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Business Marketing - Course

Diploma QLS Level 5 | *FREE PDF Certificate* Tutor Support & Exam | 130 CPD Credits | Free Internet Marketing Course

Staff Training Solutions


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£10 inc VAT (was £760)
Offer ends 21 June 2021
Study method
Online, self-paced
450 hours
No formal qualification
130 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

18 students purchased this course

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Business Marketing - Course

Certificate of achievement in Business Marketing QLS Level 5. Additional CPD Accredited Business Marketing Certificate with 130 CPD points available with no extra study. This Business Marketing course comes with easy to understand e-learning study materials.

Business Marketing Level 5. Take the first step towards becoming the next leading marketing guru, with our exclusive Marketing. Discover what it takes to succeed in this competitive yet incredibly enjoyable specialist field. Capitalise on your creativity and work towards a rewarding marketing career, with this advanced Marketing from Staff Training Solutions!

Business Marketing

Businesses worldwide rely on effective and efficient marketing strategies to remain viable. With such enormous competition spanning all sectors, the effectiveness of any brand’s marketing strategy will ultimately determine its success. Consequently, qualified and capable marketing managers who know exactly how to deliver the right message represent invaluable business assets. Marketing plays a key role in determining which businesses gain a competitive edge, along with which brands struggle to survive. As a marketing expert, it’s your job to present the company’s products and services in a way that’s irresistible to its target audience.

Business Marketing

Get it right and you could be looking at the most incredibly lucrative and satisfying marketing career for life!

If interested in joining the contemporary marketing sector, our exclusive Marketing represents a great starting point. Find out what powerful and influential marketing is all about, develop the skills and knowledge it takes to succeed in marketing and build the confidence to take your career to the highest possible level. Join a marketing firm, work within the marketing department of an established business or build your own marketing agency from the ground up.

Business Marketing

Whatever it takes to breathe life into your marketing career aspirations, you can count on Staff Training Solutions to make it!

Learning Objectives

Our highest-level Business Marketing has been designed to lay the strongest possible foundation, upon which to build an extraordinary marketing career. The primary objective of the course is to familiarise candidates with the mechanics of contemporary marketing, the responsibilities of marketing professionals and how to step confidently into a marketing role for the first time. Suitable for existing and prospective marketers alike, the course introduces every essential aspect of the marketing profession in a structured and digestible manner.

A series of 13 modules gradually guide candidates through the planning, implementation, monitoring and optimisation of professional-quality marketing campaigns. Course content includes a breakdown and examination of the marketing mix, an introduction to audience research and market analysis, an overview of the product life cycle, how branding and packaging can affect marketing effectiveness, how advertising differs from marketing and various other key concepts.

Candidates who successfully complete our advanced Business Marketing take away countless new skills and competencies, which include:

  • Business Marketing - A comprehensive understanding of the role and value of marketing
  • Business Marketing - The responsibilities and daily duties of the professional marketer
  • Business Marketing - Advanced audience research and market analysis skills
  • Business Marketing - How to create effective and influential marketing messages
  • Business Marketing - The mechanics and value of strategic market segmentation
  • Business Marketing - Identification of audience behaviours and trends
  • Business Marketing - The ability to plan and execute high-quality marketing strategies
  • Business Marketing - An understanding of the difference between marketing and advertising
  • Business Marketing - Significantly improved personal selling skills
  • Business Marketing - The opportunity to pursue a marketing career at an advanced level

Quality Licence Scheme

This Business Marketing course is endorsed by the Quality Licence Scheme. The Quality Licence Scheme, endorses high-quality, non-regulated provision and training programmes.



130 CPD hours / points
Accredited by The CPD Standards Office

Course media


Business Marketing

Business Marketing - Course Benefits

Study with Staff Training Solutions for an advanced Business Marketing and gain access to a series of exclusive benefits, which include:

  1. Business Marketing - An insightful, comprehensive introduction to contemporary marketing, delivered by leading academics and industry veterans.
  2. Business Marketing - Freedom from deadlines and time restrictions, allowing every candidate to study at their own pace and create their own study schedule.
  3. Business Marketing - Comprehensive access to our dynamic online learning platform from anywhere in the world with no geographical restrictions.
  4. Business Marketing - The committed support of your own personally-assigned tutor, alongside the wider STS student support team.
  5. Business Marketing - Provision of all learning resources, study materials and digital textbooks required to successfully complete the course.

