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Master the art of engaging the right customers with attraction-based marketing strategies taught by 30-year public relations and communications expert Scott Robertson.
- 1: Introduction 01:02
- 2: Funnels and the Principles of Attraction 03:46
- 3: Why THEIR Story Beats Yours 05:02
- 4: Building Trust in a Trust-Free World 03:31
- 5: Balancing Your Marketing Mix 04:40
- 6: Measure Your Results 05:11
- 7: Attraction-Based Marketing Strategies Quiz 02:00
Nobody woke up this morning and said — “Man, I sure wish somebody would target me for some marketing today!” And yet, there it was — interruption after interruption — message after message — annoyance after annoyance. Because the truth is, most companies don’t care who they bother as long as it ends up in some percentage of sales—for them.
This entire model is broken—and it’s just wrong. But what if you could attract exactly the right customers for your brand WITHOUT disrupting the rest? What if you didn’t need their personal data to do it? That is the premise of this course which teaches you the basics of attraction-based marketing strategies.
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Digital certificate - Included
Will be downloadable when all lectures have been completed
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