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B2B Sales and Marketing Tactics

CPD Accredited | Free PDF & Hard Copy Certificate included | Free Retake Exam | Lifetime Access

Training Express Ltd


£12 inc VAT
Study method
2 hours · Self-paced
Access to content
Lifetime access
No formal qualification
21 CPD hours / points
  • Digital certificate - Free
  • Hard copy certificate - Free
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

1 student purchased this course

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In the world of B2B sales, success hinges on a profound understanding of the intricate dance between businesses, their buyers, and the art of effective marketing. This course goes deep into the very heart of this dynamic realm, where profits soar and lasting relationships are forged.

From the outset, we explore the fundamental principles of B2B sales and marketing. Here, you'll uncover the core concepts that underpin the entire process, equipping you with the knowledge and insight to navigate the intricacies of this unique landscape.

In this comprehensive B2B sales course, you will unearth the wisdom and strategies necessary to thrive in the competitive landscape of business-to-business transactions. Whether you're an industry veteran or just setting foot into this realm, this course promises to be your guiding light to navigate the intricate world of B2B sales and marketing.

Key Features

  • CPD Accredited
  • FREE PDF + Hardcopy certificate
  • Fully online, interactive course
  • Self-paced learning and laptop, tablet and smartphone-friendly
  • 24/7 Learning Assistance
  • Discounts on bulk purchases


Digital certificate

Digital certificate - Included

Once you’ve successfully completed your course, you will immediately be sent a FREE digital certificate.

Hard copy certificate

Hard copy certificate - Included

Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK).
For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.
Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.


21 CPD hours / points
Accredited by CPD Quality Standards

Course media


Course Curriculum

  • Module 01: Introduction to B2B Sales and Marketing
  • Module 02: Understanding the B2B Buyer
  • Module 03: Creating A B2b Marketing Strategy
  • Module 04: Sales And Marketing Alignment
  • Module 05: Building A B2b Sales Team
  • Module 06: B2b Lead Generation
  • Module 07: B2B Sales Techniques
  • Module 08: B2b Sales Management
  • Module 09: Customer Relationship Management
  • Module 10: Global B2b Sales And Marketing

Learning Outcomes:

  • Analyse B2B buyer behaviour for strategic insights.
  • Develop and execute effective B2B marketing strategies.
  • Foster alignment between sales and marketing efforts.
  • Build and manage a successful B2B sales team.
  • Implement lead generation techniques for sustainable growth.
  • Master B2B sales techniques and customer relationship management.


This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.


After completing this course, you will get a FREE Digital Certificate from Training Express.

Who is this course for?

  • Sales professionals looking to enhance their B2B sales skills.
  • Marketing specialists aiming to understand B2B marketing strategies.
  • Business owners seeking to improve their B2B sales and marketing efforts.
  • Recent graduates aspiring to work in the B2B sales and marketing industry.
  • Career changers interested in transitioning to the B2B sector.
  • Entrepreneurs wanting to grow their B2B businesses.

Career path

  • B2B Sales Manager
  • B2B Marketing Specialist
  • Account Executive
  • Business Development Manager
  • Sales Operations Analyst
  • Customer Relationship Manager

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Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.