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Advanced Training in Digital Marketing (Social Media Marketing, Google Ads, PPC, & SEO)
Academy for Health & Fitness

CPD Accredited | Lifetime Access | Tutor & 24/7 Support | 90 CPD Points

Summary

Price
Save 28%
£15 inc VAT (was £21)
Offer ends 10 August 2026
Study method
Online, On Demand 
Course format
308 Videos (with subtitles and transcripts) and 11 PDFs
Duration
31 hours · Self-paced
Qualification
No formal qualification
CPD
90 CPD hours / points
CPD What's this?
Achievement
Endorsed by The Quality Licence Scheme
Certificates
  • CPD Accredited Digital Certificate - Free
  • CPD Accredited Hard Copy Certificate - £29.99
  • Advanced Training at QLS Level 7 - £139
Assessment details
  • Assessment (included in price)
Additional info
  • Tutor is available to students
2,470 students purchased this course

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Overview

With over 90 percent of UK adults active online and businesses investing heavily in digital channels, advanced marketing expertise has become a decisive advantage. Organisations are seeking professionals who can drive visibility, engagement and measurable growth across multiple platforms. Strengthening your digital marketing capability now places you at the forefront of an increasingly competitive and opportunity-rich sector.

This Advanced Training explores Email Marketing, Copywriting, Blogging, YouTube, Twitter, Instagram and Video Marketing, alongside Strategic Marketing & Planning and Content Management Strategy. You will also examine Digital Marketing Growth Hacking, Pay Per Click Marketing, Search Engine Optimisation, Mobile Marketing, Sales and Marketing, and Communication Skills, building a comprehensive understanding of modern marketing strategy and performance.

Through this course, you will equip yourself with a solid foundation in the core concepts of digital marketing. It ensures you learn all the essential skills and knowledge needed to excel in digital marketing. Broaden your knowledge of the basics of digital marketing, including the elemental characteristics, and its various strategies that empower you to develop and implement digital marketing strategies and drive sales eventually.

The Advanced Training in Digital Marketing at QLS Level 7 now comes to you, accompanied by the 10 Premium Courses Bundle. Courses Are:

  • ➥ Course 01: Level 7 Advanced Training in Digital Marketing (Email Marketing, Copywriting, Blogging, YouTube, Twitter, Instagram, Video Marketing)
  • ➥ Course 02: Strategic Marketing & Planning
  • ➥ Course 03: Content Management Strategy: Content Creation and Content Marketing Training
  • ➥ Course 04: Digital Marketing - Growth Hacking
  • ➥ Course 05: Pay-per-Click (PPC) Marketing for Lead Generating
  • ➥ Course 06: Search Engine Optimisation (SEO)
  • ➥ Course 07: Mobile Marketing
  • ➥ Course 08: Sales and Marketing
  • ➥ Course 09: Communication Skills

What You Learn From This Advanced Training in Digital Marketing (Social Media Marketing, Google Ads, PPC, & SEO) Course:

  • Familiarise yourself with the arena of digital marketing.
  • Know what the target audience is & how to find your audience.
  • Delve into the basics of brand identity & brand identity tools.
  • Understand the importance of websites & email marketing.
  • Have a clear knowledge of copywriting, blogging & SEO.

Achievement

Certificates

Assessment details

Assessment

Included in course price

CPD

90 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

This course contains

Format: 308 Videos (with subtitles and transcripts) and 11 PDFs

Duration: 31h and 3m

    • 5: Define your Purpose 04:03
    • 6: Case Studies 05:26
    • 7: Positioning Your Brand 04:06
    • 8: Case studies – Positioning 03:06
    • 9: Unique Selling Proposition 06:01
    • 10: Personality 01:50
    • 11: Case Study – Personality 06:54
    • 12: Find Your Audience 04:57
    • 13: Validate Your Business 08:30

