Branding Level 5 Diploma

Branding

Branding - Diploma Level 5. Diploma in Branding. CPD Accredited Branding Certificate with 110 CPD points available without extra study. This Branding course comes with easy to understand e-learning study materials.

Creating and Managing your Brand level 5.

Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. This Branding Course will get you started on the road to creating a perfect brand. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to.

This self-paced programme is available 24/7 providing you with the flexibility to train at the pace, location and time of your choosing. Certificate of achievement can be claimed on course completion. College registration, tutor support, course materials and additional supporting material are all included in the course fee.

Branding

What Will Students Learn?

• Define what a brand is and what branding is about
• Define various types of brand architecture and brand extension
• Identify your brand’s products, its features, and their values
• Write a mission, vision, and style statement for a brand
• Describe the basics of positioning a brand
• Understand the basics of creating a visual identity, including a brand name, slogan, and logo
• Help your employees live the brand by empowering them to be ambassadors and creating strong brand touch points
• Effectively plan an internal and external brand launch
• Monitor and evaluate your brand, and understand how to respond to the results

Course Syllabus

Unit 1- Importance of Personal Branding for a Business

This Branding unit covers the following topics:

• What is a Brand?
• Characteristics of a Strong Brand
• Identifying Your Products and Features
• Creating a Mission Statement
• Creating a Vision of the Future

Unit 2-Personal Branding Strategies

This Branding unit covers the following topics:

• Defining Brands and Branding
• Characteristics of a Strong Brand
• Identifying Your Products and Features
• Identifying Your Values
• Creating a Mission
• Creating a Vision of the Future

Unit 3-Positioning Your Brand

This Branding unit covers the following topics:

• Writing a Style Statement
• Developing a Brand Name and Slogan
• Creating a Visual Identity
• Understanding Touch points
• Launching Your Brand

Unit 4-Performing a SWOT Analysis

This Branding unit covers the following topics:

• Measuring Brand Health with a Balanced Scorecard
• Middleton’s Brand Matrix
• Interpreting Evaluation Results
• Understanding Brand Architecture
• Understanding Brand Extension

Unit 5-Communication Strategies for Brand Building

This Branding unit covers the following topics:

• What is Said and What is Heard
• How Do You Rate Your Listening Ability?
• Building Your Credibility
• Brand You
• Living Your Brand
• Managing Your Social Media Presence
• Having Influence
• Negotiation Techniques

Unit 6-Developing Active Listening Skills

This Branding unit covers the following topics:

• The Basics of Active Listening
• Body Language Basics
• Attitude is everything!
• The Communication Process
• Building Relationships
• Getting Over Listening Roadblocks

Unit 7-Networking Strategies

This Branding unit covers the following topics:

• Assessing Your Networking Skills
• Identifying Opportunities and Customizing Your Approach
• Creating a Positive First Impression
• Your Memorable Intro
• Starting the Conversation
• The Handshake
• Business Cards
• Handling Tough Situations
• Following Up
• Organizing Your Network
• Leveraging the Internet
• Workshop Wrap-Up

Unit 8-Dealing With Difficult People

This Branding unit covers the following topics:

• Dealing With Difficult People
• Customer Behaviour and Customer Behaviour Database
• Customer Value Analysis
• Change Unprofitable Customers into Profitable Customers
• Evaluating Your Customers’ Value, Segment by Segment
• How to Differentiate the Service Offering to Your Top Ten Per Cent

Unit 9-Presentation Skills

This Branding unit covers the following topics:

• Limitations of Telling
• Overcoming Nervousness
• Using Non-Verbal Communication
• Managing the Question and Answer Period
• Tips for Stunning Visuals
• Types of Visual Aids
• Dealing with Difficult Trainees
• Successful Trainer Response

Unit 10-Persuasion Techniques

This Branding unit covers the following topics:

• Steps in the Persuasion Process
• Giving Credit

Unit 11-Negotiation Techniques

This Branding unit covers the following topics:

• Handling Objections
• Closing the Sale
• The Changing Customer
• What the Customer Wants
• Negotiation Techniques
• Practicing Negotiation
• Phases of Negotiation
• Negotiation Made Easier
• High Impact Moments

Course Benefits:

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

• Online course materials
• Question papers
• Additional Supporting Material
• Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with CPD Courses you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

Branding

This advanced Level 5 Branding Diploma is ideally-suited to anyone looking to build a rewarding lifelong career in high-level Branding. Designed with complete flexibility and accessibility in mind, our exclusive Branding Course is perfect for newcomers and existing members of the workforce alike. From jobseekers to PR workers in pursuit of promotion to business owners and entrepreneurs looking to improve their PR skills, the teachings of this course could prove invaluable.

With CPD, candidates are free to learn in their own time and at their own pace, with absolutely no deadlines to worry about at any time. All of our courses are open to ambitious candidates on a global basis, with all course materials, assignments and assessments accessible 24/7 via our exclusive digital learning platform.
With the help of CPD, the career you’ve been dreaming of could be right at your fingertips!

Branding

There is no particular entry requirement.

Option 1

CPD Accredited Certificate (issued by CPD Standard Office)

(PDF format)=£30

(Hard copy)=£95+ postal charges

Option 2

Course Completion Certificate issued by CPD (Courses for Professional Development)

PDF Certificate - FREE

Hard copy - £25 + postal charges

*Postage Charges: National £9, International £15

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