The Brand Management Certificate is aimed at providing a sound understanding and competent level of brand knowledge and skills essential in analysis, planning, implementation and decision-making so as to build brand equity. The outcome is that students are well-fitted to work in the branding and marketing sector.
At the end of the course, students will be awarded the Brand Management Certificate.
The course fee covers registration, learning materials, assessment and certification. The certificate is sent out to the students within 24 hours of course completion.
On the completion of the course, the students will be awarded the
Brand Management Certificate Level 4
The course is accredited by The CPD Qualifications Group.
This course does not involve any written exams. students need to answer 4-6 assignment questions to complete the course, the answers will be in the form of written work. students can write the answers in their own time. Each answer need to be 200 words ( 1 Page ). once the answers are submitted, the tutor will check and assess the work.
The course can be completed in a very short time, it totally depends on the life style of the learners. Also, there is no pressure on students to complete the course on fast mode, the course is valid for 12 months, so students can complete the course with complete peace of mind and with no pressure at all.
The programme will be delivered with a blended focus on academic and professional orientations. The content will emphasize on theoretical concepts , assignments and case studies with project-based learning opportunities.
Study Units :
- Brand Management
- Introduction to Product and Product Management
- Product Classification and Product Portfolio Management
- New Product Development Process
- Product Strategy
- Managing Brand Equity
- Marketing Organizations
- Marketing Planning
- Market and Sales: Estimating Market and Sales Potential and Forecasting
- Pricing Strategy
- Services as Products
- Understanding Brands
- Brand Image, Brand Identity, Brand Valuation
- Brand Equity
- Managing Brands Over Time, Brand Positioning and Consumer Behaviour
Who is this course for?
This course is designed for those who are interested in the specific aspects of marketing that is brand management to gain a fundamental understanding of brand management in an international context. It is ideal for those who wish to follow a career in marketing and are aiming towards a future brand management role. It is also suitable for those interested in moving into a marketing role from other backgrounds or currently working in a marketing support roles like brand management, international advertising, strategic marketing and international marketing.
No previous knowledge required.
1. Brand Manager
2. Marketing Manager
3. Brand Analyst & Advisor
4. Brand Consultant.
5. Marketing Consultant
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