    • 14: Intro Brand Identity 02:27
    • 15: Case Study – 3 Company Styles 04:44
    • 16: Free Branding Tools 07:40
    • 17: Learn Canva in 10 Minutes 10:35
    • 18: Learn Photoshop in 30 Minutes 26:11

    • 19: Intro to Websites 03:40
    • 20: Choose a Domain Name 05:29
    • 21: Intro to WordPress Lessons 01:15
    • 22: Purchase Hosting and Install WordPress 06:00
    • 23: Navigating WordPress 06:07
    • 24: Install and Activate Themes 06:34
    • 25: Add a Static Home Page 04:09
    • 26: Editing a Page & Change the Site Title 17:06
    • 27: Add and Edit a Menu 05:42
    • 28: Publishing website 01:41
    • 29: Writing a New Post & Organizing Your Blog 09:13
    • 30: Blog Page Design - Excerpts vs Full Content 01:01
    • 31: YouTube Videos 03:44
    • 32: Customise the Sidebar 04:47
    • 33: Add Site Icon with a Plugin 02:26
    • 34: Make Your Website Responsive and Mobile Friendly 03:28
    • 35: Customise Footer Information 03:28
    • 36: Find, Install, and Activate Plugins 07:19
    • 37: Backing Up Your Website 04:48
    • 38: Securing Your Site from Attackers 04:52
    • 39: Make Your Site SEO Friendly 05:37
    • 40: Make Your Website Faster 04:34
    • 41: See your Google Analytics in WordPress 05:06
    • 42: Block Spam with Akismet 03:14
    • 43: Pretty Link Redirects & Link Shortener 02:59
    • 44: WordPress Commenting Systems & Plugins 05:08
    • 45: Secure Contact Forms in WordPress 07:08
    • 46: Free Email Marketing in WordPress 10:59
    • 47: Add Social Sharing Buttons 06:51
    • 48: What Pages Do You Need- 08:42
    • 49: Design a Home Page that Works 08:54
    • 50: The Start Here and About Page 06:15
    • 51: The Resource Page 05:40

    • 52: Email Marketing 06:52
    • 53: Email Marketing Tools 04:10
    • 54: Lead Magnets 07:27
    • 55: Where to put opt-in forms 05:35
    • 56: Segmenting and Tagging Your Subscribers 05:11
    • 57: Email Sequences 13:06
    • 58: Better Email Subject Lines 03:54
    • 59: Using Analytics to Improve Emails 07:06
    • 60: Case Study - 100 Subscribers in Less Than 1 Week 05:33

    • 61: Copywriting Basics 02:20
    • 62: A.I.D.A- 05:31
    • 63: Case Study of a Sales Page 08:15
    • 64: 10 Commandments of Copywriting 06:42
    • 65: Write Better Headlines 05:21
    • 66: Write Quality Articles 06:18
    • 67: Optimize Your Website SEO 05:24

    • 68: Digital Marketing - Intro to YouTube 06:39
    • 69: Digital Marketing - Case Study - YouTube Sales Funnel 04:43
    • 70: YouTube SEO – Watch Time vs. Views 03:34
    • 71: Keyword Research for YouTube Videos 05:39
    • 72: Start Your New Channel 03:00
    • 73: Channel Art and Icon 07:23
    • 74: Channel Description 02:42
    • 75: Customise Your Channel Design 04:27
    • 76: Add a Channel Trailer 02:29
    • 77: YouTube Channel Settings and Verification 06:35
    • 78: Upload Defaults, Featured Content, and Channel Branding 06:02
    • 79: Uploading Videos + Titles, Tags, Description 11:41
    • 80: Cards and End Screens 07:53
    • 81: Use YouTube Analytics to Grow Your Channel 06:09
    • 82: Quickly Respond to Fans with the Community Tab 02:18
    • 83: Live Streaming with YouTube Live 04:07
    • 84: Free Music on YouTube Live 01:38
    • 85: Create a YouTube Ad. 05:10
    • 86: Spy on Competition with Social Blade 04:03

