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BA (Hons) Business Management with Marketing (online)


The University of Law Business School

Summary

Price
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Study method
Online, self-paced
Duration
1 Year
Qualification
Level 6 Bachelor of Arts (Ba)
Higher education What's this?
Additional info
  • Tutor is available to students
  • TOTUM card is available to purchase separately What's this?

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Overview

The marketing pathway is aimed at students with an interest in pursuing a career in marketing or business management, and offers a grounding in both areas. You’ll learn about the relational nature of marketing, and how strategic marketing planning and communications contribute to the success of organisations internationally. This course will develop your skills in planning, presenting, communication and teamwork.

Qualification

Level 6 Bachelor of Arts (Ba)

Description

YEAR ONE

- Essentials of Management
- Academic and Professional Studies
- Principles of Marketing
- Accounting and Finance
- International Business Environment
- Managing and Leading People

YEAR TWO

COMPULSORY

- Leading Change
- Corporate Responsibility
- Economics, Economy and Trade
- Personal and Professional Development

ADDITIONAL (TWO COMPULSORY PATHWAY MODULES)

- Customer Behaviour
- Marketing Communications in the Digital World

YEAR THREE

COMPULSORY

- Sector Specific Project or Sector Internship
- Global Leadership
- Strategic Management
- Creativity, Innovation and Entrepreneurish

COMPULSORY PATHWAY MODULE

- International Digital Marketing

Who is this course for?

The marketing pathway is aimed at students with an interest in pursuing a career in marketing or business management, and offers a grounding in both areas.

Requirements

Grades BBC at A Level and Grade C or grade 4 or above in GCSE Maths and English Language (or equivalent qualifications).

Career path

This degree will prepare you for a wide range of positions, including roles in digital communications, customer behaviour and management. You will receive an exemption from the Chartered Institute of Marketing for the Level 4 Marketing module within the Certificate in Professional Marketing.

Questions and answers

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Service
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Content
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