BA (Hons) Business Management (Marketing) (with foundation year)

The marketing pathway is aimed at students with an interest in pursuing a career in marketing or business management, and offers a grounding in both areas. You’ll learn about the relational nature of marketing, and how strategic marketing planning and communications contribute to the success of organisations internationally. This course will develop your skills in planning, presenting, communication and teamwork.

FREE MASTER'S: We are delighted to offer our existing and future Business School students the opportunity to undertake a FREE business Master's course on successful completion of their undergraduate degree. This is truly unique as we are the first and only university in the UK to offer a free Master's course based on your progression alone. It is our commitment to ensuring that we equip our students to take on the challenges of an increasingly competitive business world.

Business as Unusual Study Guarantee

We fully expect our campuses to be open for learning in September. If they’re not, or you’re unable to travel, you’ll still be able to start your programme. That’s our guarantee.

FOUNDATION YEAR

- Introduction to Finance
- Introduction to Marketing
- Introduction to Human Resource Management
- Introduction to Management
- Numeracy Skills for Business
- Academic and Report Writing

YEAR ONE

- Essentials of Management
- Academic and Professional Studies
- Principles of Marketing
- Accounting and Finance
- International Business Environment
- Managing and Leading People

YEAR TWO

COMPULSORY

- Leading Change
- Corporate Responsibility in a Global Context
- Economics and Global Trade
- Personal and Professional Development

ADDITIONAL (TWO COMPULSORY PATHWAY MODULES)

- Customer Behaviour
- Marketing Communications in the Digital World

YEAR THREE

COMPULSORY

- Sector Specific Project or Sector Internship
- Global Leadership
- Strategic Management
- Creativity, Innovation and Entrepreneurish

COMPULSORY PATHWAY MODULE

- International Digital Marketing

The marketing pathway is aimed at students with an interest in pursuing a career in marketing or business management, and offers a grounding in both areas. You’ll undertake a Foundation Year to develop the business knowledge and study skills you’ll need for undergraduate study.

• 32 UCAS points form the equivalent of one A Level or 40 UCAS points from the equivalent of two A Levels
• 5 GCSEs at A-C (9 to 4) including English, and Grade D (4) or above in Maths or equivalent qualifications

For international students, we require an English language level equivalent to IELTS 5.5 or above, with a minimum of 5.5 in each component.

This degree will prepare you for a wide range of positions, including roles in digital communications, customer behaviour and management. You will receive an exemption from the Chartered Institute of Marketing for the Level 4 Marketing module within the Certificate in Professional Marketing.