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BA (Hons) Business and Marketing

Delivered 100% online and part-time, so you can fit studying around your existing work and family commitments

University of Essex Online


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  • Students residing in Africa can also enjoy a 20% scholarship on all eligible undergraduate and...
Study method
4 years · Self-paced
Level 6 Bachelor of Arts (Ba)
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  • Tutor is available to students

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Our BA (Hons) Business and Marketing online degree equips you with a broad-based and thorough understanding of the rapidly changing environment, as well as modern business operations and market promotion.


Level 6 Bachelor of Arts (Ba)
Awarded by University of Essex

Course media


  • Undergraduate Prospectus -


The BA (Hons) Business and Marketing introduces you to increasingly complex problems, while encouraging you to apply your knowledge and understanding to develop innovative solutions. The modules not only further your understanding of the role of the marketing function in organisations, but also allow you to study specialist topics such as e-business marketing and business-to-business marketing.

The BA (Hons) Business and Marketing is made up of the following modules and upon completion, is equal to a total of 360 credits. Here are some modules covered within the course:

  • Business and Management Skills
  • Consumer Behaviour
  • Human Resources Management
  • International Marketing Strategy
  • Marketing Research
  • Operations Management
  • Business and Management Skills
  • Business Strategy
  • Global Business Environment

A shorter 16-month CertHE is also available at 120 credits.

On successful completion of your degree course, you’ll receive a degree validated by the University of Essex and be invited to attend a graduation ceremony at the University of Essex’s Colchester Campus.


At University of Essex Online, we believe everyone should be able to access education. That’s why we take both academic and work-based experience into account when deciding if a student is eligible for a course. All our potential students are assessed individually by a dedicated Admissions team who’ll determine whether they’re right for either our academic, open or work experience entry route onto our courses.

Career path

A BA (Hons) in Business and Marketing is a highly desirable and well-recognised addition to any CV and will improve your employability while opening up opportunities in a variety of industries and professions. Graduates are prepared for a range of roles and industries, including consultancy, advertising, digital marketing and general management.

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Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.