BSc (Hons) Digital Marketing (with foundation year)

This course is aimed at those interested in the field of digital marketing and also looking to develop an understanding of the key aspects of business and management. Students will develop an appreciation of technological advancements and digitisation in the business world. You’ll learn about digital marketing techniques and concepts that will enable you to develop effective digital marketing strategies using digital and social media platforms.

In addition to the knowledge you’ll gain, you’ll also develop the skills employers are looking for including research, presentation, critical analysis, problem solving, team building and entrepreneurship.

FREE MASTER'S: We are delighted to offer our existing and future Business School students the opportunity to undertake a FREE business Master's course on successful completion of their undergraduate degree. This is truly unique as we are the first and only university in the UK to offer a free Master's course based on your progression alone. It is our commitment to ensuring that we equip our students to take on the challenges of an increasingly competitive business world.

Business as Unusual Study Guarantee

We fully expect our campuses to be open for learning in September. If they’re not, or you’re unable to travel, you’ll still be able to start your programme. That’s our guarantee.

FOUNDATION YEAR

- Introduction to Finance
- Introduction to Marketing
- Introduction to Human Resource Management
- Introduction to Management
- Numeracy Skills for Business
- Academic and Report Writing

YEAR ONE

- Essentials of Management
- Financial Accounting
- Principles of Marketing
- Introduction to Digital Marketing
- Digital Ethics
- The Digital Enterprise

YEAR TWO

COMPULSORY

- Digital Marketing Analytics

- Project Management

- Working in a Virtual Team

- Personal and Professional Development

ADDITIONAL (CHOOSE TWO FROM)
- Corporate Responsibility in a Global Context
- Financial Reporting

- Management Accounting for Business

- Introduction to Taxation

- Finance

- Leading Change

- Economics and Global Trade

YEAR THREE

COMPULSORY

- Sector Specific Project or Sector Internship or Dissertation
- Digital Sales Management
- Digital Marketing Strategies

- Global Leadership

This course is aimed at those interested in the field of digital marketing and also looking to develop an understanding of the key aspects of business and management.

• 32 UCAS points form the equivalent of one A Level or 40 UCAS points from the equivalent of two A Levels
• 5 GCSEs at A-C (9 to 4) including English, and Grade D (4) or above in Maths or equivalent qualifications

For international students, we require an English language level equivalent to IELTS 5.5 or above, with a minimum of 5.5 in each component.

After graduating you’ll be well equipped to launch your digital marketing career. If you would like to further your studies after graduating, you could consider the following postgraduate options: MSc Digital Marketing, MSc International Marketing, MSc Digital Sales and Management, MBA or Chartered Management Institute’s postgraduate qualifications.