Business Marketing - Course Outline

The content of this high-level Business Marketing is distributed over 13 concise units, which conclude with an assessment to be completed online. You’lll be provided with full support from your personally-assigned tutor along the way, along with the rest of the STS student support team whenever you need us.

Business Marketing - Unit 1 - What is a Marketing Environment?

This Business Marketing unit covers the following topics:

  • Business Marketing - The External Environment
  • Business Marketing - Situation Analysis
  • Business Marketing - The Micro-Environment
  • Business Marketing - Demographic Factors
  • Business Marketing - Economic Factors
  • Business Marketing - Socio-Cultural Factors
  • Business Marketing - Ecological and Geographical Factors
  • Business Marketing - The Internal Environment
  • Business Marketing - Plus more

Business Marketing - Unit 2 - Consumer Behaviour

This Business Marketing unit covers the following topics:

  • Business Marketing - Meaning of Consumer Behaviour
  • Business Marketing - Importance of Understanding Consumer Behaviour
  • Business Marketing - Types of Consumers
  • Business Marketing - Factors Influencing Consumer Behaviour
  • Business Marketing - Demographic Factors and Life-Cycle Stage
  • Business Marketing - Cultural Factors
  • Business Marketing - Consumer Buying Process
  • Business Marketing - Plus more

Business Marketing - Unit 3 - Market Research

This Business Marketing unit covers the following topics:

  • Business Marketing - The Research Process
  • Business Marketing - Approaching Respondents
  • Business Marketing - Interview Technique
  • Business Marketing - Quantitative Data Analysis
  • Business Marketing - Plus more

Business Marketing - Unit 4 - Marketing Planning

This Business Marketing unit covers the following topics:

  • Business Marketing - The Marketing Planning Process
  • Business Marketing - The Marketing Audit
  • Business Marketing - Corporate Objectives
  • Business Marketing - Promotional Strategies
  • Business Marketing - Monitoring and Evaluating Marketing Performance
  • Business Marketing - Feedback Systems
  • Business Marketing - Plus more

Business Marketing - Module 5 - Story Marketing for Small Business

This Business Marketing unit covers the following topics:

  • Business Marketing - Story Marketing Toolkit
  • Business Marketing - Storytelling Essentials
  • Business Marketing - Ingredients of a Good Story
  • Business Marketing - Setting Goals
  • Business Marketing - Positive vs. Negative.
  • Business Marketing - Connecting with Customers
  • Business Marketing - Connecting with Customers
  • Business Marketing - Understanding Your Customers
  • Business Marketing - Refining Your Brand
  • Business Marketing - Refining Your Brand
  • Business Marketing - Understanding Your Company
  • Business Marketing - Inventory of Key company Facts
  • Business Marketing - Strengthening Your Brand
  • Business Marketing - Building Your Story
  • Business Marketing - Plan for Success
  • Business Marketing - Your Story Board
  • Business Marketing - Writing Your Story
  • Business Marketing - Polishing Your Story
  • Business Marketing - Plus More

Business Marketing - Unit 6 - Promoting a Marketing Webinar

This Business Marketing unit covers the following topics:

  • Business Marketing - The Webinar
  • Business Marketing - What is a Webinar? Why Use Webinars?
  • Business Marketing - Webinar Marketing Objectives.
  • Business Marketing - Marketing Webinars
  • Business Marketing - The Nine-Step Ideal Participant Profile Process
  • Business Marketing - What is a Lead Magnet?.
  • Business Marketing - Creating a Lead Magnet.
  • Business Marketing - What is Your Promotion Strategy?.
  • Business Marketing - Webinar Marketing Calendar
  • Business Marketing - Creating a Landing Page
  • Business Marketing - Plus More

Business Marketing - Unit 7 - Understanding Creativity & Innovation

This Business Marketing unit covers the following topics:

  • Business Marketing - Creativity and Innovation
  • Business Marketing - Individual Creativity
  • Business Marketing - Developing the Right Environment for Creativity
  • Business Marketing - Tips for Building Your Own Creative Environment

