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Advertising Account Planner
Discover Training

Free PDF Certificate + Self-Assessment Quiz (MCQ) | 10 CPD Points | Lifetime Access

Summary

Price
£21 inc VAT
Study method
Online, On Demand 
Duration
0.8 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • Reed Courses Certificate of Completion - Free
Assessment details
  • Multiple Choice Question (MCQ) (included in price)
Additional info
  • Tutor is available to students

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Overview

Embarking on a journey to become an Advertising Account Planner opens doors to a dynamic and rewarding career. In the UK, advertising professionals have seen a 14% year-on-year growth in job opportunities, reflecting the industry's robust expansion.

The role of an Advertising Account Planner is pivotal, bridging the gap between clients and creative teams to craft compelling campaigns that resonate with target audiences. By mastering the art of advertising account planning, you position yourself at the heart of strategic decision-making, driving brand success and consumer engagement.

Our comprehensive Advertising Account Planner course is meticulously designed to equip you with the essential skills and knowledge required in today's competitive landscape. Through a blend of theoretical frameworks and applications, you'll delve into consumer psychology, strategic development, brand positioning, and the latest trends shaping the future of advertising. Each module is crafted to provide a deep understanding of the multifaceted role of an Advertising Account Planner, ensuring you are well-prepared to navigate and influence the digital world.

By enrolling in this Advertising Account Planner course, you commit to a transformative learning experience that will enhance your strategic thinking and creative problem-solving abilities. As you progress, you'll gain insights into crafting effective briefs, understanding consumer behaviour, and measuring campaign success. These competencies are crucial for an Advertising Account Planner aiming to make a significant impact in the industry.

**Key Features**

  • Instant Access
  • Free Digital Certificate

Learning Outcomes :

  • Develop a comprehensive understanding of the Advertising Account Planner role.
  • Analyze consumer psychology to inform strategic advertising decisions.
  • Create effective strategic briefs that guide creative development.
  • Evaluate brand positioning strategies to enhance market competitiveness.
  • Measure advertising campaign success using key performance indicators.
  • Integrate consumer behaviour analysis into advertising planning.

Certificates

Assessment details

Multiple Choice Question (MCQ)

Included in course price

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

5
sections
10
lectures
0h 49m
total

Description

The course offers an in-depth exploration of the critical aspects of advertising account planning. Participants will engage with modules covering the foundations of advertising account planning, consumer psychology, strategic development, brand positioning, and methods for measuring campaign success. This curriculum is designed to provide a holistic understanding of the Advertising Account Planner's role, emphasizing the application of theoretical knowledge to real-world scenarios.

By the end of the course, learners will be equipped with the skills necessary to excel as an Advertising Account Planner, capable of driving impactful advertising strategies.

Course Curriculum:

  • Module 1: Foundations of Advertising Account Planning
  • Module 2: Understanding the Consumer: Psychology and Behavioural Insights
  • Module 3: Strategic Development and Brief Creation
  • Module 4: Brand Positioning and Communication Theory
  • Module 5: Measuring Campaign Success and Future Trends

Who is this course for?

  • Aspiring professionals seeking to specialize as an Advertising Account Planner.
  • Marketing graduates aiming to deepen their understanding of advertising strategy.
  • Brand managers interested in the intricacies of advertising account planning.
  • Entrepreneurs aiming to develop effective advertising strategies for their businesses.

Requirements

  • A foundational understanding of marketing principles.
  • Proficiency in analytical thinking and communication.
  • Access to a computer with internet connectivity for online learning modules.

Career path

  • Advertising Account Planner: £30,000 – £45,000 per annum
  • Brand Strategist: £35,000 – £50,000 per annum
  • Market Research Analyst: £25,000 – £40,000 per annum
  • Creative Director: £60,000 – £80,000 per annum
  • Media Planner: £25,000 – £40,000 per annum
  • Digital Marketing Manager: £40,000 – £60,000 per annum

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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