Branding : Building a Corporate Brand
Branding : Building a Corporate Brand | 10 CPD Point/Credits | CPD Accredited
CPD Courses
Summary
- Exam(s) / assessment(s) is included in price
- Tutor is available to students
Overview
Business Building a Corporate Brand
Corporate brand-building is an art and the science of developing awareness, constancy, priority and the value for companies to promote the brands which they manage and market.
The brand is a promise to those whom you serve – an assurance of consistently doing or present something in a way that the customers expect. A brand represents a corporation, its performance, the reasons behind those performances and the prospective customers of the corporation. The brand is a pledge to your customer and it symbolizes what consumers expect your corporation to deliver.
The unit introduces various elements of building a corporate brand; it also describes the useful strategies for developing a slogan for a brand and illustrates the different types of visual identities.
This unit aims to define marketing and marketing process including a look at SWOT analysis and sales cycle. On the completion of this unit, learners will be capable of understanding the marketing plan based on the P’s of marketing and various strategies for selling a product.
CPD
Course media
Description
Business Building a Corporate Brand
Objectives
After the completion of this course learners will be able to:
- How to describe the essential elements of marketing, sales, and their company brand
Program Content
Lesson(s)
Introduction to Building a Corporate Brand
Topics
- Developing a Slogan
- Types of Visual Identities
- Marketing Your Product
- Introduction to Marketing
- Marketing Process
- SWOT Analysis
- Marketing plan based on the P’s of marketing
- Selling Your Product
- The Sales Cycle
Course Benefits
- Full Tutor Support
- Self paced, no fixed schedules
- Available to students anywhere in the world
- 24/7 Access to the LMS ( Learning Management System )
- Easy to understand quality e-learning study materials
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
- Online course materials
- Question papers
- Additional Supporting Material
- Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with CPD Courses you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress
Who is this course for?
• Business owners, managers, entrepreneurs,
• People seeking to expand their career opportunities
• Existing employees looking to develop their CPD
• Office workers at all levels
• Team Leaders and supervisors
• Entrepreneurs planning to start their own business
Requirements
This is a standalone course and assumes no prior knowledge.
*Note: This CPD Unit is offered on special discounted price on REED only and does not include awarding body accreditation charges. At the end of the unit, learner can claim CPD Accredited certificate by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.