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Advertising Industry: Key Players and Processes

All you need to know about Advertising | Include Free PDF Certificate & Tutor Support

Learndrive

Summary

Price
£12 inc VAT
Study method
Online, On Demand What's this?
Duration
2.1 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students

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Overview

Explore the dynamic world of Advertising with this comprehensive course. From understanding the fundamental concepts of Advertising to mastering advanced advertising techniques, this course provides a comprehensive insight into the Advertising industry. Whether you're interested in traditional or digital advertising, this course equips you with the knowledge and skills needed to excel in the ever-evolving field of Advertising.

Learning Outcome: By completing this Advertising course, participants will:

  • Develop a strong understanding of advertising principles and practices.
  • Gain proficiency in various advertising methods, both traditional and digital.
  • Master the art of creating effective advertisements and marketing strategies.
  • Stay up-to-date with the latest trends and emerging technologies in the Advertising industry.
  • Learn about ethical considerations and regulations in the Advertising field.

Certificates

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

Curriculum

11
sections
16
lectures
2h 9m
total

Course media

Description

Embark on a journey through the realm of Advertising with this meticulously crafted course. From understanding the role of advertising specialists to exploring the intricacies of digital marketing, this course provides a comprehensive overview of the Advertising industry. Whether you're interested in creating persuasive copy or delving into the world of influencer marketing, this course caters to individuals seeking a well-rounded understanding of Advertising.

Course Curriculum:

  • Module 1: Introduction to Advertising

    • Understanding the essence of Advertising.
    • The pivotal role of an Advertising Specialist.
    • Exploring traditional and digital advertising methods.
    • Unveiling key players and processes in the Advertising industry.
    • Navigating ethics and regulations in the world of Advertising.

  • Module 2: Search Engine Optimization (SEO)

    • Introduction to the realm of SEO.
    • Decoding the mechanisms of search engines.
    • Mastering keyword research and optimization.
    • Employing on-page and off-page SEO techniques.
    • Tracking SEO performance and analyzing metrics.

  • Module 3: Social Media Marketing

    • Initiating your journey into social media marketing.
    • Unveiling popular platforms for advertising purposes.
    • Crafting an effective social media marketing plan.
    • Engaging audiences and fostering connections on social media.
    • Exploring the realm of social media advertising and promotions.

  • Module 4: Content Marketing

    • The art and science of content marketing.
    • Diverse forms of content: blogs, infographics, videos, and more.
    • Strategies for content creation and curation.
    • Promoting content across online platforms.
    • Evaluating the impact and success of content marketing.

  • Module 5: Online and Mobile Marketing

    • Introduction to the world of online and mobile marketing.
    • Crafting user-friendly websites for effective marketing.
    • Unveiling the potential of mobile marketing: apps, SMS, MMS, and mobile websites.
    • Harnessing the power of email marketing.
    • Enhancing visibility through local SEO and geotargeting.

  • Module 6: Search Ads

    • Navigating the world of search ads and pay-per-click (PPC) advertising.
    • Crafting compelling search ads.
    • Employing keyword selection and bidding strategies.
    • Optimizing landing pages for maximum impact.
    • Monitoring and enhancing the performance of search ads.

  • Module 7: Digital Marketing Strategy

    • Unveiling the significance of a robust digital marketing strategy.
    • Designing a comprehensive strategy: setting goals, identifying target audiences, and choosing channels.
    • Executing your digital marketing strategy effectively.
    • Continuously monitoring and adapting your digital marketing strategy.
    • Exploring successful case studies of digital marketing strategies.

  • Module 8: Copywriting

    • Embarking on the journey of copywriting.
    • Tailoring content for various media: web, email, social media.
    • Crafting persuasive and engaging copy that resonates.
    • Aligning copywriting practices with search engine optimization.
    • Mastering the art of proofreading and editing.

  • Module 9: Advanced Advertising Techniques

    • Delving into advanced advertising methods.
    • Unraveling the world of programmatic advertising.
    • Mastering remarketing and retargeting strategies.
    • Exploring the influence of influencer marketing.
    • Understanding the subtleties of native and viral advertising.

  • Module 10: Future Trends in Advertising

    • Anticipating the integration of AI and machine learning in advertising.
    • Personalization and customization in the realm of digital advertising.
    • Navigating voice search and smart speaker interactions.
    • The promising potential of virtual and augmented reality in advertising.
    • Addressing ethical and privacy considerations in the evolving landscape of Advertising.

Who is this course for?

This Advertising course is tailored for:

  • Individuals aspiring to understand the principles and practices of the Advertising industry.
  • Marketing enthusiasts seeking to enhance their advertising skills.
  • Professionals keen on exploring the world of digital marketing and advertising.

Requirements

This AdvertisingTraining does not have any prerequisites or formal requirements.

Career path

Taking Advertising Course will open up a variety of career options for you.

Questions and answers

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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