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Business development: Modernisation of Business Development through Persuasion strategies
BHS Solutions Ltd

Online business development course with study materials, tutor support, and certificate

Summary

Price
£500 inc VAT
Or £55.56/mo. for 9 months...
Study method
Online + live classes
Duration
20 hours · Part-time
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

Add to basket or enquire

Overview

Are you looking to develop your business to match modern times and shift from selling agenda to buying agenda in your business development activities?

Do you need to understand how to better psychologically connect with prospects through persuasion strategies in your sales and business development?

Do you need to increase your win rate in the bids/tenders you participate?

If your answers to above questions are 'yes', this course definitely helps you a lot.

What you will learn:

  1. To achieve higher sales success through optimizing the value dimensions of your value proposition.
  2. To increase your bid success rate through using persuasive structures or win themes in your proposals and consequently standing out from the crowd.
  3. To better communicate with different types of prospects to psychologically connect with them.
  4. To stand out from the crowd through minimizing prospect’s risk factors and maximizing the value of your value proposition.
  5. to understand modern business development in the digital era and B2B sales to help you in your career development.

How you will benefit from this workshop:

  1. You will gain key insights into how to psychologically connect with your prospects through creating a main message in your presentations.
  2. We help you modernize your sales management through shifting from selling agenda to buying agenda.
  3. You will learn how to win more tenders by shifting from a traditional organization to a value-based organization.
  4. You will learn how to address the scarcity of prospects and how to resolve stagnation in your sales funnel.

Certificates

Description

Workshop outlines:

1st session:

  1. How you can use ‘Persuasion strategies’ in your proposals to increase your win rate in the bids/tenders you participate.
  2. Persuasive structures that can help you win more work.
  3. How to win more tenders by shifting from a traditional organization to a value-based organisation
  4. CV management in value-based & customer-focused organisations

2nd session:

  1. How to care for your sales Funnel/pipeline,
  2. How to resolve stagnation in your sales pipeline.
  3. Effective direct marketing through finding reasons to regularly contact prospects.
  4. How to address the scarcity of prospects

3rd session:

  1. How to modernize your sales through shifting from Selling agenda to Buying agenda
  2. How to create irresistible attraction for your brand through ‘Dramatic demonstration’

4th session:

  1. How to psychologically connect with your prospects through creating a main message in your presentations
  2. Sales success through optimizing the value dimensions of your value proposition.

5th session:

  1. How to close the deals more effectively through engaging emotionally with the prospects by using Compelling Stories in presentations
  2. How to better communicate with different type of prospects including B2B sales.

6th session:

  1. How to create effective presentations through shifting from ‘informative strategy’ to ‘Persuasive strategy’ in your presentations
  2. How to minimize prospect’s risk factors through “Continuum of certainty”

Materials:

Electronic copies of slides in the form of PDF workbook. A certificate will be provided at the end of the course.

Duration:

Online: Six Online sessions, each session will be three hours with a 15-minute break. the dates and times will be agreed with the students once they have purchased the course.

Classroom: 3-day course

Location:

Online: Zoom platform

Classroom: Client’s offices in the UK.

About the workshop?

The workshop is planned in three levels from introducing the concept to advanced issues. The workshop instructor will be Kambiz Bidad, former business manager of Lloyds Register. He has planned and run more than 50 workshops on perception management and strategy articulation areas.

Who is this course for?

Who can participate:

  1. Individuals who are actively seeking to strengthen their sales and marketing skills,
  2. Business owners and company directors who want to modernize their sales through promoting their sales & marketing messages,
  3. Managers or executives who want to avoid feast/famine in their sales pipeline.

Requirements

A general knowledge about sales, marketing, and business development.

Career path

Understanding tools and techniques of 'modern business development' help you significantly IMPROVE your career development.

Questions and answers

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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