:

Unit 1 - Introduction to Marketing

This unit covers the following topics:

• Marketing Concept
• Production Concept
• The Marketing Mix
• The Difference Between Selling and Marketing
• Importance of Marketing

Unit 2 - Marketing Environment

This unit covers the following topics:

• The External Environment
• Situation Analysis
• The Micro-Environment
• Demographic Factors
• Economic Factors
• Socio-Cultural Factors
• Ecological and Geographical Factors
• The Internal Environment

Unit 3 - Markets and Market Segmentations

This unit covers the following topics:

• Consumer Markets
• Organisational Markets
• The Main Features of Organisational Markets
• Requirements for Segmenting a Market
• Bases of Segmenting Organisational Markets
• Types of Buying Situations

Unit 4 - Consumer Behaviour

This unit covers the following topics:

• Meaning of Consumer Behaviour
• Importance of Understanding Consumer Behaviour
• Types of Consumers
• Factors Influencing Consumer Behaviour
• Demographic Factors and Life-Cycle Stage
• Cultural Factors
• Consumer Buying Process

Unit 5 - Market Research

This unit covers the following key topics:

• The Research Process
• Approaching Respondents
• Interview Technique
• Quantitative Data Analysis

Unit 6 - Marketing Planning

This unit covers the following key topics:

• The Marketing Planning Process
• The Marketing Audit
• Corporate Objectives
• Promotional Strategies
• Monitoring and Evaluating Marketing Performance
• Feedback Systems

Unit 7 - Product Development and Product Lifecycle

This unit covers the following key topics:

• Value of Product Innovation
• New Product Development
• Generating an Idea
• Idea Vetting
• Product Development and Marketing Strategy Development
• Market Testing
• Reasons for Product Failure
• Product Life Cycle (PLC)
• The Maturity Stage

Unit 8 -Product Pricing Strategies

This unit covers the following key topics:

• The Function and Value of Price
• Pricing Objective
• Profit- Oriented Objectives
• Sales Volume- Oriented Objectives
• Factors Affecting Price Determination
• The Product’s Value to the Buyer:
• Types of Costs
• The Basic Methods of Price Determination
• The Going Rate Pricing

Unit 9 - Branding and Packaging

This unit covers the following key topics:

• The Meaning and Importance of Branding
• Advantages and Disadvantages
• Branding Decisions
• Selecting a Good Brand Name
• Packaging
• Functions of Packaging
• Criticism of Packaging
• Legal Dimensions

Unit 10 - Channels of Distribution

This unit covers the following key topics:

• What is Distribution?
• The Channels of Distribution
• Market Distribution in the Supply Chain
• Marketing Functions
• Market Distribution Strategy Development
• Market Distribution Channel Design Process
• Channel Relationships
• Pricing Fundamentals

Unit 11 - Promotion Mix

This unit covers the following key topics:

• Meaning and Importance of Promotion
• The Communication Process
• Concept of Promotion Mix
• Factors Affecting the Promotion Mix

Unit 12 - Personal Selling and Sales Promotion

This unit covers the following key topics:

• What is Personal Selling?
• Importance of Personal Selling
• Selling Theories
• The Personal Selling Process
• Qualities of a Good Salesperson
• Sales Promotion

Unit 13 - Advertising and Publicity

This unit covers the following key topics:

• Getting the Word Out
• Take-Away Planning

Business Marketing Diploma Course Benefits:

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials

Business Marketing Diploma Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

• Online course materials
• Question papers
• Additional Supporting Material
• Useful Links

Business Marketing Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on this course you are assigned a personal expert tutor, to guide and encourage you throughout your studies with the College. Your tutor is your personal learning coach. He or she will be available throughout your distance learning course to give you help with specific issues, and help you through difficult topics. He or she will also provide you with detailed feedback on your distance learning assignments. Your tutor will keep in touch with you on a regular basis throughout your distance learning course to check on your progress and give you encouragement and advice.

You will also have access to our team of friendly Student Advisers who ensure that your distance learning course runs smoothly and are always ready to answer any questions or concerns you might have.

You may also choose to become a freelance marketing consultant or set up your own consultancy.

Assessment

You will be continually assessed throughout the course. Assessment will vary through question papers and projects. You will complete 10 modules on this course. After each lesson you will be required to complete a question paper, which you can either submit online or can send by post to your tutor. It is recommended that you submit it online as you receive your results more quickly in this way.

Business Marketing

While millions of people worldwide may be hooked on social media, comparatively few truly understand it’s limitless power and lucrative potential. This exclusive Business Marketing has been designed for anyone looking to join the latter group. Whether interested in joining a marketing team, boosting the performance of your own business or perhaps even starting your own digital consultancy from scratch, this Digital Marketing outstanding distance learning programme is not to be missed. With no prior knowledge or experience required, you have every opportunity to become the next social media marketing powerhouse!

All courses here at CPD are open to candidates on a global basis, with no time restrictions or deadlines to worry about. Study Digital Marketing Advanced Course in your own time and at your own pace for a endorsed certificate that could transform your career prospects for life. All course materials, assignments and assessments are included as standard – the price you see is the price you pay.

All you need is a computer with an Internet connection and the drive to succeed – CPD takes care of the rest!

Business Marketing

No particular entry requirement.

Option 1

Marketing Diploma QLS Level 4 endorsed by Quality Licence Scheme

Certificate Fee: £95 + postal charges

Option 2

Marketing Diploma issued by CPD

PDF Certificate - FREE

Hard copy - £25 + postal charges

Option 3

CPD Accredited Certificate

(PDF format)=£30

(Hard copy)=£85 + postal charges

*Postage Charges: National £9, International £15

Business Marketing

Upon successful completion of our Business Marketing, candidates will have the opportunity to begin establishing and running their own online consultancies and marketing agencies.

Currently there are no Q&As for this course. Be the first to ask a question.