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B2B Sales & Marketing Training
Online Training Academy

Special Offer | Free Certificates | Lifetime + Instance Access | 10 CPD Points

Summary

Price
£19 inc VAT
Study method
Online, On Demand 
Duration
2.2 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • Digital certificate - Free
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students
5 students purchased this course

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Overview

Updated in January 2026

B2B Sales and Marketing Training is essential in today's competitive business landscape. This course offers comprehensive insights into sales and marketing strategies tailored for the B2B sector. Understanding the B2B buyer, creating effective marketing strategies, and aligning sales and marketing efforts are critical skills that can elevate your professional career.

In the UK, proficiency in B2B sales and marketing can open doors to numerous job opportunities, with salaries ranging from £30,000 to £70,000 annually depending on experience and expertise. Learning these skills not only enhances your ability to generate leads and manage sales teams but also positions you for success in an industry that is expanding steadily. The B2B sales and marketing sector has seen a growth of approximately 4.6% annually, reflecting its increasing importance.

This Mastering B2B Sales and Marketing course equips you with the necessary tools to excel, whether you aim to improve your company's sales performance or seek to advance your career. Enrolling in this program means you will be well-prepared to tackle the challenges of modern B2B sales and marketing, ensuring you stay ahead in a rapidly evolving field.

Free Bonus Courses :

  • Course 01: B2B Business Development
  • Course 02: Social Media Marketing

Key Features

This Mastering B2B Sales and Marketing Course Includes:

  • This B2B Sales and Marketing Course is CPD Certified
  • Developed by Specialist
  • Lifetime Access

Certificates

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

1
section
12
lectures
2h 13m
total

    • 1: Foundations of B2B Sales and Marketing Preview 13:38
    • 2: Harmonizing Sales and Marketing in B2B 13:31
    • 3: Insights into the B2B Buyer 12:18
    • 4: Crafting a B2B Marketing Strategy 12:50
    • 5: Developing a High-Performing B2B Sales Team 14:06
    • 6: Managing B2B Sales Operations 13:25
    • 7: Effective B2B Lead Generation 14:25
    • 8: B2B Customer Relationship Management 11:00
    • 9: Advanced B2B Sales Techniques 14:39
    • 10: Global Strategies for B2B Sales and Marketing 11:08
    • 11: Leave A Review 01:00
    • 12: CPD Certificate - Free 01:00

Course media

Description

Course Curriculum

Mastering B2B Sales and Marketing Course:

  • Module 01: Foundations of B2B Sales and Marketing
  • Module 02: Harmonizing Sales and Marketing in B2B
  • Module 03: Insights into the B2B Buyer
  • Module 04: Crafting a B2B Marketing Strategy
  • Module 05: Developing a High-Performing B2B Sales Team
  • Module 06: Managing B2B Sales Operations
  • Module 07: Effective B2B Lead Generation
  • Module 08: B2B Customer Relationship Management
  • Module 09: Advanced B2B Sales Techniques
  • Module 10: Global Strategies for B2B Sales and Marketing

Learning Outcomes

Mastering B2B Sales and Marketing Course:

  • Craft compelling B2B marketing strategies for enhanced business growth.
  • Establish seamless alignment between sales and marketing functions.
  • Develop and lead a high-performing B2B sales team effectively.
  • Implement advanced B2B lead generation techniques for strategic outreach.
  • Master persuasive B2B sales techniques to secure impactful deals.
  • Navigate global B2B sales landscapes, expanding market reach strategically.

Who is this course for?

This Mastering B2B Sales and Marketing course is accessible to anyone eager to learn more about this topic. Through this course, you'll gain a solid understanding of Mastering B2B Sales and Marketing. Moreover, this course is ideal for:

  • Marketing professionals seeking B2B expertise.
  • Sales professionals aiming to excel in B2B environments.
  • Business owners looking to refine B2B marketing strategies.
  • Aspiring B2B sales leaders keen on team development.
  • Individuals aiming to enhance global B2B sales knowledge.

Requirements

There are no requirements needed to enrol into this Mastering B2B Sales and Marketing course. We welcome individuals from all backgrounds and levels of experience to enrol into this Mastering B2B Sales and Marketing course.

Career path

After finishing this Mastering B2B Sales and Marketing course you will have multiple job opportunities waiting for you. Some of the following Job sectors of Mastering B2B Sales and Marketing are:

  • B2B Sales Manager - £40K to 70K/year.
  • Marketing Strategist - £35K to 60K/year.
  • Sales Team Leader - £30K to 50K/year.
  • CRM Specialist - £35K to 55K/year.
  • Global Sales Coordinator - £40K to 65K/year.

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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