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Behavioral Finance: The Psychology of Human Misjudgment

How psychology and behavioral finance will make you a better decision maker

Greg Vanderford


£59.99 inc VAT
Or £20.00/mo. for 3 months...
Study method
Online, On Demand What's this?
3.4 hours · Self-paced
No formal qualification
  • Reed courses certificate of completion - Free

1 student purchased this course

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What you'll learn

  • Apply psychological principles to investing

  • Apply psychological principles to relationships

  • Apply psychological principles to work

  • Apply psychological principles to business

  • Apply psychological principles to all aspects of life


Reed courses certificate of completion

Digital certificate - Included

Will be downloadable when all lectures have been completed


3h 25m
    • 1: Lesson 1 Intro to Behavioral Finance Preview 07:46
    • 2: Lesson 2 Contrast Misreaction Tendency(2) 08:15
    • 3: Lesson 3 Social Proof Tendency(1) 07:13
    • 4: Lesson 4 Deprival Super Reaction Tendency(1) 09:15
    • 5: Lesson 5 Over Optimism Tendency 2.0(1) 12:10
    • 6: Lesson 6 Pain Avoidance Tendency(1) 08:07
    • 7: Lesson 7 Reciprocation Tendency(1) 09:22
    • 8: Lesson 8 Influence from Association Tendency(1) 07:22
    • 9: Lesson 9 Envy and Jealousy Tendency(1) 09:03
    • 10: Lesson 10 Kantian Fairness Tendency(1) Preview 11:33
    • 11: Lesson 11 Curiosity Tendency(1) 07:40
    • 12: Lesson 12 Inconsistency Avoidance Tendency(1) 08:00
    • 13: Lesson 13 Doubt Avoidance Tendency(1) 07:39
    • 14: Lesson 14 Disliking Tendency(1) 07:36
    • 15: Lesson 15 Liking-Loving Tendency(1) 04:51
    • 16: Lesson 16 Reward-Punishment Super Response Tendency(1) 15:26
    • 17: Lesson 17 Stress Influence Tendency(1) 08:04
    • 18: Lesson 18 Availability Misweighing Tendency(1) 06:01
    • 19: Lesson 19 Use it or Lose it Tendency(1) 05:32
    • 20: Lesson 20 Drug Misinfluence Tendency(1) 08:49
    • 21: Lesson 22 Authority Misinfluence Tendency(1) 11:10
    • 22: Lesson 23 Twaddle Tendency(1) 06:32
    • 23: Lesson 24 Reason Respecting Tendency(1) 03:32
    • 24: Lesson 25 Lollapalooza Tendency(1) 08:23
    • 25: Lesson 26 Conclusion(1) 05:13

Course media


BEHAVIORAL FINANCE is a relatively new area of study.

Blending together psychology and finance, this subject came about as professors and practitioners of both professions found themselves faced with an inescapable truth:


Not only are people emotional about money, but this emotion and the misjudgement that it causes has a huge negative affect on the average person's finances.

Understanding the Psychology of Human Misjudgement, made popular by Warren Buffett's right hand man Charlie Munger, will help you to make better financial decisions, be a better investor, and help you build wealth much faster.

In this course you will learn:

1. Contrast Misreaction Tendency

2. Social Proof Tendency

3. Deprival Super Reaction Tendency

4. Over Optimism Tendency

5. Pain Avoiding Tendency

6. Reciprocation Tendency

7. Influence from Association

8. Envy/Jealousy Tendency

9. Kantian Fairness Tendency

10. Curiosity Tendency

11. Inconsistency Avoidance Tendency

12. Doubt Avoidance Tendency

13. Disliking Tendency

14. Reward/Punishment Super Response Tendency

15. Stress Influence Tendency

16. Availability Misweighing Tendency

17. Use it or Lose it Tendency

18. Drug Misinfluence Tendency

19. Senesence Misinfluence Tendency

20. Authority Misinfluence Tendency

21. Twaddle Tendency

22. Reason Respecting Tendency

23. Lollapalooza Tendency

Join the course and use your new understanding of Behavioral Finance to make better investing decisions and build more wealth faster than anyone that does not understand these fundamentals principles!

Who is this course for?

  • Students interested in learning how an understanding of psychology can benefit them in their lives


  • A basic understanding of human psychology

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