Advertising / Marketing Diploma - CPD Certified
Student Discount Card Eligible | Lifetime Access | Online certified training |Online certificate and exam included
Be-a.co.uk
Summary
- Exam(s) / assessment(s) is included in price
- Tutor is available to students
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Overview
Our Advertising & Marketing Diploma has been given the CPD Certification and is the perfect course for anyone looking to work in the Advertising & Marketing sector.
Packed in to 18 modules teaching you everything you need to succeed in this profession.
The course can be studied part time and you can become accredited in as little as 15 hours and you can study at your own pace.
The comprehensive syllabus is supported by experienced tutors who are there to help you through email.
Your qualification will be recognised and can be checked for validity on our dedicated website.
More Key features about our Advertising & Marketing Diploma
- Lifetime Access to your course
- The price you pay Reed is for the whole course including final exam – no hidden fees
- CPD certificate upon successful completion
- Tutor Support Monday – Friday
** When purchasing this course you will be eligible to apply for the XO Student Discount Card!! You can save on brands such as New Look, Disney, ASOS, Hotels, Miss Selfridge , Domino’s and many more.**
CPD
Course media
Description
Module 1
In-Depth Look at Advertising
Student Objectives:
- To learn the difference between advertising and marketing
- To understand the components of advertising
- To learn about the role as an advertiser
- To understand the advertising industry
- Plus much more...
Module 2
Media Planning
Student Objectives:
- To learn what media planning is
- To understand what a professional media planner does
- To learn about the media planning process
- To learn about media scheduling
- Plus much more...
Module 3
Marketing Strategies
Student Objectives:
- To learn about different types of marketing strategies
- To understand how marketing strategies can benefit a business
- To learn which marketing strategies might work best for your business
- To learn the differences and similarities between marketing strategies
- Plus much more...
Module 4
The Purpose of Adverts
Student Objectives:
- To learn about the history of advertising
- To learn what advertising can do for a business
- To understand about the different methods of advertising
- To understand viral advertising
- Plus much more...
Module 5
Market Research
Student Objectives:
- To learn about customer research
- To understand how important customer research is to a business
- To learn how to gauge customer satisfaction
- To understand the types of market research
- Plus much more...
Module 6
Designing the Budget
Student Objectives:
- To learn how to set an appropriate marketing and advertising budget
- To learn about keeping a budget for marketing and advertising
- To learn about traditional media channels
- To understand how to stick to a budget
- Plus much more...
Module 7
Positioning Your Message
Student Objectives:
- To understand what positioning means in a marketing sense
- To learn how to define your brands message
- To understand how to create messages using positioning marketing
- To learn the ways to position your message
- Plus much more...
Module 8
Elements of an Advertising Campaign
Student Objectives:
- To learn about the different elements of advertising
- To understand the key of a successful advertising campaign
- To learn which elements work in which circumstances
- To learn how to target an audience with an advertising campaign
- Plus much more...
Module 9
Recipe for a Perfect Advert
Student Objectives:
- To learn how to create ads for different mediums
- To learn about different advert options
- To learn how to write an advert
- To understand the parts of a perfect advert
- Plus much more...
Module 10
Buying Advertising Space
Student Objectives
- To learn about the responsibilities of a media buyer
- To understand how media buyers identify a target audience
- To learn how to buy advertising space
- To understand how to decide which advertising space is best for your product
- Plus much more...
Module 11
Viral Marketing
Student Objectives
- To learn how to create a buzz with advertising
- Understand and execute a proper complaints procedure
- To understand how viral marketing works
- To see the importance of the customer experience in viral marketing
- Plus much more...
Module 12
Mastering the Art of Social Media Marketing
Student Objectives:
- To learn about the significance of social media marketing
- To learn how social media marketing can improve an overall marketing plan
- To learn how to engage with customers via social media
- To learn about social marketing and how you can use it in your company
- Plus much more...
Module 13
Avoiding Pitfalls in Marketing and Advertising
Student Objectives:
- To learn about the marketing pitfalls that marketers run into
- To learn how to avoid common mistakes
- To understand why some advertisements do not work
- To learn the importance of research in designing adverts
- Plus much more...
Module 14
Understanding the Important Abbreviations in Advertising
Student Objectives:
- To learn about different abbreviations in the marketing industry
- To understand how to use these abbreviations in the industry
- To learn how to find a unique selling point
- To understand how certain advertising tactics work
- Plus much more...
Module 15
Advertising and the Law in the UK
Student Objectives:
- To understand who regulates UK advertising law
- To learn about UK advertising codes
- To learn about advertising to children
- To understand gambling advertising
- Plus much more...
Module 16
Print and Online Advertising
Student Objectives:
- To learn the intricate details of print and online advertising
- To understand how print media uses adverts
- To understand how online media uses adverts
- To learn how to use print advertising for a business
- Plus much more...
Module 17
Important Advertising Examples
Student Objectives:
- To learn how to examine different advertising types
- To see how advertising works in the real world with companies you know
- To see examples of common advertising examples from the UK
- To learn how billboards can work for a business
- Plus much more...
Module 18
Career Opportunities in Marketing and Advertising
Student Objectives:
- To learn about different career options in advertising and marketing
- To learn how to progress in marketing and advertising
- To learn some tips to make yourself attractive to marketing and advertising firms
- To understand how to make yourself stand out from the crowd
- Plus much more...
Who is this course for?
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
Reed Courses Student Testimonials on our Diploma
Sim El - Hatfield
Excellent career progression
This is one of the best online available courses of marketing and advertising! So interesting and enriching for an excellent career progression
Lynne Price-Walker - Gloucester
I would recommend to anyone aiming to join the industry
I have worked within sales and marketing environments for a number of years, but not formally trained in marketing.
I found this course really interesting, clarifying and expanding on my knowledge in a format that proved easy to read and digest.
The worksheets were very useful prompts to check retention and understanding of individual modules, prior to progressing. I would recommend to anyone aiming to join the industry as an excellent grounding in advertising and marketing.
Rochelle Hughes – Scunthorpe
This course is really concise and well written.
This course is really concise and well written. I am exceptionally pleased with my purchase and I am hoping that I will soon progress towards a job in this industry.
You can complete this all online but you also have the option to save the modules in pdf or print the modules for your records which is great for revision.
Great price and lots of help.
Danielle Woodall – Birmingham
I am confident it would help anyone take the plunge into the marketing world!!
I am over the moon with this course and just had to leave a positive review.
The content is very relevant and completely up to date, it gives a fantastic overview of Advertising which is simple and easy to read and digest. It has helped me understand aspects in my current job role more than I needed. I am confident it would help anyone take the plunge into the marketing world!! The little tests along the way are also really handy, and tests what you have understood.
I would highly recommend this course. I am really looking forward to completing the remainder of this course, and browse what other courses are available. Thank you!!
Requirements
Our Course is fully compatible with PC’s, Mac’s, Laptop, Tablet and Smartphone devices. Now more than ever people are using the internet while on the move so our course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G.
There is no time limit for completing this course, it can be studied in your own time at your own pace.
All tests are online and are taken either during or after the course, these are included in the price.
Career path
With experience, you could progress to account manager, become an agency director, or set up your own agency.
Questions and answers
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