    • 87: Digital Marketing - Intro to Video 03:36
    • 88: Video Equipment for Beginners 08:29
    • 89: Tools to Make Your Videos More Professional 04:02
    • 90: Structure a Video that Sells 04:19
    • 91: Intro to Video Production Bootcamp 01:04
    • 92: What Makes a Great Video? 03:18
    • 93: What Type of Video Should You Make? 02:48
    • 94: Great Video Ideas 05:05
    • 95: Plan Your Video 03:31
    • 96: The Pre-Production Checklist 04:04
    • 97: Introduction 01:35
    • 98: Camera Options 06:00
    • 99: Microphone Options 04:37
    • 100: Lighting Options 01:56
    • 101: Editing Tools 02:11
    • 102: Exposing Your Shot 05:26
    • 103: Compose Your Shots 04:26
    • 104: Filming Yourself 01:09
    • 105: Getting the Right Shot 03:43
    • 106: Choose a Background 02:32
    • 107: My Office Video Setup 02:55
    • 108: Exposing with DSLR and Mirrorless Cameras 06:31
    • 109: Focus with DSLR and Mirrorless Cameras 02:36
    • 110: Know Your Lenses 03:36
    • 111: Shoot with Your Webcam 05:50
    • 112: Stabilise Your Shots 02:58
    • 113: Record Great Screencast Videos 04:21
    • 114: Choose the Right Microphone 03:21
    • 115: Record Better Audio in Any Environment 01:27
    • 116: Lavalier Microphones 02:48
    • 117: Shotgun Microphones 00:55
    • 118: Recording Audio with Your Computer 01:33
    • 119: Lighting for Video 01:04
    • 120: Use Natural Light 04:14
    • 121: Three-Point Lighting 07:26

    • 122: Digital Marketing - 9.1 Intro to FB Groups 02:20
    • 123: Create Your Group – Walk Through 11:26
    • 124: Tips for a More Engaged Facebook Group 08:24
    • 125: Scheduling Posts, Live Video, and More 03:34

    • 126: Why Facebook Pages are Important for your Business 06:27
    • 127: Creating a Stunning Facebook page for your business 08:57
    • 128: Adding Essential Information to your Facebook Page 10:39
    • 129: Selecting your Profile Image 04:30
    • 130: Creating Professional Facebook Cover Image for your Pages 12:04
    • 131: Creating a Captivating Facebook Page Description Using The Ads. 02:43
    • 132: Getting Your Facebook Page Username 02:46
    • 133: Facebook Page Apps to Increase Fans Engagement 08:05
    • 134: Top 9 Ways to Monetise Your Facebook Page 11:59
    • 135: Exploring Publishing Tools 10:12
    • 136: Scheduling Facebook Posts 04:43
    • 137: Follow Your Competitors on Facebook 11:01
    • 138: How to guarantee your fans see all your posts 09:33
    • 139: Facebook Insights 12:19
    • 140: Promoting your Facebook Page 10:34
    • 141: Four Unlimited Sources of Royalty Free Image 12:19
    • 142: Turn Any Image Into a Clickable Facebook Post 05:07

    • 143: Introduction to Facebook Ads 01:13
    • 144: Introduction to the Facebook Ads Manager 05:54
    • 145: Setting up your Facebook payment account 01:54
    • 146: Defining your Facebook Target Audience 12:14
    • 147: Level 1 – Creating the Ad 05:24
    • 148: Level 1 – Boosting Your Post 08:37
    • 149: Level 2 – Creating Your Ad in the Ads Manager 11:24
    • 150: Tips to Have Your Ad Approved 03:25
    • 151: Analysing Results 11:24

