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Advertising account executive
Janets

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Summary

Price
£19 inc VAT
Study method
Online, On Demand 
Course format
5 Videos (with subtitles and transcripts)
Duration
1.3 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • Reed Courses Certificate of Completion - Free
Assessment details
  • Multiple Choice Questions (MCQ)/Assignment (included in price)
Additional info
  • Tutor is available to students

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Overview

Advertising account executives play a key role in connecting clients with creative and strategic advertising solutions. In competitive markets, poor communication, weak campaign planning, or misunderstanding client needs can lead to ineffective advertising, lost budgets, and damaged client relationships. Strong account management skills are essential for delivering successful campaigns and maintaining long-term client satisfaction.

This course introduces the role of an advertising account executive and how they manage client relationships, advertising campaigns, and project delivery. It explains how executives act as the bridge between clients and creative teams, ensuring that campaign objectives are clearly understood and effectively executed.

In addition, the course covers campaign planning, client communication, budgeting basics, and coordination with creative and media teams. It equips learners with the practical skills needed to manage advertising accounts and support successful marketing campaigns.

Learning Outcomes

After completing this course, you will be able to:

  • Understand the role of an advertising account executive
  • Manage client relationships effectively in advertising projects
  • Support the planning and execution of advertising campaigns
  • Communicate client requirements to creative teams clearly
  • Understand basic advertising budgets and timelines
  • Coordinate between clients, designers, and media teams
  • Monitor campaign progress and performance
  • Develop strong professional communication skills

Certificates

Assessment details

Multiple Choice Questions (MCQ)/Assignment

Included in course price

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

This course contains

Format: 5 Videos (with subtitles and transcripts)

Duration: 1h and 16m

Description

Advertising account executives are responsible for ensuring that advertising campaigns meet client expectations while staying on schedule and within budget. This course introduces the core responsibilities of the role, including client communication, campaign coordination, and project support. Learners will gain an understanding of how advertising projects are managed from initial briefing to final delivery.

The course also explores teamwork, communication strategies, and campaign workflow processes used in advertising agencies. It highlights how account executives contribute to successful marketing outcomes by bridging the gap between clients and creative teams. By the end of the course, learners will be able to support advertising campaigns and manage client relationships effectively.

Who is this course for?

  • Aspiring advertising and marketing professionals
  • Students of business, marketing, or communications
  • Entry-level agency staff
  • Individuals interested in media and advertising careers
  • Anyone looking to build client management skills

Requirements

This Advertising account executive Programme requires no prior experience and learners from any background can enrol in the course. All you need is a device and an internet connection!.

Career path

  • Advertising Account Executive (£25,000 – £45,000)
  • Account Manager (£35,000 – £65,000)
  • Senior Account Executive (£35,000 – £55,000)
  • Marketing Executive (£28,000 – £55,000)
  • Client Services Manager (£40,000 – £80,000)
  • Advertising Manager (£45,000 – £90,000)
  • Brand Manager (£40,000 – £85,000)
  • Agency Account Director (£60,000 – £120,000+)

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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