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B2B Sales Masterclass: Business Development & Lead Generation
Thames College

CPD Accredited Course | Free PDF Certificate | Money Back Guarantee | Updated 2025

Summary

Price
£21 inc VAT
Study method
Online, On Demand
Duration
2.7 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • CPD Accredited PDF Certificate - Free
  • Reed Courses Certificate of Completion - Free
  • CPD Accredited Hardcopy Certificate - £8.99
Additional info
  • Tutor is available to students
4 students purchased this course

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Overview

B2B sales are integral to business development, forming the backbone of any organisation that provides products or services to other companies. Unlike B2C sales, which target individual consumers, B2B sales require strategic planning, research, and relationship management.

This course focuses on teaching you how to navigate the complex world of business development, identify ideal clients, and approach them with confidence. You will learn how to generate leads, prepare compelling sales presentations, and close deals that drive business development.

The course also highlights the importance of building long-term relationships and managing accounts to ensure repeat business and sustained growth.

Through this business development masterclass, you will gain a strong grasp of market research and targeting, enabling you to identify client needs and market trends. You will explore methods for creating actionable sales strategies that directly impact business development.

The curriculum also covers the use of sales tools and technology that improve efficiency in business development activities. Finally, negotiation skills will help you secure favourable outcomes while maintaining positive client relationships, which are essential for continued business development.

Learning Outcomes:

  • Identify and target the right business prospects to fuel business development.
  • Develop and implement effective sales strategies for business development.
  • Generate leads through structured prospecting methods for sustainable business development.
  • Deliver persuasive sales presentations and proposals that align with business development goals.
  • Manage client relationships to ensure ongoing business development and long-term success.

Certificates

CPD Accredited PDF Certificate

Digital certificate - Included

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

CPD Accredited Hardcopy Certificate

Hard copy certificate - £8.99

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

1
section
11
lectures
2h 45m
total

Course media

Description

This course covers all aspects of B2B sales and business development through eight focused modules.

You start with an introduction to B2B sales, learning its processes and importance in business development.

The course then moves on to market research and targeting, helping you identify ideal clients and industries to fuel business development.

You will learn how to build a sales strategy that aligns with business development objectives.

The prospecting and lead generation module shows practical methods to find and engage potential clients, contributing to business development efforts.

Sales presentations and proposals will teach you how to communicate your value effectively and drive business development.

Relationship building and account management ensure client retention, supporting long-term business development.

Sales tools and technology provide insight into software and platforms that improve the efficiency of business development processes.

Finally, negotiation skills will help you secure deals while fostering positive partnerships, enabling continued business development.

Who is this course for?

This course is ideal for individuals interested in improving their business development skills, expanding client bases, and enhancing their ability to drive sales and long-term business development. It is suitable for those who aim to optimise their approach to B2B sales and grow professionally in business development.

Requirements

  • Basic knowledge of business operations
  • A strong interest in sales and business development
  • Access to a computer and internet

Career path

Upon completing this course, learners can pursue roles such as:

  • Business Development Executive
  • B2B Sales Executive
  • Business Development Representative
  • Account Manager
  • Lead Generation Specialist
  • Sales Consultant

Questions and answers

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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