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B2B Marketing - Stakeholder Engagement Virtual Classroom Training

Discover how to gain real buy-in from the board and true stakeholder support

B2B Marketing


£449 inc VAT
Or £74.83/mo. for 6 months...
Study method
Online with live classes
6 hours, Part-time/Full-time
No formal qualification
Additional info
  • Tutor is available to students

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Join us for our 2 day live virtual classroom training from 2-5pm (GMT) on the 28th-29th October!

This enlightening and hands-on 2 day course addresses the most common challenge B2B marketers face

– and how to get stakeholder engagement right.

A constructive and engaged network of stakeholders can have a tremendously positive impact on the delivery of your marketing plans. With the right stakeholder plan, marketing operates at the centre of the business, becoming the strategic advisor and accountable engine to deliver growth for the business.

Unfortunately, too many marketers have not cracked the stakeholder code. They are finding themselves caught off guard by stakeholders or being left out in the cold on important business decisions.

This course will give you the tools to master how you engage and maintain good relationships with the people that make or break your success. Unlike other courses, this course is specifically designed to address the needs of marketers and the relationships specific to marketing


What you will learn

In this course you will be learn how to:

  • Achieve your goals through building trust and cooperation.
  • Put marketing at the centre of the business as a strategic growth partner.
  • Systematically identify stakeholders across different business units, analyse their motivations and needs and then plan actions to engage them to deliver shared marketing and business goals.
  • Work alongside stakeholders with shared objectives, anticipating roadblocks and points of conflict and create ways to overcome them.
  • Explore your own style and how you can harness it to get the best impact from your stakeholder interactions.
  • Explore your stakeholders styles, apply creative problem-solving techniques and manage expectations.
  • Create a plan and apply strategies to gain support including how to deal with challenging stakeholders.

Toolkits and key takeaways

As a result of this course you will:

  • Create a more strategic voice for marketing in your organisation – bringing marketing to the centre of the business and participating in corporate and senior decision making
  • Have fewer surprises – less chance of a stakeholder catching you off-guard and entering out of the blue to exert their influence in a way that results in a lot of rework and additional time.
  • Have a better understanding of needs and concerns – you will know potential events or circumstances that could hinder your success and understand how your plans may impact your stakeholders or their team.
  • Create more valuable engagement and improve your personal brand – becoming a great engager of stakeholders will promote your personal brand and create supporters in your wider network.
  • Manage expectations better – rather than relying on hearsay, you will be actively understanding and shaping your stakeholders expectations making sure that expectations are aligned with reality.

Who is this course for?

This course is for any marketing professional that wants to create more impact, more alignment and less friction in the achievement of their goals.

Questions and answers

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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.