Blogging: writing a blog that works hard for your organisation

Centre for Strategy and Communication Ltd


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£408 inc VAT (was £455)
Offer ends 31 December 2019
Study method
1 Day, Full-time
No formal qualification
Additional info
  • Tutor is available to students
  • Certificate of completion available and is included in the price

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Location & dates

Old Street
City Of London


If you are writing a blog, or considering writing a blog on behalf of your organisation, there's a lot to think about before you start. This London based blog writing course guides you through the key strategic decisions you need to make for a well-planned, expertly written and efficiently evaluated blog. You will also cover the key writing skills that result in excellent blog posts, every time.

Want us to deliver this course at your organisation? Contact us for a bespoke quote.


Throughout our London based blogging training course you will look at what makes a good blog. You will understand what works, what doesn't and why. You will make decisions about the style and tone of your blog, and what you should write about. You will learn how to develop clear and effective messages and how to write blog posts that drive audiences to action. Over the day you will cover:

  • what are blogs and how are they being used?
  • what do you want your blog to achieve?
  • supporting your brand values
  • the right style, tone and content to reach your target audience
  • writing in your voice or the corporate voice?
  • minimising risk, maximising opportunities
  • evaluating your writing style
  • 10 things you need to know about writing a quality blog
  • where blogging fits within your communications strategy
  • growing your audience - on and off line
  • linking strategies
  • trailing blog posts on Twitter
  • managing comment and discussion
  • evaluating the impact of your blog
  • a year of free support

This course takes place at the Centre's central London training suite with easy access to mainline rail, tube and bus links.

Who is this course for?

This blogging course is for anyone who writes or is considering writing a blog on behalf of their organisation. It is particularly useful for marketing, PR and communications professionals, but also for those who need to promote their products or services as part of a wider role.

The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

Career path

This blogging training course helps you understand how to write a great blog. It will guide you through the risks and opportunities involved in blogging and help you to develop a blog that meets your corporate needs. You will also be able to advise your colleagues when editing their blogs.

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