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Brand Protection in Times of Disputes

Learn and understand how to build and protect a meaningful and healthy brand in challenging commercial times.

Chartered Institute of Arbitrators

Summary

Price
£36 inc VAT
Study method
Online
Duration
1 day · Self-paced
Access to content
Access until course completion
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
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Overview

This e-Module enables you to understand the different strategies of distinguishing between the dispute and the brand and consolidating the brand in times of disagreement.

It can be taken by anyone but will be especially useful for those businesses that rely strongly on brand and face different disputes regularly.

Learn and understand how to build and protect a meaningful and healthy brand in challenging commercial times.

Certificates

Certificate of completion

Digital certificate - Included

Course media

Description

What is covered within the syllabus?

  • The way in which brands work;
  • Public perception of brands;
  • The anatomy of a dispute;
  • Impact of disputes on brand;
  • Separating the brand from the dispute;
  • Making use of appropriate mechanisms in dispute resolution

What are the learning outcomes of the course?

  • Identifying the different types and impact of disputes;
  • Understanding of the significance and operation of brand;
  • Being able to analyse the impact of disputes on brand;
  • Developing core strategies to minimise brand damage;
  • Working individually and collaboratively in protecting the brand.

Who is this course for?

There are no entry requirements. This course is intended for:

  • Anyone who wants to understand how disputes can be channelled through appropriate mechanisms in the business, away from the brand, and how the brand can be promoted and consolidated.
  • Employees working for corporations and SMEs who are at the forefront of dealing with disputes.

Requirements

There are no entry requirements.

Career path

This course helps those who are interested in branding and developing their business growth. The skills learned here influence marketers and entrepreneurs.

Questions and answers

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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