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Brand Protection in Times of Disputes

Learn and understand how to build and protect a meaningful and healthy brand in challenging commercial times.


Chartered Institute of Arbitrators

Summary

Price
£36 inc VAT
Study method
Online, self-paced
Duration
1 day
Access to content
Lifetime access
Qualification
No formal qualification
Additional info
  • Certificate of completion available and is included in the price

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Overview

This newly launched CIArb E-Module enables those who do or do not have a legal background to understand or brush up on the different strategies of distinguishing between the dispute and the brand and consolidating the brand in times of disagreement.

It can be taken by anyone but will be especially useful for those businesses that rely strongly on brand and face different disputes regularly.

Learn and understand how to build and protect a meaningful and healthy brand in challenging commercial times.

Course media

Description

What is covered within the syllabus?

  • The way in which brands work;
  • Public perception of brands;
  • The anatomy of a dispute;
  • Impact of disputes on brand;
  • Separating the brand from the dispute;
  • Making use of appropriate mechanisms in dispute resolution

What are the learning outcomes of the course?

  • Identifying the different types and impact of disputes;
  • Understanding of the significance and operation of brand;
  • Being able to analyse the impact of disputes on brand;
  • Developing core strategies to minimise brand damage;
  • Working individually and collaboratively in protecting the brand.

Who is this course for?

There are no entry requirements. This course is intended for:

  • Anyone who wants to understand how disputes can be channeled through appropriate mechanisms in the business, away from the brand, and how the brand can be promoted and consolidated.
  • Employees working for corporations and SMEs who are at the forefront of dealing with disputes.

Requirements

There are no entry requirements.

Career path

This course helps those who are interested in branding and developing their business growth. The skills learned here influence marketers and entrepreneurs.

Questions and answers

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Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.

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