Business Development & Sales Mastery For B2B Businesses

Accredited by CPD & IAP |Free Exam and E-Certificate Included |Free Career Support Service



£119 inc VAT
Or £39.67/mo. for 3 months... Read more
Study method
Online, self-paced
6 Hours
Access to content
365 Days
No formal qualification
5 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Certificate of completion available to purchase separately
  • TOTUM card is available to purchase separately What's this?

3 students purchased this course


Business Development & Sales Mastery For B2B Businesses

Claim mastery in B2B sales and business development by enrolling in this training course in Business Development & Sales Mastery for B2B Businesses. It is imperative on businesses to take on effective business development and sales strategies to drive their business towards the long run. Therefore, Study 365 understood the importance of these two aspects and brought down this course to help you establish a successful career in business development, sales, marketing or related. With a special focus on B2B businesses, this course will act as the perfect guide in getting you familiarised with the areas of business development and sales.

First off, this course will enlighten you on the role of business development and sales in a business, irrespective of its nature. You will then get access to learning materials that will show you how to prepare a business development plan and a lead generation strategy.

The top business development strategies will then be discussed throughout this course to help you implement them appropriately in your development or sales plan. The course curriculum has also broken down the sales process to make it easier for you to understand, and all of its stages will be thoroughly explored through this comprehensive course.


5 CPD hours / points
Accredited by The CPD Certification Service

Course media



1: Business Development Mastery Introduction
1.1 Business Development Mastery Course Introduction
1.2 The 4 Pillars of This Course

2: Business Development Foundations
2.1 What exactly is Business Development?
2.2 How to Create Your Business Development Plan
2.3 The Top Business Development Strategies
2.4 5 Stages of Market Sophistication
2.5 Understanding Organizational Hierarchy
2.6 Defining Your Ideal Customer
2.7 The Sales Process Overview
2.8 Differences between Goals, Objectives and Outcomes
2.9 How To Properly Set Goals

3: Creating Your Lead Generation Strategy
3.1 Cold Email Lead Generation System
3.2 How to Find Companies to Email
3.3 Where to Find Bulk Company Email Lists
3.4 How to Hire Email List Providers on Upwork
3.5 How to Find Leads on LinkedIn
3.6 How to Find Anyone’s Email
3.7 How Setup Your CRM for Lead Tracking
3.8 How to Write Emails That Convert
3.9 Cold Email Personalization Strategies
3.10 Email Guidelines to Follow
3.11 Best Questions to Ask With Emails
3.12 Good Prospect vs Bad Prospect
3.13 Best Email Responses
3.14 Cold Email Templates That Generate Results
3.15 How to Create a Business Email
3.16 Email Automation Walkthrough
3.17 How to Schedule Calendar Appointments
3.18 Booking Software Walkthrough
3.19 Secret Automated Email Follow Up Tool

4: The Ultimate Sales Framework BIZ DEV
4.1 The 4 Stages of a Sale
4.2 The 9 Truths of Selling
4.3 SPIN – The 4 Step Sales System
4.4 The 4 Step Sales System Questions
4.5 The 2 Types of Objections
4.6 The Secret Weapon for Objections
4.7 2 Ways to Easily Overcome Objections
4.8 Discovery Call Sales Script Walkthrough
4.9 Sales Presentation Slides Walkthrough

5: The Art and Science of Cold Calling
5.1 The Psychology of Cold Calling
5.2 4 Step Cold Calling System
5.3 Understanding the Meaning of Value
5.4 How to Create Your USP
5.5 How to Never Get Rejected
5.6 How to Effectively Work With Gatekeepers

6: Creating Your Direct Mail Strategy
6.1 The 4 Step Direct Mail Strategy
6.2 Where to Get Direct Mail Packages

Access Duration

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course. The content will be accessible to you 24/7. The course is self-paced and you can complete it in stages, revisiting the lectures at any time.

Method of assessment

  • At the end of this program, learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically, so you will receive an instant grade and know whether you have passed the course.
  • Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.


Those who successfully complete the exam will be awarded the Certificate in Business Development & Sales Mastery for B2B Businesses

Who is this course for?

  • General managers
  • Business development managers and executives
  • Marketing professionals
  • Business owners
  • Entrepreneurs
  • Business students


  • You must be 16 years of age or more
  • You should have a basic understanding of numeracy, English language and ICT

Career path

On completing this course, you will be eligible enough to hold employments in a range of industries. Below given are some of the jobs this certificate will help you land, along with the average UK salary per annum,

  • Business development manager – £34,521 per annum
  • Sales and marketing manager – £31,834 per annum
  • Marketing executive – £26,002 per annum
  • General manager – £39,008 per annum

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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


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