By taking this course today, you will be able to learn proven copy and sales strategies from Dave Espino, who has sold $140 million of his own products and related services, and a true insider in the world of marketing, copywriting and sales. You will also be able to communicate the benefits of your product and services effectively to maximize your sales!
Benefits of taking this course include:
- Unlimited and lifetime access to the course
- Learn the course at your own pace
- Course can be accessed on any platform
- 24/7 Customer support
There are many leverage points in a business. Unfortunately, most business owners never fully maximize all the leverage points, simply because they are not aware of them.
One of the biggest leverage points for a business owner is found in how they communicate the benefits of their product/service so as to maximize sales.
Part of this process involves top-notch copywriting, but there is also an entire mindset and flow to creating a marketing message/funnel that sells, and that is what this course is all about.
After taking this course, you will have learned the following:
- The best definition of marketing
- How to craft a powerful message that sells your product / service
- The power of automated follow-up sequences
- Introduction to “retargeting” your prospects/customers
- The power of social proof, power words and risk reversal
This Basic Copywriting Course will cover the following topics:
Topic 1: Introduction: Crafting A Marketing Message That Sells
Topic 2: The Three R's - Right Message, Right People, Right Time
- Your Message Is Critical – Conveying The Right Message
- Important Elements Of The Right Message
- Proven Formula For Crafting The Right Message
Topic 3: Critical Elements That Add To Your Core Message
- The Critical Importance Of Power Words
- Leveraging Social Proof For Maximum Benefit
- Effectively Using Risk Reversal For Increased Sales
Topic 4: The Right People: Effective Targeting
- The Right People – How To Effectively Target Your Ultimate Customer
- Advanced Targeting Technique For Dramatic Results
Topic 5: The Importance Of Copywriting
- Copywriting – Conveying A Powerful Sales Message
- Recommended Copywriting Resource
Topic 6: The Right Time: How To "Be There" When The Time Is Perfect
- At The Right Time… Automated Follow Up Systems For Improved Sales Results
- Leveraging An Autoresponder For Increased Sales
- Example Of An Autoresponder Follow-Up Sequence
- Setting Up Elaborate Sales Sequences
Topic 7: Introduction To Retargeting
Topic 8: Review Of Leverage Points Covered
Topic 9: Conclusion
Who is this course for?
This course is designed for anyone who is interested in learning how to communicate the benefits of their products or services to their customers.
No prior knowledge is required to take this course.
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