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Bid, tender and sales-proposal writing

Live online course with study materials, targeted one-to-one feedback and guide to better writing included



£594 inc VAT
Or £66.00/mo. for 9 months...
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Price includes VAT. We accept all major credit and debit cards, and can provide discounts for...

Study method
Online with live classes
1 day, Part-time
No formal qualification
Additional info
  • Tutor is available to students

16 students enquired about/purchased this course

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Writing a tender or bid is a key part of winning new business, just as writing a sales proposal can be. Yet it's all too easy to see it as a chore – an obstacle between the ‘real’ work of meeting the client and the end goal of closing the sale.

Silent salesforce

However, perfecting the art of good sales-proposal writing can move you closer to a sale even while you’re busy pursuing other opportunities.

And for formal tender writing, good drafting skills are essential: you won’t even get past the pre-qualification stage if your bid writing lets you down.

Gain the winning edge

Discover the secrets to a truly persuasive sales proposal. This course is designed to make writing tenders, bids and proposals quick, easy and effective.

Course media


This one-day bid, tender and sales-proposal writing course will show you how to:

  • set a clear objective
  • build a persuasive structure
  • get your key sales messages across
  • focus on the win themes
  • use executive summaries to sell to decision-makers
  • write persuasively at all times
  • manage multiple contributions to the bid-writing process
  • choose an appropriate style for tenders, sales letters or proposals
  • address the client’s or prospect’s needs
  • establish and build rapport
  • write confidently and clearly, for impact
  • construct sound, clear sentences
  • ensure your grammar and punctuation don’t let you down
  • choose a clear, consistent layout
  • use graphics to draw clients in to the sales document
  • focus on relationship building and speed up the sale.

Confidential writing analysis and questionnaire

Our unique writing analysis will give you the confidence and focus you need to improve your writing efficiently and effectively. Because it focuses on 15 specific business-writing skills, you’ll discover your strengths as well as areas for improvement.

You’ll also receive a questionnaire ahead of the day so you can let the trainer know exactly what you want to achieve. Taken together, these ensure that no delegate gets left behind and everyone benefits from training appropriate to their needs. We take your privacy seriously, so your results won’t be shared with other delegates. And if you give us any sensitive documents to analyse, we will be happy to sign a non-disclosure agreement.

Expert trainers

All our trainers are experts in writing for business, with a background in industries where writing is the main focus. So they are well equipped to handle even the trickiest business-writing queries and offer practical advice. Each must go through rigorous selection and training processes, and pass a six-stage series of tests, before we consider them qualified to work for you.

Professionally bound course manual and helpline support

We won’t leave you high and dry after the course. Our professionally bound course manual will contain all your notes, as well as detailed summaries of our techniques for writing better documents. You’ll also receive a beautifully designed 62-page guide to better writing and have free helpline support for a year after the course – so whatever your question, you’ll always be within easy reach of an answer.

Who is this course for?

This course is suitable for anyone who has to write persuasively to win business: whether that’s responding to a formal RFP or ITT, or writing a proposal you structure yourself.


There are no prerequisites for attending this course, though if English is not your first language, call us for a chat to make sure this is the course for you.

Career path

Knowing how to produce well-written and effectively structured bids, proposals and client communications is the doorway to building successful relationships and winning business, bonuses and respect.

From instant messages to bids, writing is central to our workdays. So the ability to communicate effectively in writing is now a crucial skill for anyone looking to succeed and progress their career.

Questions and answers


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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.