    • 152: The Importance of Facebook Retargetting 04:51
    • 153: Creating a Facebook Pixel 05:29
    • 154: Installing Pixel In WordPress 04:32
    • 155: Installing Pixel In A Non-WordPress Website 02:27
    • 156: Pixel Testing 03:53
    • 157: Creating Your First Audience With Pixel 03:41
    • 158: Facebook Pixel Advanced Audience Creation 13:46
    • 159: Message – Your Audience Is Too Small 01:50
    • 160: Creating Your Optimised Fb Ad With The Pixel 10:39

    • 161: How Facebook Ads Can Help Your Local Business 06:24
    • 162: The Plan For Your Local Business 07:33
    • 163: Reaching People Around Your Business 10:23
    • 164: Creating Your Local Business Ad 10:28

    • 165: Digital Marketing - Google AdWords For Your Business 01:47
    • 166: How AdWords Works 02:54
    • 167: Example Of Ads That We Are Creating 04:28
    • 168: Setting Up Your Adwords Account 06:51
    • 169: Exploring The AdWords Interface 05:14
    • 170: Discovering The Best Keywords 11:15
    • 171: Creating A Google AdWords Search Campaign 06:10
    • 172: Creating An Ad Group And Adding Keywords 03:43
    • 173: Selecting Your Audience 03:33
    • 174: Choosing Your Bid Setting For Google AdWords 04:21
    • 175: Finalising Your Google AdWords Ad 06:15
    • 176: Managing Your Google Ads Campaigns And Analytics 03:02
    • 177: Creating A YouTube Ad With Google AdWords 09:57
    • 178: Your Next Steps 00:42

    • 179: Digital Marketing - The Way Twitter Can Help Your Business Growth 01:47
    • 180: Choosing The Best Username Or Twitter Handle 06:27
    • 181: 4 Tips For Choosing Your Twitter Handle 02:01
    • 182: Creating A Twitter Account 04:53
    • 183: Creating An Outstanding Twitter Profile Page 03:46
    • 184: Adding Your Profile And Header Photo 09:33
    • 185: Writing An Optimised Bio 10:43
    • 186: Pin The Most Important Tweet For Your Bio 06:18
    • 187: Connecting With Other Influencers 05:37
    • 188: Twitter Hashtags 05:42
    • 189: Growing Your Twitter Presence With Jooicer 09:04
    • 190: Add Twitter Buttons To Your Website 09:58
    • 191: Add Twitter Widgets To Your Website 06:51
    • 192: Twitter Ads – Creating Your Ads Account and Campaign 09:32
    • 193: Twitter Ads – Adding your Payment Method 01:21
    • 194: Twitter Ads – Creating other Twitter ads 02:20
    • 195: Twitter Ads – Promoting a Tweet 01:52

    • 196: Instagram for Business: Defining The Strategy 04:21
    • 197: Create an Instagram for Business profile 03:52
    • 198: Building a Killer Instagram Profile 02:42
    • 199: Building a Killer Instagram Profile – 2 03:57
    • 200: Building a Killer Instagram Profile – 3 05:04
    • 201: Building a Killer Instagram Profile – 4 01:33
    • 202: Accessing the Ads Manager 02:37
    • 203: Creating your First Instagram Ad 03:58
    • 204: Creating Your Instagram Ad 07:45
    • 205: Important Tips to Have a Successful Ad on Instagram 04:47
    • 206: Mistake 1 02:19
    • 207: Mistake 2 01:14
    • 208: Mistake 3 02:01
    • 209: Mistake 4 00:52
    • 210: Mistake 5 01:04
    • 211: Mistake 6 00:51
    • 212: Tools To Create Instagram Photos 04:22
    • 213: Creating Viral Instagram Photos 13:20
    • 214: Adding Your Logo or Website to your Instagram Post 04:51
    • 215: Instagram Live and Instagram Stories 04:08

