Analytics for Retail Banks



£149 inc VAT
Study method
Online, self-paced

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The Edureka Analytics for Retail Banks course is designed to provide the requisite knowledge and skills to become a data-driven marketer. It starts with fundamental concepts around the analytics lifecycle, data requirements and customer lifecycle to advanced topics around digital experiences, event-based marketing, omni-channel marketing and campaign analytics, among others.


After completing the Edureka course, you will be able to:

1. Understand the applications of data-driven marketing across the customer life cycle at retail banks.

2. Understand the data infrastructure and the analytics set up required to carry out data-driven marketing.

3. Understand the nuances of how incoming, outgoing and interactive channels impact data-driven programs.

4. Understand and design event-based marketing programs and Contextual campaigns at retail banks.

5. Understand how to use analytics to improve campaign performance.

6. Get an overview of analytics best practices in retail banks.

7. Understand the practical issues that one will encounter while implementing data-driven marketing programs at retail banks.

8. Be aware of how data driven marketing is done across banks of different countries.

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