Business Marketing - Unit 8 - Building Relationships and Getting the Sale

This Business Marketing unit covers the following topics:

  • Business Marketing - Customer Focused Selling
  • Business Marketing - Communication Skills for Relationship Selling
  • Business Marketing - Plus more

Business Marketing - Unit 9 - Creating a Powerful Sales Presentation

This Business Marketing unit covers the following topics:

  • Business Marketing - Key Elements of Business Proposals
  • Business Marketing - Preparing for a Presentation
  • Business Marketing - Plus more

Unit 10 - Tactics for Overcoming Sales Objections

This Business Marketing unit covers the following topics:

  • Business Marketing - Observation Skills
  • Business Marketing - Handling Customer Complaints
  • Business Marketing - Overcoming Objections
  • Business Marketing - What are Objections?
  • Business Marketing - Handling Objections
  • Business Marketing - Universal Strategies
  • Business Marketing - Specific Strategies
  • Business Marketing - Pricing Issues
  • Business Marketing - How Can Teamwork Help Me?
  • Business Marketing - Buying Signals
  • Business Marketing - Closing the Sale

Business Marketing - Unit 11 - Understanding body language to make more sales

This Business Marketing unit covers the following topics:

  • Business Marketing - Understanding Body Language
  • Business Marketing - Understanding Facial Expressions
  • Business Marketing - Creating Relationships
  • Business Marketing - Voice Characteristics
  • Business Marketing - Monitoring Your Posture
  • Business Marketing - Dressing Up
  • Business Marketing - Shaking Hands

Business Marketing - Unit 12 - Using Social Media for Marketing

This Business Marketing unit covers the following topics:

  • Business Marketing - What is Social Media?
  • Business Marketing - Developing a Social Media Plan
  • Business Marketing - Building Your Social Media Team
  • Business Marketing - Using Social Media for Marketing Plans

Business Marketing - Unit 13 - Brand Building Through Social Media

This Business Marketing unit covers the following topics:

  • Business Marketing - An Introduction to Brand Building through Social Media
  • Business Marketing - Creating Brand-Focused Messages
  • Business Marketing - Plus more

Who is this course for?

Business Marketing

We’ve designed this Business Marketing to appeal to existing and prospective marketing professionals alike. Those already working in a marketing capacity could find this course useful in pursuit of promotions to higher-level positions. Likewise, anyone interested in securing their first marketing role could find targeted studies invaluable. From entrepreneurs to small business owners to marketing managers at all levels, studying the intricacies of contemporary marketing comes highly recommended.

Business Marketing

Staff Training Solutions offers a comprehensive range of dynamic distance learning programs for ambitious candidates and professionals worldwide. We go the extra mile to ensure our marketing courses are as flexible and accessible as possible, with no deadlines or time restrictions to worry about. Enrolment is open 365 days a year and with no geographic restrictions, you’re free to study from anywhere in the world at a pace that suits you.

Business Marketing

Capitalise on the committed support of the STS student support team and take that first important step to the rewarding marketing career you know you’re capable of!


Business Marketing

No particular entry requirement.

Option 1

Business Marketing Diploma QLS Level 5 endorsed by Quality Licence Scheme

Certificate Fee: £120 + postal charges

Option 2

Business Marketing Diploma Diploma issued by STS

PDF Certificate - FREE

Hard copy - £25 + postal charges

Option 3

CPD Accredited Certificate

(PDF format)=£30

(Hard copy)=£95 + postal charges

*Postage Charges: National £9, International £15

Career path

Business Marketing

Candidates who successfully complete this advanced Business Marketing may choose to pursue a variety of positions within the industry. Consider establishing your own marketing agency from scratch, explore a range of popular marketing job titles including:

  • Market Research Assistant
  • Marketing Assistant
  • Marketing Associate
  • Marketing Consultant
  • Marketing Coordinator

Questions and answers

No questions or answers found containing ''.

Lorrily asked:

On average, how long would this course take if you work full time?


Dear Lorrily, All our courses are fully flexible for maximum convenience. You can complete our Business Marketing course in around 3 to 12 months’ time. It all depends on your existing knowledge and how much time you invest in your studies. There are no specific time restrictions or deadlines – you’re in complete control.

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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.