    • 216: Why Pinterest And How It Can Your Business Grow 03:16
    • 217: Opening A Pinterest Business Account 03:15
    • 218: Linking Pinterest With Your Website 04:56
    • 219: Linking Pinterest With Other Social Media Platforms 02:04
    • 220: Optimising Your Pinterest Profile 08:52
    • 221: Creating Boards 09:22
    • 222: Using Secret Boards 03:00
    • 223: The Powerful Pinterest Notification 01:18
    • 224: Adding Pinterest Chrome Extension 03:22
    • 225: Adding Pinterest To Your Website 13:37
    • 226: Pinterest Ads – Getting started 03:03
    • 227: Pinterest Ads Pinterest Ads Panel Overview 02:46
    • 228: Creating a Pinterest Ad 13:06
    • 229: Creating Pinterest Ads Fast 03:05

    • 230: Digital Marketing - Welcome to LinkedIn Marketing 01:40
    • 231: Setting Up a LinkedIn Account 06:26
    • 232: Adding Experience & Skills to Your LinkedIn Account 03:21
    • 233: Adding A Professional Background Photo 04:07
    • 234: Adding Media To Your LinkedIn URL 06:00
    • 235: Changing Your LinkedIn URL 03:30
    • 236: Adding Your Website To LinkedIn 06:23
    • 237: Creating Shareable Content On LinkedIn 04:08
    • 238: LinkedIn Company Pages Examples 05:29
    • 239: Creating a LinkedIn Company Page 02:22
    • 240: Managing Your LinkedIn Company Page 07:08
    • 241: Getting $50 in LinkedIn Ads Credits 02:40
    • 242: LinkedIn Ads Introduction 02:57
    • 243: Creating a LinkedIn Sponsored Content Ad. 11:47
    • 244: Waiting for LinkedIn Ad Approval 00:46
    • 245: Creating a LinkedIn Text Ads Campaign 06:52
    • 246: Creating a LinkedIn Sponsored In Mail Campaign 09:09
    • 247: LinkedIn Campaign Manager 03:09

    • 248: What is Periscope 01:07
    • 249: Optional Equipment 05:11

    • 250: Basic Equipment for Social Media Streaming 08:42
    • 251: Planning An Irresistible Live Streaming Session 09:43
    • 252: Facebook Live Basics 05:03
    • 253: Facebook Live Session From Your Smartphone 06:47
    • 254: Sharing Your Facebook Live Sessions 02:43
    • 255: Three Ways To Reuse Your Facebook Live Sessions 05:27
    • 256: YouTube Live Basics 02:18
    • 257: Running A YouTube Live From Your Smartphone 04:40
    • 258: Instagram Live 04:08
    • 259: Periscope Live 03:17
    • 260: Introduction to OBS Broadcaster Software 03:19
    • 261: Setting up your OBS Software 10:57
    • 262: Using OBS Studio Mode 04:52
    • 263: Facebook Live Streaming with OBS 12:24
    • 264: YouTube Live Streaming with OBS 06:59
    • 265: Simultaneous Streaming to Facebook, YouTube and Periscope 15:41
    • 266: Other Awesome Software For Live Streaming 08:04

    • 267: Podcasting Intro 03:11
    • 268: Podcasting Tools 06:41
    • 269: Hosting Your Podcast with Libsyn 07:28
    • 270: Submitting Podcast to iTunes 02:18
    • 271: Validate Your Podcast Work 00:57
    • 272: Outsourcing Your Podcast Work 02:18

    • 273: Quora Basics 02:57
    • 274: Finding the Right Questions, and Optimize Your Answer 03:20

    • 275: Setting Up Google Analytics 05:33
    • 276: Navigating the Google Analytics Dashboard 06:34
    • 277: Know Your Audience with Analytics 05:35
    • 278: User Acquisition and Behavior Flow 13:18
    • 279: See Where Visitors Click with Page Analytics 04:41
    • 280: User Behavior and Site Speed 04:00
    • 281: Setting Up Goals 03:10

    • 282: Conclusion 01:46
    • 283: Final Words. 01:00

    • 284: Assignment On – Advanced Diploma in Digital Marketing at QLS Level 7 03:00

