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Advertising: Native Advertising, Search Advertising with SEO, Social Media & Google Ads cover image

Advertising: Native Advertising, Search Advertising with SEO, Social Media & Google Ads
Skill Arts

05 Premium Courses Bundle | CPDQE Accredited | Dual Certificates | Lifetime Access | Easy Refund

Summary

Price
£19 inc VAT
Study method
Online, On Demand 
Duration
7.7 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Accredited Certificate on Advertising from SkillArts - Free
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students
2 students purchased this course

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Overview

Why Study This Advertising: Native Advertising, Search Advertising with SEO, Social Media & Google Ads Diploma?

  • IAB UK projects digital ad spending in the UK to hit £28.8 billion by 2025.
  • Advertising jobs in the UK have grown 14% year-on-year.
  • The average advertising salary in the UK sits at £42,000 per year.
  • Global advertising expenditure to reach $873 billion by 2025.


This Advertising: Native Advertising, Search Advertising with SEO, Social Media & Google Ads Diploma Comprises The Following Courses:

  • Course 01: Native Advertising
  • Course 02: Search Advertising
  • Course 03: SEO For Beginners
  • Course 04: Social Media Marketing
  • Course 05: Google Ads Mastery


Learning Outcomes:

  • Design advertising campaigns that blend seamlessly with content, creating non-intrusive advertising strategies.
  • Develop search advertising aligned with user queries, securing prominent placement on search engine results pages.
  • Learn SEO basics to optimize content for better visibility, ranking, and organic traffic through effective advertising.
  • Apply social media advertising strategies to boost engagement, brand recognition, and conversions.
  • Manage Google Ads campaigns for precise targeting, effective reach, and optimized advertising ROI.

CPDQE Accreditation

This Advertising Course is CPDQE accredited. CPD is a globally recognised parameter for continuous professional development acknowledged by thousands of professional bodies, employers and academic institutions in the UK and around the world.

Dual Certificates

After completing this Advertising Course, you will receive a course completion certificate from Reed. Also, you will receive an Accredited Certificate of Completion From SkillArts.

Certificates

Curriculum

6
sections
66
lectures
7h 45m
total

    • 1: Advertising: Native Ads Fundamentals 10:00
    • 2: Advertising: Native Advertising Ecosystem 10:00
    • 3: Advertising: Content Formats & Native Ads 08:00
    • 4: Advertising: Native Ad Platforms 09:00
    • 5: Advertising: Affiliate Marketing with Native Ads 10:00
    • 6: Advertising: App Marketing with Native Ads 11:00
    • 7: Care for a feedback! 01:00
    • 8: Advertising: E-commerce Native Advertising 10:00
    • 9: Advertising: Outbrain Native Ads 09:00
    • 10: Advertising: MGID & Verizon Media Native Ads 10:00
    • 11: Advertising: Taboola Native Ads 09:00

    • 12: Advertising: Introduction to Search Advertising 11:00
    • 13: Advertising: Understanding Google Ads 09:00
    • 14: Advertising: Google Ads Formats and Features 10:00
    • 15: Advertising: Keyword Research and Match Types 09:00
    • 16: Advertising: Lead Generation, Traffic, and List Building 11:00
    • 17: Advertising: Marketing Objectives and Strategy in Search Ads 11:00
    • 18: Advertising: Ad Groups and Keywords in Search Ads 10:00
    • 19: Advertising: Creating and Monitoring Search Ads 11:00
    • 20: Advertising: Microsoft Advertising_ An Alternative to Google Ads 10:00
    • 21: Advertising: The Google Ads Auction, Keywords Bids Bidding Strategies 09:00

    • 22: Advertising: Introduction To Niche Site Creation 05:19
    • 23: Advertising: Keyword Strategy 08:41
    • 24: Advertising: Installing Wordpress 05:52
    • 25: Advertising: WP Security 03:47
    • 26: Advertising: WP Plugins 09:24
    • 27: Advertising: Free SSL Certificate Installation 08:18
    • 28: Advertising: On-Page SEO 08:46
    • 29: Advertising: Content Creation 04:34
    • 30: Advertising: Building The Post Structure 09:48
    • 31: Advertising: Backlinks 05:31
    • 32: Advertising: Site Ranking - The Case Study 06:27

