BSc (Hons) Digital Marketing
The University of Law Business School
Summary
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End date: 26/05/2023
Additional info: Full-time
Dessauer Str. 3-5
10963 Berlin
Germany
GU31HA
End date: 26/05/2023
Additional info: Full-time
133 Great Hampton Street
BIRMINGHAM
B186AQ
End date: 26/05/2023
Additional info: Full-time
15-16 Park Row
LEEDS
LS15HD
End date: 26/05/2023
Additional info: Full-time
14 Store Street
London
WC1E7DE
Overview
This course is aimed at those interested in the field of digital marketing and also looking to develop an understanding of the key aspects of business and management. Students will develop an appreciation of technological advancements and digitisation in the business world. You’ll learn about digital marketing techniques and concepts that will enable you to develop effective digital marketing strategies using digital and social media platforms.
In addition to the knowledge you’ll gain, you’ll also develop the skills employers are looking for including research, presentation, critical analysis, problem solving, team building and entrepreneurship.
After graduating you’ll be well equipped to launch your digital marketing career. If you would like to further your studies after graduating, you could consider the following postgraduate options: MSc Digital Marketing, MSc International Marketing, MSc Digital Sales and Management, MBA or Chartered Management Institute’s postgraduate qualifications.
We’re the first and only UK university to offer our existing and future Business School students the opportunity to undertake a business Master’s course on successful completion of their undergraduate degree at no additional cost.
Qualification
Description
YEAR ONE
- Essentials of Management
- Financial Accounting
- Principles of Marketing
- Introduction to Digital Marketing
- Digital Ethics
- The Digital Enterprise
YEAR TWO
COMPULSORY
- Digital Marketing Analytics
- Project Management
- Working in a Virtual Team
- Personal and Professional Development
ADDITIONAL (CHOOSE TWO FROM)
- Corporate Responsibility in a Global Context
- Financial Reporting
- Management Accounting for Business
- Introduction to Taxation
- Finance
- Leading Change
- Economics and Global Trade
YEAR THREE
COMPULSORY
- Sector Specific Project or Sector Internship or Dissertation
- Digital Sales Management
- Digital Marketing Strategies
- Global Leadership
Who is this course for?
This course is aimed at those interested in the field of digital marketing and also looking to develop an understanding of the key aspects of business and management.
Requirements
Grades BBC at A Level and Grade C or grade 4 or above in GCSE Maths and English Language (or equivalent qualifications).
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