    • 285: Claim Your CPD Certificate 01:00
    • 286: Order Your QLS Endorsed Certificate 01:00

    • 287: Leave a Review 01:00

    • 288: Module 1: An Introduction to Strategic Planning 08:25
    • 289: Module 2: Development of a Strategic Plan 15:12
    • 290: Module 3: Strategic Planning for Marketing 08:01
    • 291: Module 4: Strategic and Marketing Analysis 09:25
    • 292: Module 5: Internal Analysis 15:54
    • 293: Module 6: External Analysis 15:03
    • 294: Module 7: Market Segmentation, Targeting and Positioning 11:55
    • 295: Module 8: Approaches to Customer Analysis 15:09
    • 296: Module 9: Approaches to Competitor Analysis 15:59
    • 297: Order Your CPD Certificate (Optional) 01:00
    • 298: Order Your QLS Endorsed Certificate (Optional) 01:00

    • 299: Module 01: Introduction to Content Management 08:32
    • 300: Module 2: Content Management System (CMS) 17:14
    • 301: Module 03: Basics of Content Management Systems 17:52
    • 302: Module 04: Content Strategy 17:37
    • 303: Module 05: Content Marketing 15:30
    • 304: Module 06: Content Marketing Tools and Tactics 16:49
    • 305: Module 07: Content Marketing Strategy 16:25
    • 306: Order Your CPD Certificate (Optional) 01:00
    • 307: Order Your QLS Endorsed Certificate (Optional) 01:00

    • 308: Growth Hacking 12:35

    • 309: Lead Generation using PPC Campaigns 03:19
    • 310: Purpose of PPC Marketing 03:15
    • 311: Benefits of PPC Marketing 03:43
    • 312: Use of 20+ PPC & Lead Generations Tools 02:53
    • 313: Planning of Cost & Budgeting of PPC & Google Ads 04:33
    • 314: Order Your CPD Certificate (Optional) 01:00
    • 315: Order Your QLS Endorsed Certificate (Optional) 01:00

    • 316: Search Engine Optimization 15:46

    • 317: Mobile Marketing 13:55

    • 318: Sales & Marketing 16:44

    • 319: Communication Skills 13:13

Course media

Description

The relevance & intricacy of digital marketing roles has grown over time.

Course Curriculum of Level 7 Advanced Training in Digital Marketing

  • Introduction
  • Define Your Business & Target Audience
  • Brand Identity
  • Websites
  • Email Marketing
  • Copywriting, Blogging & SEO
  • YouTube
  • Video Marketing
  • Facebook Groups
  • Facebook Pages
  • Facebook Ads
  • Facebook Retargeting
  • Facebook For Local Business (SMM)
  • Google AdWords
  • Twitter
  • Instagram
  • Pinterest
  • LinkedIn
  • Periscope
  • Social Media Live Streaming
  • Podcasting
  • Quora
  • Google Analytics
  • Conclusion

Who is this course for?

This Professional Training in Social Media Marketing bundle is ideal for:

  • Students seeking mastery in this field
  • Professionals seeking to enhance their skills
  • Anyone who is passionate about this topic

Requirements

A stable internet or data connection for your learning device is needed to enrol in this Professional Training in Social Media Marketing Training.

Career path

Digital Marketing course will help you to bloom as:

  • Content Strategist/Copywriter: £25,000 - £45,000 Per Year
  • Digital Marketer: £25,000 - £50,000
  • Email Marketer: £25,000 - £45,000
  • SEO & SEM Expert: £30,000 - £60,000
  • Social Media Manager: £25,000 - £50,000
  • Social Media Strategist: £30,000 – £45,000
  • Social Media Influencer: £10,000 – £150,000
  • Content Creator: £25,000 – £40,000

Questions and answers

Reviews

4.6
Course rating
93%
Service
93%
Content
93%
Value

Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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