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Attraction-Based Marketing Strategies

Entreprenure Now!


£19.99 inc VAT
Study method
Online, On Demand What's this?
0.4 hours
No formal qualification
  • Reed courses certificate of completion - Free

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Master the art of engaging the right customers with attraction-based marketing strategies taught by 30-year public relations and communications expert Scott Robertson.


0h 26m

Course media


Nobody woke up this morning and said — “Man, I sure wish somebody would target me for some marketing today!” And yet, there it was — interruption after interruption — message after message — annoyance after annoyance. Because the truth is, most companies don’t care who they bother as long as it ends up in some percentage of sales—for them.

This entire model is broken—and it’s just wrong. But what if you could attract exactly the right customers for your brand WITHOUT disrupting the rest? What if you didn’t need their personal data to do it? That is the premise of this course which teaches you the basics of attraction-based marketing strategies.

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