B2B Sales Masterclass: Business Development & Lead Generation

The B2B Sales Masterclass: Business Development & Lead Generation is designed for professionals looking to enhance their skills in business-to-business sales. This course covers the entire sales process, from identifying potential clients to closing deals and managing long-term relationships.

In today’s competitive market, B2B sales require a strategic approach, and this masterclass provides the knowledge and techniques needed to succeed. Whether you’re new to sales or an experienced professional, the course offers valuable insights into market research, prospecting, and negotiation, helping you build a strong foundation for career growth.

B2B sales differ significantly from B2C, as they involve longer sales cycles, multiple decision-makers, and higher-value contracts. This course focuses on the key elements of B2B sales, including how to target the right businesses, create effective sales strategies, and use modern tools to streamline the process. With modules on lead generation, presentations, and account management, learners will gain a comprehensive understanding of how to drive revenue and build lasting business relationships.

Additional perks of selecting course from Thames College:

This course offers you the benefit of —

• Learn with an engaging voiceover and visual elements.
• Lifetime access to the course.
• Participate in quick assessments and get instant feedback on your course progress.
• Study on your own schedule.

CPD Accredited PDF Certificate

Digital certificate - Included

Reed Courses Certificate of Completion

Digital certificate - Included

CPD Accredited Hardcopy Certificate

Hard copy certificate - £8.99

• B2B Sales Masterclass: Business Development & Lead Generation 2:34:26

  • 1: Module 1: Introduction to B2B Sales Preview 19:24
  • 2: Module 2: Market Research and Targeting 19:59
  • 3: Module 3: Building a Sales Strategy 16:52
  • 4: Module 4: Prospecting and Lead Generation 19:02
  • 5: Module 5: Sales Presentations and Proposals 20:48
  • 6: Module 6: Relationship Building and Account Management 17:24
  • 7: Module 7: Sales Tools and Technology 21:05
  • 8: Module 8: Negotiation Skills 18:52
  • 9: CPD Quality Standard Certificate (Optional) 01:00

The B2B Sales Masterclass is structured into eight modules, each covering a critical aspect of B2B sales.

• Module 1: Introduction to B2B Sales – Explores the fundamentals of B2B sales, including key differences from B2C and the importance of relationship-driven selling.
• Module 2: Market Research and Targeting – Teaches how to identify high-potential markets and ideal customer profiles for better lead generation.
• Module 3: Building a Sales Strategy – Covers setting sales goals, creating action plans, and aligning strategies with business objectives.
• Module 4: Prospecting and Lead Generation – Focuses on finding and qualifying leads through cold outreach, referrals, and digital channels.
• Module 5: Sales Presentations and Proposals – Guides learners on crafting compelling pitches and proposals that win deals.
• Module 6: Relationship Building and Account Management – Discusses techniques for nurturing client relationships and maximising account value.
• Module 7: Sales Tools and Technology – Introduces CRM systems, automation tools, and analytics to improve efficiency.
• Module 8: Negotiation Skills – Provides strategies for handling objections, closing deals, and securing favourable terms.

This course is ideal for sales professionals, business development executives, entrepreneurs, and anyone looking to enter B2B sales. It’s also beneficial for marketing professionals who want to understand the sales process better.

No prior experience is required, making it accessible to career changers or recent graduates.

• Business Development Executive (£25,000 - £40,000)
• Sales Manager (£35,000 - £60,000)
• Account Manager (£30,000 - £50,000)
• Lead Generation Specialist (£22,000 - £35,000)
• Sales Consultant (£28,000 - £45,000)
• Key Account Manager (£40,000 - £70,000)
• Sales Director (£60,000 - £100,000+)

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