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BSc (Hons) Digital Marketing


The University of Law Business School

Summary

Price
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Study method
Classroom
Duration
3 Years, Full-time
Qualification
Level 6 Bachelor of Science (BSc)
Higher education What's this?
Additional info
  • Tutor is available to students
  • TOTUM card is available to purchase separately What's this?

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Location & dates

Location
Start date
End date
21/09/2020
26/05/2023

End date: 26/05/2023

Additional info: Full-time

Address
GISMA Business School
Dessauer Str. 3-5
10963 Berlin
Germany
GU31HA
21/09/2020
26/05/2023

End date: 26/05/2023

Additional info: Full-time

Address
The University of Law (Birmingham)
133 Great Hampton Street
BIRMINGHAM
B186AQ
21/09/2020
26/05/2023

End date: 26/05/2023

Additional info: Full-time

Address
The Univeristy of Law (Leeds)
15-16 Park Row
LEEDS
LS15HD
21/09/2020
26/05/2023

End date: 26/05/2023

Additional info: Full-time

Address
University of Law London Bloomsbury
14 Store Street
London
WC1E7DE

Overview

This course is aimed at those interested in the field of digital marketing and also looking to develop an understanding of the key aspects of business and management. Students will develop an appreciation of technological advancements and digitisation in the business world. You’ll learn about digital marketing techniques and concepts that will enable you to develop effective digital marketing strategies using digital and social media platforms.

In addition to the knowledge you’ll gain, you’ll also develop the skills employers are looking for including research, presentation, critical analysis, problem solving, team building and entrepreneurship.

After graduating you’ll be well equipped to launch your digital marketing career. If you would like to further your studies after graduating, you could consider the following postgraduate options: MSc Digital Marketing, MSc International Marketing, MSc Digital Sales and Management, MBA or Chartered Management Institute’s postgraduate qualifications.

We’re the first and only UK university to offer our existing and future Business School students the opportunity to undertake a business Master’s course on successful completion of their undergraduate degree at no additional cost.

Qualification

Level 6 Bachelor of Science (BSc)

Description

YEAR ONE

- Essentials of Management
- Financial Accounting
- Principles of Marketing
- Introduction to Digital Marketing
- Digital Ethics
- The Digital Enterprise

YEAR TWO

COMPULSORY

- Digital Marketing Analytics

- Project Management

- Working in a Virtual Team

- Personal and Professional Development

ADDITIONAL (CHOOSE TWO FROM)
- Corporate Responsibility in a Global Context
- Financial Reporting

- Management Accounting for Business

- Introduction to Taxation

- Finance

- Leading Change

- Economics and Global Trade

YEAR THREE

COMPULSORY

- Sector Specific Project or Sector Internship or Dissertation
- Digital Sales Management
- Digital Marketing Strategies

- Global Leadership

Who is this course for?

This course is aimed at those interested in the field of digital marketing and also looking to develop an understanding of the key aspects of business and management.

Requirements

Grades BBC at A Level and Grade C or grade 4 or above in GCSE Maths and English Language (or equivalent qualifications).

Questions and answers

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