Business-to-business (B2B) marketing is a branch of marketing that focus on building relationships between various companies, their corporate partners, and customers. The end goal of B2B marketing is to develop the bottom line of a business. This type of goal is common in all type of marketing, but B2B is a unique type which transaction type is usually higher, making of decision has more challenges, and the sales cycle is longer.
In Thames Business School Certificate course in B2B marketing, participants will invest their future in learning the required skills to excel in marketing. This Certificate will offer the basic knowledge in marketing, communications, brand management, digital marketing, sales management. Professionals of this course will learn what works in B2B marketing, why it works, and how it convinces corporate prospects to build a relationship that is strong with your brand. This Certificate course provides a distinct viewpoint into the various aspects of B2B marketing that can be contrasted to other form of marketing such as the Business to Consumer (B2C) Marketing. This course will use case studies and examples to illustrate the application of B2B marketing. This course will provide a case study scenario where knowledge and skills will be applied and assessed and feedback from the case study will be used to improve on learners experience.
On the completion of the course, students will be awarded the B2B Marketing Certificate Level 4 .
The course is accredited by The CPD Qualifications Group.
This course does not involve any written exams. students need to answer 4 assignment questions to complete the course, the answers will be in the form of written work. students can write the answers in their own time. Each answer need to be 200 words ( 1 Page ). once the answers are submitted, the tutor will check and assess the work.
The course can be completed in a very short time, it totally depends on the life style of the learners. Also, there is no pressure on students to complete the course on fast mode, the course is valid for 12 months, so students can complete the course with complete peace of mind and with no pressure at all.
This is a self-study course, students have 100% freedom to complete the course in their own time, there is no time restriction on this course. There is no attendance required for this course. Students can study this course from all over the world as long as they have internet connection.
Students will be provided all the learning text materials to assist them in completing the course. The E- books ( PDF ) will be of different sizes. Our experts have chosen the right text books for each course. Students can use other books as well in order to assist their course works. Students will have 24/7 access to the course materials.
This Certificate course will provide the necessary skills and knowledge needed to explore the specialized nature of B2B Marketing, and ensure participants are able to differentiate between business marketing and consumer marketing. This course will examine the general principles of marketing and how it can be applied to industrial and business marketing. Theories in organizational buying behaviour, relationship marketing, B2B networks, and purchasing will be examined and applied to teach learners how to solve real world business problems or address real issues faced by organizations.
At the end of this Certificate course, you will be awarded with a B2B Marketing Certificate Level 4 , and will also be able to:
- Develop and implement different marketing/communication plans
- Work effectively in situations driven by deadlines or which require flexibility to approach and execution
- Provide marketing and business development support to an organization’s management and professionals
- Supervise, manage, and mentor your marketing teams, train new staffs, and conduct yearly evaluations.
- Establish & maintain efficient relationship with new and existing clients
- Generate new business opportunities in assigned territory and create proposals for target clients with relevant info and quotes
- Develop and manage new and existing clients by providing high-quality service, explore and identify all their needs.
Students need to be 16+ to enroll on this course.
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