    • 33: Advertising: Social Marketing Intro 00:47
    • 34: Advertising: Marketing On Facebook & Instagram 19:17
    • 35: Advertising: Marketing On Twitter & Youtube 13:49
    • 36: Advertising: Intro To Pintrest Marketing 00:45
    • 37: Advertising: Pintrest Marketing - Part 1 07:29
    • 38: Advertising: Pintrest Marketing - Part 2 15:39
    • 39: Advertising: Pintrest Marketing - Part 3 10:36
    • 40: Advertising: Linkedin Marketing Intro 00:46
    • 41: Advertising: Linkedin Marketing - Part 1 06:12
    • 42: Advertising: Linkedin Marketing - Part 2 07:06
    • 43: Advertising: Linkedin Marketing - Part 3 05:04
    • 44: Advertising: Intro To Split Testing 00:49
    • 45: Advertising: Split Testing - Part 1 09:31
    • 46: Advertising: Split Testing - Part 2 05:01
    • 47: Advertising: Split Testing - Part 3 08:42
    • 48: Advertising: Intro To Funnel Building 00:47
    • 49: Advertising: Funnel Building - Part 1 04:14
    • 50: Advertising: Funnel Building - Part 2 06:56
    • 51: Advertising: Funnel Building - Part 3 08:55

    • 52: Advertising: Getting Started with Google Ads 04:12
    • 53: Advertising: Create Your Google Ads - Step by Step 04:07
    • 54: Advertising: Ingredients to Build a Successful Adwords Campaign 03:57
    • 55: Advertising: Google Adwords Mistakes to be Avoided 03:52
    • 56: Advertising: Google AdWords Audit - Optimisation Guide 05:49
    • 57: Advertising: Improving Quality Score in Google Adwords 04:07
    • 58: Advertising: AdWords Display Advertising 04:32
    • 59: Advertising: Turbocharge Adwords for Breakthrough Performance 03:12
    • 60: Advertising: Content Re-marketing Strategies with Google display Network 03:49
    • 61: Advertising: Adwords Bidding Strategies Your Competitors Dont Know 06:32
    • 62: Advertising: Using Google Adwords for Small Businesses 02:41
    • 63: Advertising: How to Reduce Wasted Adwords Spend 02:02
    • 64: Advertising: Google Adwords Features Updated(A) 03:55
    • 65: Advertising: Tracking Google Ads - Analytics 03:50

    • 66: Claim Your Free Accredited Certificate 01:00

Description

Advertising: Native Advertising, Search Advertising with SEO, Social Media & Google Ads Course Syllabus

➥ Course 01: Native Advertising
This course provides a comprehensive overview of Native Advertising, focusing on seamlessly integrating advertising content within the natural flow of user experiences across various platforms. It covers the strategies to create subtle, yet effective ads that align with the look and feel of the host platform, ensuring your message reaches the target audience in a non-disruptive manner. You will learn about crafting headlines, storytelling techniques, and data analysis to measure the impact of Native Advertising campaigns.

➥ Course 02: Search Advertising
Search Advertising is essential for capturing potential customers through search engine queries. This course dives deep into designing, launching, and optimizing effective Search Advertising campaigns using relevant keywords that align with user intent. Learn how to analyze search trends, refine your ad copy for maximum impact, and target audiences based on behavior, location, and interests. You'll also gain insights into measuring performance and refining your approach for better results.

➥ Course 03: SEO For Beginners
This SEO course introduces fundamental concepts like keyword research, on-page and off-page SEO, and link-building strategies. It emphasizes the importance of optimizing website architecture, content, and metadata for search engines. Students will explore tools and techniques for analyzing website performance and identifying opportunities to enhance search rankings, ultimately leading to increased organic traffic.

➥ Course 04: Social Media Marketing
Social Media Marketing is a vital part of the advertising mix. This course explores the nuances of advertising across platforms like Facebook, Instagram, LinkedIn, and Twitter. Learn to develop content strategies tailored to each network, craft engaging posts, run targeted ad campaigns, and analyze metrics to refine your social media approach. By the end of this module, you'll be able to create high-impact campaigns that boost brand visibility and drive measurable business growth.

➥ Course 05: Google Ads Mastery
Google Ads is a powerful tool for online advertising. In this course, you'll learn to design, implement, and manage successful campaigns across Google's advertising network. Gain practical skills in keyword selection, bid management, ad copywriting, and audience targeting. Understand how to optimize campaigns for conversions and leverage data insights to achieve better ROI. Additionally, you will explore remarketing techniques and advanced strategies to maximize ad reach and effectiveness.

Who is this course for?

  • Advertisement Manager
  • Paid Media Manager
  • Campaign Manager PPC & Paid Social

This course will pave the way for higher study in the field of Advertising. You can enrol on higher level Advertising courses, such as:

  • Level 3 NCFE Diploma in Advertising and Marketing
  • Level 4 NCFE Extended Diploma in Advertising and Marketing
  • Level 5 NCFE Higher National Diploma in Advertising and Marketing
  • Level 6 NCFE Bachelor's Degree in Advertising and Marketing
  • Level 7 NCFE Master's Degree in Advertising and Marketing
  • CIM Level 3 Certificate in Professional Advertising
  • CIM Level 4 Diploma in Professional Advertising
  • CIM Level 5 Advanced Diploma in Professional Advertising
  • CIM Level 6 Postgraduate Diploma in Professional Advertising

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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