The BPP Professional Education Group was founded over 40 years ago by Alan Brierley, Richard Price and Charles Prior in 1976 as Brierley Price Prior (BPP) to provide specialist training to accountancy students. Today, we are a global education provider delivering world-class professional apprenticeships, qualifications, degree programmes and professional development, as well as providing professional training materials which are studied in 186 countries.
We work as partners, not just providers; seeking to listen and understand your business goals and priorities so we can recommend the right solution. Our courses (and, since 2007, our university degree programmes), are designed in partnership with employers and respected professionals in the fields of actuary, accountancy, business and management, digital and technology, financial services, human resources, health and social care and law. We have also built close links with industry, professional bodies and the NHS to develop the industry’s professional development frameworks, so we understand the detail professional education and stay a step ahead.
We believe that a commitment to constant innovation will deliver our vision to be the leader in professional education. Our courses are delivered through a blend of Face-to-Face, Online and In-Classroom setting, including our award-winning virtual classrooms. We have excellent global resources and networks, which means we can provide whatever you need, anywhere in the world through our partners abroad.
Our tutors, most of whom have real-world practitioner experience, develop your people to have the practical skills and academic knowledge needed for success, to give them a competitive edge that makes them and the company they work for stand out and progress.
We work with 80% of the FTSE 100 companies and include many disciplines and sectors within our scope including financial services, public sector, health and social care, industry and commerce, law and the professions. Many UK and global law firms send their trainees exclusively to BPP University Law School and we also provide professional development for over 25,000 employees each year.
Intangible assets such as brands that are organically developed are not recognised on the balance sheet or statement of financial position. However, intangible assets - including brands - that are acquired have to be valued and recognised. This course looks at the techniques involved in the valuation of intangible assets - particularly brands - and how financial reporting has been evolving to deal with such assets and the challenges arising.
On completion of this course you will have a greater understanding of:
- the importance of brands in the valuation of companies
- the fundamentals of accounting for brands and other intangible assets covered in more detail in the course, IAS 38 - intangible assets
- the broad approaches used in the valuation of brands – cost, market comparison and income
- the generally favoured Royalty relief approach to brand valuation
- the factors typically involved in assessing relative brand strength
- implementation within the IFRS framework and issues arising
- current stance and output of regulators and standard setters
Authored by: Richard Mallett FCMA, CGMA
Richard is a fellow of CIMA. He has held senior positions at Boots, Reed Elsevier and Sainsbury's - where he was Group Treasurer and subsequently Group Financial Controller. Richard was appointed Technical Director of CIMA in 2001 with responsibility for maintaining and enhancing CIMA's authority in management accounting, financial reporting and related business areas. He completed six months of freelance consultancy with Intangible Business, the specialist brand valuation consultancy before joining BPP as a CPD presenter in 2010.
A CPD certificate of completion will be provided by BPP Professional Education Limited upon successful completion of the online course.
CPD Points: 1
CPD Duration (hours): 1
Access: 12 months from purchase date
Questions and answers
No questions or answers have been posted about this course.
Rating and reviews
There haven't been any reviews for this course yet.
Please sign in to review this course.
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.