APS Level 4 Diploma in Executive Sales Professionalism

Distance/Blended learning | Tutor support via learning portal | Self paced course | Study materials available

School of Business, London


£918 inc VAT
Payment options

Payment Plans are available.

International Students are exempted from Value Added Tax(VAT)

Study method
Online, self-paced
9 Months
Access to content
Access until course completion
No formal qualification
Additional info
  • Tutor is available to students
  • Certificate of completion available and is included in the price


The APS Level 4 Diploma in Executive Sales Professionalism (VRQ) is designed at learners who intend to gain formal recognition of their knowledge, understanding and competence of working in sales or in an executive sales professional role at this level. The qualification is suitable for individuals working in, or hoping to work in, a variety of executive selling or executive sales professional roles, either developing sales business, developing customer sales, or working with key accounts. By achieving the qualification learners will cover the required essentials of working in, a variety of sales or advanced sales professional roles, with respect to sales organisation and sales operations at this level.


The Association of Professional Sales (APS) is an internationally recognised professional sales body, which advances and promotes excellence in the sales profession. It is a community of sales professionals building standards of excellence, diversity and education ensuring the best knowledge, understanding, skills and practice in the sales profession. APS want their members to develop sales professional knowledge and skills through a carefully structured approach, consequently their activities include; Professional Registration, Sales Code of Conduct, Continuous Professional Development programme, Sales Professional Framework, Professional Sales Qualifications and Certified Sales Professional status. The APS has members from all areas of the sales force and being registered on the APS ‘journey of professionalism’ ensures attainment of the best knowledge, skills, behaviors and practices in professional sales.

Who is this course for?

For those who are aspiring to be middle sales managers.


This qualification is approved for learners 18 plus in England, Wales, Northern Ireland, Scotland and internationally.

There are no formal entry requirements. However, learners should be able to work at level 3 or above and be proficient in the use of English Language.

Career path

Learners who achieve the Diploma qualification can progress onto the APS Level 5 Certificate and Diploma in Advanced Sales Professionalism (VRQ). They can also progress using their CPD programme or onto other relevant qualifications eg Foundation Degree Apprenticeship (Level 4).

Questions and answers


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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


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