Business Development
Business Development - Learning Outcomes
On successful completion of this Business Development Course the learners should be able to;
- Explain a general overview of business Development in a contemporary setting,
- Discuss the duties and responsibilities of a project manager.
- Investigate the organisational structures along with different business types and small business creation.
- Explore the effective and efficient management of business operations,
- Investigate functions, objectives and advantages of strategic performance management.
Course syllabus:
The business course online is divided into eight modules:
Unit 1 - Introduction to Business Development
This unit covers the following key topics:
- What is Our Business?
- The Owner’s Role
- Keeping Things Moving
- Designing Your Organizational Structure
- Leveraging Structure
- Who is in Charge
- Plus more
Unit 2 - Developing a Business Plan
This unit covers the following key topics:
- Creating a Business Plan
- Why a Business Plan?
- The One-Page Plan
- The Formal Plan
- Checklist for Setting Up Your Business
- Developing Your Business Structure
- Designing Your Contact Information
- Creating Promotional Materials
- Plus more
Unit 3 - Developing a Product Idea
This unit covers the following key topics:
- Building on Your Business Idea
- Identifying Your Target Market and Customers
- Developing Your Value Proposition
- Creating Financial Projections
- Plus more
Unit 4 - Product Development and Product Life Cycle
This unit covers the following key topics:
- Value of Product Innovation
- New Product Development
- Generating an Idea
- Idea Vetting
- Concept Development and Testing
- Business Analysis
- Plus more
Unit 5 - Product Pricing Strategies
This unit covers the following key topics:
- The Function and Value of Price
- Pricing Objective
- Profit- Oriented Objectives
- Sales Volume- Oriented Objectives
- Factors Affecting Price Determination
- The Product’s Value to the Buyer
- Types of Costs
- Plus more
Unit 6 - Branding and Packaging
This unit covers the following key topics:
- Branding
- The Meaning and Importance of Branding
- The Brand Name versus Trade Mark
- Selecting a Good Brand Name
- Packaging
- Packaging Industry
- Functions of Packaging
- Legal Dimensions
- Plus more
Unit 7 - Channels of Distribution
This unit covers the following key topics:
- What is a Channel of Distribution?
- Functions of Channels of Distribution
- Channels of Distribution Used
- Channels of Distribution Used for Consumer Goods
- Factors Influencing the Choice of Channel
- Product Considerations
- Plus more
Unit 8 - Marketing your Product
This unit covers the following key topics:
- Introduction to Marketing
- Consumer and Market Analysis
- Analyzing the Competition and Yourself
- Creating a Marketing Plan
- Leveraging Social Media
- Selling Your Product
- Plus more
Marketing your Product
Course Benefits:
- Full Tutor Support
- Self paced, no fixed schedules
- Available to students anywhere in the world
- 24/7 Access to the LMS ( Learning Management System )
- Easy to understand quality e-learning study materials
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
- Online course materials
- Question papers
- Additional Supporting Material
- Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with BOLC you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.
