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Why should you choose this course?
The NHS is a complex organisation that faces increasing demand for services along with constrained funding. The belief that technology can contribute to quality outcomes and efficiency gains is embedded within NHS policy propositions and commitments, but this does not make the NHS market for technology easy to navigate.
This course provides an introduction to the organisation of the NHS, its governance and policy drivers, with a specific focus on how technology is organised in the NHS, background trends and priorities, as well as procurement processes.
What is the course outcome?
This engaging and informative workshop will provide delegates with a good understanding of the NHS. Participants will gain knowledge that will enable them to target and identify policy areas and demand opportunities relevant to their own organisation.
What is the agenda?
- Structure of the NHS: introduction to the organisation of the NHS, with an emphasis on understanding that it is not a single entity. A high level explanation of policy, commissioning and provision, including funding flows.
- Technology in the NHS: how technology is organised in the NHS, providing an understanding of which buyers are for different kinds of technologies.
- Impact of policy: review of key policies and initiatives that influence the demand for and requirements of technology.
- Regulation and procurement: discussion of regulation and how it impacts marketing and sales.
Who is the course leader?
Louise Sinclair is a senior marketing communications and stakeholder engagement practitioner working in the health and care sector and she’s worked closely with UK government, health and care providers as well as global healthcare technology suppliers and innovators over the last 20 years. She is the co-founder of One HealthTech, an international community-based network established in 2015 that promotes diversity and inclusion in the healthtech industry. One HealthTech now represents more than 10,000 members engaged in a movement to harness the power of technology for the benefit of all.
Over the last 7 years Louise has delivered strategic communications and stakeholder engagement advice for digital transformation projects for NHS Care Providers, NHS Digital, NHS England, as well as a number of digital health SMEs. She has organised international healthcare trade mission delegates for the UK government and has advocated for digital transformation across the NHS and its supplier ecosystem.
Who is this course for?
Who should attend?
This course is suitable for anyone new to the health technology sector or seeking to refresh and update their understanding. It is particularly relevant to sales, marketing and business development managers who need to strengthen their understanding of how the NHS is organised and uses technology.
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